When I saw the big yellow sign with the otterbox logo, I thought they were either selling fishing gear or fish cookies of some sorts. The logo just reminds me of a traditional american company that sells something authentic and traditional. Nothing is less true actually, Otterbox sells water resistant, shock resistant and drop resistant smart phone cases. Ok, this is kinda cool actually. It's conveniently located in the sports section of SM aura on level 4 and so if you are into outdoor or extreme sports and you want to bring your phone, maybe it's worthwhile paying a visit to Otterbox. Or if you are just really clumsy with your phone and you get drunk all the time, the drop resistant cases might also be beneficial for you. I haven't bought one because I already have a working case, but once it breaks down, I know where to go. read more