Very friendly courteous help quick to guide or recommend products. Very cute selection and nice…read morevariety from just beachy vibe which is over done in this area, no matter how appropriate it's nice to have some European flare for fashion in this neck of the woods the Italian style was a nice surprise! I only purchased some cute smaller items when I went but I'll be back!

Unique jewelry, cute boots and jeans, fun gift items that are feminine. The owner is nice too!read more

South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

Such an adorable boutique! They have something for every age and I find something I love every time…read moreI go in (I'm 26). Prices aren't outrageous but def a bit higher as boutiques generally go. I usually find my treasures on the clearance racks though, and I'm never disappointed by the selection there. The staff is very friendly and helpful, and there is no pressure to buy at all which is very nice and sets a relaxing atmosphere. I love this boutique and I'll keep returning as long as I live in North Carolina! Great job ladies :D

Tricky to get into; watch your step! I went with my Mom and we both found something we liked…read more Trendy and fresh clothing and accessories and the owner was really friendly and kind.

This place was the jewel I've been looking for! It's on the way to Cherry point. The clothing has…read morethat Charleston flare that can be worn anywhere. The workplace, date night or dancing so when you visit you'll have to try everything on. The owners are inviting but not pushy at all (which I appreciate) they let you shop and enjoy your time in the store. There's also decor and the cutest tumbler's. You won't be disappointed and when your done there's vintage shops next door. Perfect for a date to take your wife shopping for her and the home and then out to dinner. ENJOY!

From the owner: Unique, affordable handcrafted goods. Homemade gifts. Affordable clothing boutique in sizes Small…read moreto 3X-Large. Find the perfect gift the birthdays, holidays and MORE. There is no place..Just like this place.. Anywhere near this place....So this MUST be the Place

Great little find In Swansboro! Knowledgeable staff and really cute clothing and accessories.read more

I visited Merrow in 2023 and absolutely fell in love! I was in town for a wedding and spent…read moreprobably two hours in there on a Sunday afternoon ...the staff was so sweet and thoughtful and helpful. I bought a so very many pieces lol from a couple gorgeous chunky sweaters to a sexy mini skirt and crop top set and some really fun date night jewelry. I can't wait to get back in town and visit Merrow again.

I love this boutique!! They're no longer a bridal boutique,…read morethey've changed their name to Cameo Boutique and Formalwear. During Marine Corps Ball season they have a great selection of dresses, and they go above and beyond to help you find the perfect dress. I went to them 2 weeks before the ball, they found a dress I loved in my size, had it ordered and delivered FAST and even got the alterations all done days before the ball. GREAT customer service. They carry a great selection of boutique clothes. Super cute and affordable! So much better than anything you'll find at any store in J'ville mall.

From the owner: Formally a bridal and formalwear shop we have now evolved into a popular womens boutique offering…read moretrendy and affordable fashions with classic and feminine touches

Worse experience shopping as the girl working the store, maybe the owner, was not friendly acting…read morelike we inconvenienced her.

Emerald Plantation is a little mall that is mostly filled with small gift shops for tourists to…read morerummage around. There's also a small movie theatre here. However, the best part of it all is the big pond in the back (outside). There's nothing in there but turtles. There's a vending machine that you can purchase some dry kernels of some sort and throw them to the turtles. It's so cute to see the turtles compete for the kernels. When the kernels land in the water, the minnows rush to them and suck on them until a turtle gobbles them up. The cutest of them all are the baby turtles, seeing them getting all excited for a kernel. But, damn, these pigeons/gulls swooping down for the kernels. *shoo, shoo*

We go to Emerald Isle twice a year to get away from the chaos, traffic, and political NOISE of the…read moreNation's Capital. This little shopping center is always a must. Our favorites are: Rucker John's Restaurant (don't miss the Blackjack steak, the beer-battered shrimp, and the glazed croissant rolls), and Sunkissed Memories for terrific shopping. Elly's also has the best fudge we've tasted anywhere!