South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

I shop here every year for the past 10 years and I am always happy with my swimsuits and cover-ups…read more The ladies here are very helpful and nice. I found it is best to shop after labor day to get the best deals.They have 50% off most items. My suits usually last me up to 3 years depending on how much I wear them. I like to mix and match and with Sandi's Beachwear you can not go wrong. Of course I usually spend over 200 plus, but you get what you pay for.

I had the best afternoon with Lee. The new place is lovely and chic. She is a delight and is very…read moreknowledgeable about swimwear and body types. I left with the perfect suit. I wish her all the best and can't wait to go back. Thanks for saving Sandi's. Lynne

This establishment brings fabulous memories to my entire family. We loved the staff- so engaging…read moreand kind, lots of great products to buy and a staple of Emerald Isle!

Great quality items but you will feel tense the whole time you're in there. You can't touch or try…read moreanything on and the employees are silent and visibly uncomfortable. The woman at the checkout was incredibly cold. I'd love to say I'd be back because I do like their selection but I don't want to be in that environment again...

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

There are very few times I write reviews - but when people are so blatantly RUDE, it just gets away…read morewith me!! My daughter and I walked in earlier today and two clerks, who were 'folding' shirts, treated us like we were scum of the earth! They shifted in their heels and acted 'busy', trying to not breathe the same air as us, much less speak - OH! The horror!! Eye contact? Ewe. Twice we passed them --- and it was so obvious they did not think we had the 'money' to spend there. Guess WHAT - I would rather Google your brands and order from a stranger across the country then bless them. I HOPE they work on commission! My packages will arrive first of the week :)

This place is by far the most well stocked store on the coast, be that it is well stocked with both…read moregreat products and great service. I could not have asked for a better experience here. The workers were attentive and assistive as I browsed the store. Thank you to whomever is running Island Outfitters, because they are handling business the right way. It was truly a refreshing experience, 10/10!

This was the best shop that I found on the beach. An old store front packed with quality surf gear…read more Plus skate boards, boogie boards, surf boards and roller skates. They also offer accessories skate boards. My daughter appreciated the brand named bikini tops that are pricey. Pretty much all you need for the beach can be found here. No 5th star with no offer for assistance.

This is one of the best surf shops I have ever been in. No wonder why it has been here for so…read morelong. They have an amazing selection of clothes, shoes, boards, and so much more. The owner, manager and staff are great! I loved the whole store. I could have blown a whole paycheck in here. They are very knowledgeable and also had great sales going on.

Great service, super knowledgeable. Purchases a wetsuit for our son and a paddle board. Great…read moreexperience and will be back again when we need more stuff to maximize the summer season!

Awesome surf shop with knowledgeable staff! Stopped in to pick up a couple rainbow sandals, and…read moreloved the beach chairs they had in stock! Overall a great selection of beach gear

Sam was a wonderful customer service lady, very friendly and very, very patient!! We couldn't have…read moreasked for anyone better. They had a great selection of shorts, hoodies and souvenirs for good, competitive prices. Thank you for everything!!

Do not go to this store. The customer service is awful. My daughter got the incorrect size for her…read morebathing suit (the bottoms fell off her), and they did not allow us to exchange it for the correct size, claiming (falsely) there was a NC law prohibiting it.

For a while this was the only place we could find on the entire island that had wind spinners! Also…read moreapparently ladies buy clothes here!

Peggy is such a great shop owner. We come from Indiana every year to stay on the island and we…read morealways come visit Peggy and her wonderful store. We always leave with so many great items!

We vacationed in Carolina Beach in October 2013 and I'm thankful to be able to say that Maxway was…read morestill where we left it in 2012. Once again we picked up all kinds of wants (snacks, more flip flops) and needs (a hairbrush) at Maxway. The cashier was super nice, as with our previous shopping experience here. We probably spent too much time in the store because there's so much to see in this place. That's probably how we ended up spending buying more than we intended here too. :) We'll be heading back to Carolina Beach this year. Maybe this time I'll buy a new swimsuit at Maxway. They had lots and lots at pretty decent prices.

I am sad to say that they are planning on closing the Maxway store on Carolina beach. It is a sad…read morestate of affairs. Currently the closing is being held up due to legal battles between the city, Harris Teeter, and Public's. As far as I am concerned I hope it stays tied up and Maxway stays on Carolina Beach. I have been a resident since 2011, and they need to let the citizens who live there have a say in what we want. There is too much of the same stuff on the island. Maxway is the only place aside from the recent expansion of Dollar General that has different stuff and reasonable!! I myself want support a Publics, it is to expensive and I pass 100 places on my way home every day. So much odd and end stuff that you want be able to get on the island once they close Maxway. Citizens and vacationers should flood the city council board with emails and hand written letters.