Optima Beauty Supply

Best fren This was…read moremy GO TO facial care spot once upon a time when I was in my early twenties and this year I turn 40 so I would say I love that this place has had longevity. The trained the staff well but it's usually younger females who seem to have zero interest in anything other than making daily sales. I usually don't interact but today I did. And the first thing I was shown when asking about something for dry skin was $140. I was like ummm yeah thanks. I did not come for that. I did leave with 2 face masks and a new facial starter kit and spent a whopping $24. One of the masks was an overnight Korean glass skin jawn. There is no parking but I would still return

Absolutely adore this store! It's definitely on the smaller side but the staff was so helpful in…read morefinding what I was looking for. They explained how to use some of the products that I was new to, and gave a bunch of free samples at checkout for kombucha packets (so good I had to buy a box later on!). I've been in here a few times and I always have a great experience. Would definitely recommend if you are looking for a good K Beauty shop in the area.

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H Art K Town

3.8(4 reviews)

It's a nice little space on the second floor of H Mart in K-Town. Size wise is about 4-5 bathroom…read morestalls side by side next to each other. Very bright, clean and organized. Conveniently located by the B/D/F/M/Q/N/R/W trains right across the street. They sell the trendiest Korean makeup and skincare products. If you ever happen to see your favorite kpop idol promoting one of these brands, then I think there's a very high chance of seeing that brand's products being sold inside H Art. There're Q tips and disposable cotton rounds for you to swatch their products on your hands/face/lips. I like to come here and restock on my stash of tinted lip balms, blushes, and eyeshadow palettes from time to time. Very fast customer service from patient, friendly and helpful staff. Both cash and/or credit/debit card are accepted forms of payment.

Loving this shop right above HMart in Ktown!…read more Definitely a happy accident, since I was shopping at HMart for a drink and saw a sign for food court AND a K Beauty Shop! Located 2 short flights up, towards the back, you'll find yourself in a cozy K beauty shop offering a good size collection of products, from skin care to beauty items. It's organized and displays are clean - aesthetically pleasing! I finally bought the "Beauty of Joseon" to try... the sunscreen that was flooding my insta feed... like non-stop. (Good social team strategy I guess). I like how they let you browse w/o any intense sales pitch. That's a win for me I have a feeling it would get quite crowded if you go during peak times w the lunch crowd... so be aware; small shop. I hope they expand their product selection and can't wait to visit again!

Aisles & Shelves of Products

The trending Fwee Blurry Pudding Pot for Lip + Cheek.

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Can't wait to try this very hype sunscreen!

The Face Shop

4.2(42 reviews)

First timer : was walking through 32 nd street and found this shop .. looked a good shop for…read morevarious facial products . Lots and lots of face packs .. got some to test out z price was a bit high though. Serums costed about 40$ .. very nice location . Very close to Penn station : service was average . Overall a decent experience..

I enjoyed visiting here. The place is clean and easy to move around. They have a pretty decent…read moreselection of good korean skincare brands at competitive prices. Although, some of the sales didn't really feel like sales compared to another shop close by with similar offerings. But they do ship, so that's a bonus. Overall, I was satisfied with the experience and my purchases.

Perfume Testers

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Kosette

3.3(55 reviews)

Disregard the LV wallet in the pic. But the K beauty supplies were from this store. This store was…read morePACKED! So it was hard to get around and actually browse the items. I took pics of what I needed to grab ahead of time and found most of it. Checking out was quick.

Kosette feels like one of the go-to spots for K-beauty lovers in Koreatown. The store offers an…read moreimpressive range of products--from an entire wall of sheet masks to trending brands like Fwee. It almost feels like a micro version of Olive Young, which makes it fun to explore if you're into discovering new or hard-to-find items. However the layout is quite compact, and during my visit, it was very crowded--which made it a bit overwhelming to browse leisurely. The tight space combined with the crowd made it tricky to really take my time. At one point, a sales associate was restocking shelves in a tight space and didn't move or acknowledge me as I tried to look at products, which made the experience feel a bit unwelcoming. I also found that staff in general weren't very approachable or helpful, so it's best to come in knowing what you want. Still, if you happen to catch it during a quieter time, Kosette offers competitive pricing and some great deals, especially on popular Korean skincare and makeup. Definitely worth a stop if you're building your K-beauty collection and prefer to shop independently.

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Teso Life

4.1(83 reviews)

Amazing store with lots of Japanese items for sale. Beauty products, crafts, food, teas, home…read moreproducts, and so many snacks. They also sell blind boxes here. I could spend all day here. Happy Yelping!

I had walked by this place many times but had never gone in until a few months ago. The outside is…read moredeceiving, because this place is far bigger than it looks from the outside. There is a staircase on the first floor that leads up to a huge second floor filled with goods from all over Asia, primarily Japan. They sell a huge amount of imported goods. You'll find a lot of supermarket items - snacks, candies, drinks, pastries, frozen goods and more. There is much more than food though. You can also find manga, movies, beauty products, many household products, and a huge collection of plushies. There is something for everyone here if you are looking for Asian products. And I find that their products are cheaper than similar stores.

Figurines

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Figurines

Ume Cosme

3.4(23 reviews)

Ume Cosme may be a small shop, but it's thoughtfully stocked with a wide range of Asian beauty…read moreproducts--from skincare and makeup to haircare essentials. The store itself was clean, well-organized, and lots to browse, with prices that felt on par with other cosmetic shops in the area. One thing I appreciated was how quiet it was compared to the trending beauty store just down the street. It was nice to explore at my own pace without the crowds. That said, the experience felt more self-serve, as the sales associate wasn't particularly welcoming or attentive during my visit. If you already know what you're looking for, it's a great little spot to pop into. Just don't expect much in the way of personalized help--but the product selection makes it worth checking out.

This is a small store, but they carry a nice variety of Korean facial products and cosmetics. My…read moredaughter and I bought a few items to replenish our inventory. They also sell Hello Kitty stuff. The Hello Kitty hair dry towel caught my eyes. Not only is it cute, but it does a great for absorbing the moisture to help dry my hair. Way cuter than wrapping an ordinary towel around my damp hair! The sales associates were all very friendly and helpful! If you check in, you get some facial cream samples too!

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Nature Republic

4.0(3 reviews)

3.0 mi•Midtown West

Have really liked their products in the past, but went in recently & there was no help offered at…read moreall though I was the only person in the store. They used to at least ask if you had questions or if you knew about the brand, but nothing. It did not give me confidence that if I did have questions they would be able to answer them. I've bought from the former 14th st location for years & they were always super helpful, so I'm not sure what is happening here.

Grand opening of a new store. Nice to have one outside of crowded and busy Koreantown. I like this…read morelocation as it's very convenient to the subway and within the 34th street shopping district. The store is new and bright. It's well stocked with lots of products. Come check it out.

2.8 mi•Koreatown, Midtown West

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Bhb Distributors

2.5(2 reviews)

I want to report that this website continues to post and promote products that are clearly a scam…read more In my case, I placed an order for body creams on March 3rd, and the company that processed the charge on my account was a completely different one called MELIO. Right after they charged me, the order was canceled with the excuse that I had requested the cancellation, which is absolutely false. I never canceled anything. Since then, my money has been in dispute because: The company does not respond to emails. They only send automated messages saying someone will get in touch with me, but no one ever does. Meanwhile, MELIO claims that they already sent the money to the seller and is now asking me to either pay again or provide my card number so they can try to charge me again. Absolutely not! This is robbery. I should not have to lose my money like this. And who is going to compensate me for the damage? This situation is unacceptable. I have already reported this case to: My credit card company The Better Business Bureau The appropriate authorities here in California These two companies are working together to scam people. They are shameless thieves. Be careful!

Finally they got shea butter! I was waiting for a long time. It's a busy store with lots of…read morecosmetic stuff. Prices are good! And it's close to the subway

Entrance

Deodorant, Neutrogena

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Extreme Glow, Carrot Glow, Pure Glow, Express Glow, Fair & White, Clear Essence, Clear n smooth,

Koryo Bookstore

4.1(158 reviews)

This storefront was interesting since the store shares half the store with a k beauty store. At…read morehalf the size theres a lot of k pop merchandise here. The items in the store are okay priced I guess.

Koryo is a Korean bookstore located in the heart of Koreatown - they have a selection of books,…read moregames, toys, plushies, and K-pop paraphernalia. The place isn't really set up for navigating around, and it just seemed super disorganized and tight. There are definitely better bookstores with higher quality gift items; this place seem to cater more towards the generic K-pop fans and tourists. Note that this place is not connected to the beauty store next door! +unorganized +low quality of items

Inside

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LE LABO NEW YORK CITY - ACE HOTEL

4.2(54 reviews)

2.7 mi•Flatiron

•$$$

Friday, 20th March 2026 Flatiron district…read more New York, NY Being one who is allergic to many things. I was extremely happy to discover Le Labo, Santal 33. It's been my scent entre nous for at least a decade. No sneezing! This shop in Flatiron is so convenient and I can get my personal bottles in my rotation of the glorious Santal 33 scent refilled every time at 20% discount. Le Labo is pricey, however you definitely get what you pay for. Worth every scent. I also order their long lasting gorgeous fragrant candles online. Thank you so much!

Stopped by my favorite location (rather than shopping online) to pick up two favorite items: the…read morebasil shower gel, and the absolute best face moisturizer I have found. Both top of the line products from a really cool provider. Service is over the top friendly and helpful. Highly recommend a visit.