My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

Customer service at the register was no help. Yesterday my husband purchased a pair of rainbow flip…read moreflops and he tried on the right one for size and fit and we later went to the beach and he realized the left one was defective. We went to exchange them today and they said and I quote "that's how the straps are". So they were no help and customer service was not provided at all.

Nice and friendly staff. Very considerate and don't buy cheap things. They have great and durable…read moreboards that can last for months or maybe even years. Their hats are cool, too.

Noisy, dirty, and darn near impossible to get a salesperson's attention. It wasn't even that busy…read more Guess there were better things going on on their phones than in the store.

Super cool family owned surf shop. Folks are friendly and have great local knowledge. Rated number…read more1 local surf store for a reason. Plenty of selection at this surf store by the bridge.

South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

Hot Wax is absolutely amazing! My husband and I have always wanted to go kayaking on one of our…read moreEmerald Isle trips. Hot Wax provided all of the equipment we needed! A standard 1 person kayak for me and an anglier kayak for my fishing hobbist husband; which included a rod holder, anchor as well as paddles and life jackets for both of us! Lani and Mike were super great at communicating with us on delivery timing and answering any questions that we had!  We will absolutely be using Hot Wax in the future and recommending to our family and friends!!  Thank you so much again Lani and Mike!!

If you're looking to find a great surf and kayak shop, this is the place. I met Mike & Lani just…read morebefore a strong storm was forecast to hit. I'd thought I'd beat the storm, but it was already pushing waves over the docks. They let me postpone my excursion for a few days until the weather improved, then helped me out again. Both Mike and Lani know surfing, it's in their blood. They are well connected to the community and are just great people. Great selection and their store has most anything you'd need to kayak or surf. I enjoyed looking around in their shop. It's actually cheaper for me to rent from the Hot Wax Surf Shop than to haul my own kayak to the island. I can't think of a better place to go for rentals, accessories, and good solid advice.

Kitty Hawk Surf Co. & Life is Good is located in Downtown Beaufort on Front Street. The store sells…read morea variety of items from clothing to Crocs to sunglasses to suntan lotion. I love items with positive messages and quotes, so I found quite a selection in the back of the store. I couldn't decide on one, so I bought a lot of them. I found the service friendly here and stopped in a few times during my visit.

We went here while exploring Beaufort and had a decent experience. The service is excellent and…read morethey have a large selection of great souvenirs for an okay price.

Logan is an impressive business owner in the area.. used to have smaller shop on the causeway when…read morehe started like 10 yrs ago! This shop is awesome.. it's a much bigger space and he's got everything you need to skate from hats, clothes, shoes, shirts with business name too.. lots of cool boards and accessories to build your board from start to finish.. he's extremely knowledgeable and very helpful. His prices are pretty good too! Great stuff for the money.. if you're in the area and you love skateboarding you have make a stop here and see what he's got.. I'm pretty sure you won't leave empty handed!

Such an authentic skate shop. Don't see many like this anymore. Definitely would recommend over…read moreyour typical Tilly's and such.

For a while this was the only place we could find on the entire island that had wind spinners! Also…read moreapparently ladies buy clothes here!

Peggy is such a great shop owner. We come from Indiana every year to stay on the island and we…read morealways come visit Peggy and her wonderful store. We always leave with so many great items!

For a vacation town the store should remain open later, especially in the summer. People tend to…read morewant to eat then shop.

When the owners/managers can't be bothered to wear masks despite the public health crisis of Covid…read more19 I don't feel like I can support the business. They have very cute stuff but as a healthcare worker who has been working in a hospital for the past year I'm gonna need these ladies to step it up a bit. I mean, you sell masks but don't wear them?!