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    Ollivanders at Universal Studios Hollywood

    3.8 (80 reviews)
    Closed • 10:00 am - 6:00 pm

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    Lillian W.

    If you want to experience the wand choosing experience with Ollivander himself, line up in the queue. The staff funnels about 10-12 people into Ollivander's room. It is a small, dark room with no windows. So if you are claustrophobic, this ain't for ya. Ollivander (well the actor) randomly picks one person to choose a wand. There is no rhyme or reason to the choosing. He goes through a cute demonstration with special effects. It all lasts less than 15 minutes if that. Then everyone is funneled into the wand shop. The wand shop is loaded with wands. All of them are in sturdy keepsake boxes. They have wands from characters from the HP and Fantastic Beasts movies. They have interactive and non interactive wands. But all sales are final even with the interactive ones. I suggest if you buy an interactive wand, immediately activate it on the spot to test it out right after purchase. That way if there are issues, you can address it immediately. Another cool thing in the shop was the information sheets describing the characteristics of the different wand core material.

    Jo W.

    Definitely one of the best experiences in Hogsmeade if you're a Harry Potter fan. I think The Wand Ceremony happens roughly every half-hour. You queue up, and when it's time, you're taken into a small room lined from floor-to-ceiling with wand-packed shelves. We waited in there for about 5 minutes before a door opened to lead us into a larger room where a wandmaster randomly chooses a person from the group to match a wand with. That person ended up being a guy from our group (as in, the group of friends I came with), so for all the internet rumors saying that it's always a kid who gets chosen, not true! He also wasn't standing at the front of the group, so also debunking the other internet tip that your chances of being chosen are higher if you stand towards the front. Oh, and he also wasn't wearing Hogwarts robes. No idea what the wand master saw in him (don't get me wrong, he's an awesome guy for sure), but it was really fun to watch the wand master try to match a wand with him through trial and error, and spells would be casted that could accidentally kill a plant, stir up a thunderstorm, etc, until a wand is finally deemed "perfect" with light and magical music, similar to when Harry was matched with his wand in The Sorcerer's Stone. If you want your own personalized wand, you can approach the staff in the store, and a staff member who's trained to do so will ask you fun questions, like your name, which Hogwarts house you'd be in, what kind of magical pet you'd want, hobbies, etc. I was presented with two different wands: Elm and Phoenix Feather, and Sycamore and Unicorn Hair. I went with Elm and Phoenix Feather. It was very fun! Now I have a wand I can put to good use when I come here again.

    Sara C.

    If you're a Harry Potter fan, definitely do not skip getting your own wand at Ollivanders. It's a bit pricey but what isn't at a theme park? Yes, you can get Harry Potter wands online or handmade on Etsy, etc. But the whole fun of going into Ollivanders is the experience of feeling like you're really in the shop from the books. Boxes stacked everywhere, a group of people rifling through wands and "testing" them, and the bustling atmosphere - it's all super cute. The staff is very committed to the bit. Acting like, and dressed like they're straight from the Potter Universe. You can choose a wand that's based on one of the characters from the books (I got Dumbledore's/the Elder Wand) or you can purchase one of the interactive wands for a little bit more. They also choose one random person from the 20-or-so let in to the shop at a time to do the "wand choosing you" little show/activity. I'm not a huge "active" Harry Potter fan anymore (read the books, but outgrew it quite a while ago beyond watching the films). And even I could not resist getting my own wand from Ollivanders as a souvenir. You can look at this as any other shop or choose to go with the magic and treat it as a fun themed experience!

    Kathleen B.

    5 because I'm a Harry Potter fan and it's kind of what I expected. It is a little confusing because it's not clear on which wands are interactive and what isn't. You can easily ask any staff wandering around. Interactive wands allow you to go around Hogsmeade and perform different spells. Interactive wands I believe are $10 more than a regular wand. They come with a map to show you where all the places are that you can perform spells. The service is great because when we were purchasing the wands, the staff told our kids to be careful with their interactive wand because that's where the magic lives and if it breaks, the magic is gone.

    Wall of wands
    Ann T.

    Throughout the day, it was around a 20 minute wait to get in but during the private event hours, it was an immediate walk on right after the Hogwarts Castle lighting ceremony for the holidays. A small party is taken in and someone is chosen to get "fitted" for their wand. They casts some spells, until the magical moment happens when the "right" wand finds them. All the wands have the specs mentioned in the Harry Potter series and afterwards you're led into the shop with all the wands. It's neat to see as an adult, but if you're here with kids, especially big Harry Potter fans, get ready to be put on the spot to have your child's magical journey be fulfilled. The wands are used to "cast spells" throughout Hogsmeade and I know that people usually bring there's back again and again each time.

    Craig Y.

    Located in Harry Potter land at Universal Studios Hollywood. It's basically a store that sells all the different Harry Potter wands but there is also a show. The show is inside the store it's a small room you go into and one of the wizards chooses a volunteer from the crowd to do some wand magic it's a very short show and in one tiny room I dunno if it worth waiting more than 30mins but we waited 15 mins. Afterwards you are lead into the store where you can purchase a wand from your favorite Potter character. Overall if you never seen or heard about it it's good to check it out once but don't spend your day waiting if the wait time is over 20mins in my opinion.

    *sniff* they shelved them together
    Jenny P.

    "The wand chooses the wizard, Mr. Potter." - Garrick Ollivander When folks plan their day at the Wizarding World of Harry Potter section of Universal Studios Hollywood, the Flight of the Hippogriff and the Forbidden Journey will immediately spring to mind as the only two rides, BUT to me, what makes WWOHP MOST special is the Wand Choosing experience at Ollivander's. I've seen it twice now, and it varies each time. This is where I felt like I was fully immersed in the magical realm that our beloved cast of characters calls home. I left Burbank and went to Diagon Alley. At least for 15 minutes of my life. Wait time varies, and the line to visit Ollivander's starts right outside the restrooms (do be sure to use these at least once for the Moaning Myrtle Experience!). I waited maybe a half hour on my first visit in October 2017 and only fifteen minutes in January 2018. Do be aware you'll be in full sun for awhile in this line, though it's not evident from where the line starts. There's a beautiful side view of Hogwarts Castle back there, too for all your photo op needs. I don't want to give away what the Wand Choosing is actually like, but what you need to know is they take groups of about 25 at a time into the shop, usher you into two different rooms, then welcome you into the wand shop where you can purchase your very own wand! I promise it's very worth it if you're a BIG FAN. On my last visit, there was an employee inside who was offering to try and fit members of our group for wands, and that was fun to take part in. My friend was a Slytherin, so she had fun picking some of the more evil-looking wands and "trying" them. It is important to note that there are two kinds of wands for sale at Ollivander's: the ornamental kinds modelled after scores of popular (and not so popular, here's looking at you Mundungus Fletcher) Potter characters, and the interactive kind that can be used throughout WWOHP. Yes, you can actually do spells inside this part of the park, and it's wicked cool to witness. I wasn't very good at getting the movements down, but I did my best, using a friend's wand. They're a bit too expensive for me, but would make excellent gifts for the Potter Enthusiast in your life. Prices start around $50. In summation, this may not be everyone's favorite part of Harry Potter World: Hollywood Edition, but it is certainly mine. This was the attraction that sincerely made me feel like I was 11 again, waiting for my own Hogwarts Letter. And that's what the magic is all about. Oy, you lot, try it out!

    Every Wizard Or Witch Needs A Wand!
    Rohlin A.

    There is a list of items every first year student needs to purchase before attending Hogwarts School of Witchcraft and Wizardry and one of those items is a wand which leads students to Ollivanders. I am too old to be a first year student (it has been years since I was the first of anything), but I did want to cast a spell over Hogsmeade which meant a visit to this shop. Rohlinism: Being first can be overrated, especially when it comes to dying! Ollivanders is located in Diagon Alley South Side in London, but recently the Garrick Ollivander opened a branch ( https://bit.ly/2XoJJry ) in Hogsmeade to keep up with the demand for his wands. The Ollivander family has been the makers of fine wands since 382 BC when the original Ollivander set up a stall in Great Britain to produce and sell wands to the ancient British wizards. To this day, Garrick Ollivander remembers every wand he has sold to aspiring witches or wizards. There are two ways into Ollivanders, one way is through the side entrance which will take you directly into the wand shop where you may browse the selection of wands and purchase the wand that chooses you. The second way is the main entrance where you will meet one of the Wandkeepers and be given an interactive introduction to wands. I recommend waiting in the line ( https://bit.ly/2OmBAzP ) if you are a fan of the Harry Potter books / movies and you might even be selected to participate in the interactive wand ceremony. I believe the better half and I were quoted a 40 minute wait it was pretty close to that time when we entered through the doors of Ollivanders. The first room you enter has practically wall to wall wands ( https://bit.ly/2KwUrai ) and serves as a waiting room while the Wandkeeper prepares for your visit. When the Wandkeeper is ready for your group, a staff member will open a wall panel and you will be escorted into the ceremony room. Once everyone is settled into the room, the Wandkeeper ( https://bit.ly/33ZvlZm ) will provide an introduction to Ollivanders and the wand ceremony before selecting a member from your group to participate. As Garrick always says, the wand chooses the wizard and the ceremony matches the wand with the wizard or witch. The selection of the participant is random, but there are a few things you can do to increase your odds of selection. 1. Wearing wizarding gear will probably get the attention of the Wandkeeper. Most Wandkeepers seems to favor Griffyndor to the other houses. 2. Being at or near the front of the group, most Wandkeepers are very old and since the room is dark, their eyesight is limited. 3. Being a young child... or at least young at heart. Photography is allowed during the wand ceremony, but there is no lighting or flash photography allowed because the Wandkeepers spend most of their days in the dark and are sensitive to bright lights. Once the Wandkeeper has selected a ceremony participant, he or she will describe a wand and hand it to the selected participant asking the witch or wizard to cast a spell. The wrong wand will cause a minor disaster while the right wand ( https://bit.ly/2pqtHB1 ) will cause the lamp in the room to glow brightly. Once the right wand has been located, the participant has the opportunity to purchase his or her perfect wand. Not even Harry Potter was afforded a freebee on his first visit to Ollivanders, so there is no reason to think a lesser wizard or witch would get one for free. Once the ceremony is over, Ollivanders staff members will take you into another room which has a good selection ( https://bit.ly/32OTpwQ ) of resin (non-interactive) and interactive wands. The interactive wands come from one of thirteen types of wood and coincide with the Celtic calendar. Here are some of the interactive wand types and their descriptions: ( https://bit.ly/37goxsA ) ( https://bit.ly/2NXKFjU ) There also several resin wands which were owned by well known wizards and witches from Hogwarts: ( https://bit.ly/2Qpzy4C ) The resin wands serve no function other than looking good is a display case or on a mantle. I purchased an interactive Elder wand ($52.00) and was going to use it to conquer the world until I found out its magic only worked in the confines of Hogsmeade. The interactive wands come with a map of eleven locations in Hogsmeade where you practice casting spells. I left Ollivanders with my new wand in hand and began casting spells all over the Hogsmeade. If you are a fan of the Harry Potter, then a visit to Ollivanders should be on your "must do" list when you visit Hogsmeade!

    Wands room
    Joyce G.

    Really didn't want to stand in line for about 20 minutes to see wands, but I'm glad I got convinced. They let in about 25 people at a time. You listen for a short while before being led into the next room where you get to see a wand choose a wizard. The rest of us who aren't the chosen one are led into a larger room where you can purchase a wand of your choice. The neat part is that you can then afterwards walk around the village with your map and point your wand at certain areas to see the magic your wand can do. Pretty neat!!

    My very own (non-interactive) wand! Along w/my Gryffindor Notebook & Bertie Bott's All Flavour Beans, yup, I'm ready for Charms Class!
    Kim T.

    Expecto Patronum!!!! Whoa, wouldn't be so cool if we can cast that spell and see what our spirit animal looks like??? I think mine's might be a dog...hmm, what will yours be??? Also, when in Hogsmeade and you need a wand, but where to get one??? Why, Ollivander's, of course! Ollivander's composes of three parts within the shop: First, a group of 25 people will be placed into the wand fitting, waiting room. In there, you will be given a brief introduction as what to expect with the wand fitting show. Next, you will enter into the "Wand Fitting," demonstration / show. From there, *Spoiler Alert*: If there's a little kid in your group, chances are, the kid is gonna get picked instead. Economically, this is a smart move because this somewhat forces/guilt trips Mommies and Daddies into buying the kid the wand to prevent possible pouting/temper tantrums, hehe! (I'm just being realistic here, in case "you" end up being that "lucky" Mommy/Daddy). Nonetheless, it's a pretty fun show to watch. You can also bypass it if you want and go straight to the shop. Lastly, you will be ushered into the wand shop to spend some of your hard-earned muggle money. From here, you can purchase your very own wand. If you're not certain which ones to choose, there will be employees in there who can help you. They will ask you a series of questions to figure out which wand suits your personality. I didn't end up buying one, and so, not sure what kind of questions they will ask you. Non-interactive wands are sold for $44. Whereas, interactive wands are sold for $50, and they will have a gold sticker on them along with a map inside to show you which 11 shop windows and gates (by the Train Station Depot) that you cast your spells at. If you plan on coming to Hogsmeade a lot, then the splurge is worth it. Otherwise, outside of Hogsmeade, the lovely collectible wand is pretty much rendered useless. Then again, the wand tip (casting "Lumos," light spell) can be useful when directing or guiding people like how the employees here do it when they're trying to corral people in getting them ready to see the Hogwarts Castle Light Show, hehe! Overall, I didn't end up buying one, but I did enjoy checking out the various wand selections. (I was later gifted with (a non-interactive) one at a Harry Potter focus group event). I definitely recommend checking out the wand fitting demonstration/show. A bit cheesy, but rather entertaining. Afterwards, you can check out the wand shop and purchase your very own wand. Happy Spells Casting!!!

    Wizard Wands
    Ramona V.

    One of the coolest parts of Harry Potter World. Seriously though, the wait for this line was longer than the ones for the rides. We waited 80 minutes to get into the wand shop. They take you in by groups and there's a short "demonstration" and a selected person from the group gets to choose a wand from the interactive room where the wand will move boxes, ring bells etc. After the demo then everyone can go inside the store and purchase a wand Interactive wands are $47 and non-interactive wands are I believe about $39. There are around 11 shop windows at Harry Potter World where your wand will make things move. Not sure if the wand is worth it because after you leave the park, you're left with a useless stick. Then again, I never read the Harry Potter books, maybe that's why it wasn't that exciting for me...

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    So very crowded and super diminished wand selection. Was disappointed as a hard core, long term HP fan.

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    My daughter had such a wonderful experience. Thank you for making her 10th birthday special!

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    Ask the Community - Ollivanders at Universal Studios Hollywood

    Are the wands at Ollivanders the same wands that are chosen on pottermore?

    Yes, in addition to several other wand options

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    Review Highlights - Ollivanders at Universal Studios Hollywood

    “But this is the quintessential place to begin your visit to Hogsmeade and the Wizarding World.”

    Mentioned in 15 reviews

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    This is the biggest merchandise store in the park that includes products from all franchises in the…read morepark and some that are part of Universal. The store is located right at the entrance. It is very clean and organized. Each of the franchise sections are easily recognizable in the store. After spending the whole day in the park, on our way to exit we stopped by here. I noticed the back side of the store they had a small clearance section that had up to 40% discounts. The Harry Potter section was the biggest section in the store. The Super Mario World was also big. Product types included apparels, toys, dolls, magnets, stickers, key rings, stationary and many more varieties. There were plenty of staff members throughout the store. Few of the assisted us with finding the apparel sizes we were looking for. Checkout on both days were quick and easy. I also did a return at the store that was swiftly processed. As a big shopper, I loved spending time in this store, going thru each of the sections and looking thru the merchandise products one by one.

    Wish they had more merchandise, but this is a really fun store…read more Was looking for some super Mario merchandise and although I didn't find what I was looking for (the Luma stars) my friends found plenty of headbands and shirts that they liked. The design of this store is fun and the people were nice. They have different merchandise for Harry Potter or The Simpsons, etc...and a lot of dinosaur Jurassic Park stuff. Overall, a fun store.

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