Flashback to New Years Eve 2010... Auld Lang Syne is all set to play at the Arendell Room and the…read morewaitress has on a "crush-worthy" sequin little black dress. This LBD had major star power and made me do the unthinkable, "Excuse me. Where'd you get your dress? It's super cute." She unreservedly replies and points, "Oh, across the street at James like a few hours ago." I was taken aback that quite possibly the cutest little sequined number I'd ever seen hails from across the street. "Really!? Hrm...." Flash-forward four months to Easter weekend with some time to kill, I stop at James on a lazy, Saturday afternoon. I was immediately greeted by the 70% off rack and a chic but simple L. Space burnt orange bikini for $20! Score! As I browsed some more, the sticker shock set in as even on the 70% off rack I began seeing dresses for $60 or more. Whoa, I thought we were just casually browsing here... James specializes in high-end contemporary fashion with great, contemporary designers (and mostly American) like Black Halo, Hudson, Tart, and Ella Moss. Speaking of Black Halo, they had an ultra chic, sharply tailored Rouland Mouret-esque dress that was calling my name, except for the $340 price tag. I thought James is an incredible find, especially in Morehead City - all the fashions were unique and stylish, however just a bit overpriced. I know that's their typical price point (elsewhere) and there were several pieces I wanted but just wasn't prepared to drop $129 on a blouse or $200+ on a trendy one shouldered or drapey summery dress; maybe for a few key sought after wardrobe staples, but James isn't that kind of store in my opinion.

From the owner: Providing the Crystal Coast with the latest women's fashions since 2007.read more

I absolutely LOVE Skinnyfish!!! They had such a great selection and their prices were so…read morereasonable. The people that worked there were so pleasant and helpful. I found so many things there I can t wait to go back and get more!!! Skinnyfish I will be there the second week in July!! Please support them. They support our Marines!!! Stacie

Completely overpriced. they have a Hobby lobby whale for sale. it's missing the eye and it's costs…read moretwice as much as the one in hobby lobby store with the eye intact.

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

Amanda was amazing! There was champagne, a beautiful bridal suite, and gorgeous dresses! Thanks to…read moreDowntown Formal & Bridal for helping find a the perfect one to say "Yes to the dress" to!

From the owner: Our cute little boutique was opened in 2019 to offer Carteret County and surrounding residents a…read moreunique place to go and find one of a kind bridal and formal wear. There is no other boutique like us. We offer an amazing, positive atmosphere, and outstanding customer service! We strive to provide the best customer service and have something in our shop for everyone; no matter the style, size or budget.