South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

Great service, super knowledgeable. Purchases a wetsuit for our son and a paddle board. Great…read moreexperience and will be back again when we need more stuff to maximize the summer season!

Awesome surf shop with knowledgeable staff! Stopped in to pick up a couple rainbow sandals, and…read moreloved the beach chairs they had in stock! Overall a great selection of beach gear

This was the best shop that I found on the beach. An old store front packed with quality surf gear…read more Plus skate boards, boogie boards, surf boards and roller skates. They also offer accessories skate boards. My daughter appreciated the brand named bikini tops that are pricey. Pretty much all you need for the beach can be found here. No 5th star with no offer for assistance.

This is one of the best surf shops I have ever been in. No wonder why it has been here for so…read morelong. They have an amazing selection of clothes, shoes, boards, and so much more. The owner, manager and staff are great! I loved the whole store. I could have blown a whole paycheck in here. They are very knowledgeable and also had great sales going on.

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

with the absolution of most local skate shop you would think that a shop would try. horrible…read morecustomer service. Didn't even acknowledge my presence. Walked around trying to get stuff I could easily buy online ( cheaper mind you) Three employees one complaining about work and sitting on counter not working. Other two oblivious to customers. Only spoke when I purchased something. No greeting, no welcome nothing. Do better or you will lose like the rest.

Came in with my teenage son and a gift card burning a hole in his pocket. He was looking for a…read morehoodie or long sleeve jacket. Staff were incredibly helpful, to the point of pulling all the small sized flannels, hoodies, and jackets and giving them to my son to try on. Great selection of clothing that is easy to find based on brand, men's, women's, kids, etc. While my son was trying on I checked out the new and used boards and found a few that I'd love to add to my quiver. The used boards were in very good shape and were market prices. Love that they also support local non-profits via the Mustache for Kids charity foundation.

Fun, cool, and packed out place to grab some souvenirs while visiting the beach! Service was great,…read moretons of things to select from to include heat transfers to add to whatever shirt you choose, and the prices were very reasonable for the items we bought. Check em out whenever you are in the area if you want something to help remember your trip besides pics.

I gotta give this place 5 stars. We loved it and had a great time shopping in here…read more We went to the nearby Wings first and we're unimpressed with the sun shirts and quality and quantity of Merch. Inside this store we found tons of items we liked, a bit more classy decor, and much higher quality clothing and sun coverups and sweatshirts. By accident we found out that when you bought a shirt you could get any of the wall designs behind the register heat printed onto your shirt at no charge. What?!? Ok - so a couple of them were up charges but like 90% were free. We had a great time customizing three shirts (for $60 total) and the staff were so helpful and friendly with us. Very patient. Showing me all the designs so I could choose and making suggestions. Great shop. And we got beautiful shirts. I'll share pics later.

Noisy, dirty, and darn near impossible to get a salesperson's attention. It wasn't even that busy…read more Guess there were better things going on on their phones than in the store.

Super cool family owned surf shop. Folks are friendly and have great local knowledge. Rated number…read more1 local surf store for a reason. Plenty of selection at this surf store by the bridge.

We needed an umbrella, the customer service was great and the price was reasonable. Highly recommendread more

Had a great experience with Drop In Surf, after shopping around at a bunch of beach rental places…read more My husband & I were only in town for a few days & were spending only minimal time on the beach. We were looking for a local beach chair rental company that was reasonably priced, close to our rental condo, & one where we could pick up the chairs (all the other places I shopped had strict delivery time windows.) Drop In Surf was exactly what we needed. Staff was friendly & helpful!

Five stars for customer service and pricing. Mistakingly made the decision to head down to Surf…read moreCity on the weekend, meeting unexpected traffic...30 minutes to go 2 miles traffic. If i were in San Diego or pulling into Haleiwa it's understandable...but Surf City? North Carolina? I was near insanity, but too close to the shop to turn around. With the infuriating anger building I decided they had one chance to get my business. And it was slim. And what happened? Great, comfortable, friendly customer service. No pressure sales. Two days later and I'm back ordering a board from them. It's a nice little shop with pretty much everything you would need. Be sure to check out the consignment section...saw a cosmetically beat but great condition Hawaii Pro Designs longboard sitting in the back, in addition to a variety of short boards in varying conditions with varying prices. George is awesome. Send him your business. I've stopped into most other "shops" in the area and been brushed off, leaving me feeling like Julia Roberts in Pretty Woman (minus the prostitution). Lesson to other shops in the area...don't judge a book by its cover - you just missed out on $2k in sales this time around (not to mention future business), as I'll never go back to your establishments.

Amazing-- On Shore surf lessons! George and Ariana (sp?) were great with beginners. So easy to work…read morewith and very mindful while providing the best experience. Thank you! We will return. Highly recommend.

Poor stock, low quality, lack of variety but my strongest recommendation against this place is the…read morefact that not a single person in the store, customers and staff alike, were wearing a mask during a pandemic. Absolutely unconscionable and the reason that this virus continues to plague this country. Shameful.

Staff person at front counter wasn't wearing a mask. I left without even looking around...don't…read morereally need souvenirs that badly!