You can take 100 shops and put half in one category and the other half in the other. The first half thinks like this: This guy is from out of state. His kids go to TAMU. That means he can pay out of state tuition. Hot dog, we are going to get paid on this guy. The other half thinks like this: This guy is from out of state. He needs some help. This is our opportunity to show him that he came to the right place. He's going to get nice people, honest estimates, quality work and will know that even though he's out of state, he's found a place where he can trust that his kid's vehicles will get them home from school safely. Mr. Haygood, Jessica and the mechanics at Oliver Brother's in College Station wrote the book for the second group to follow. read more