OK, so it's not exactly a popular thing at the moment to conflate "well done!" with "government…read moreagency". But that's exactly what happened last night in San Marcos!
As part of the Main Street project to revitalize San Marcos' downtown, an agency of the City of San Marcos worked hand-in-hand with local businesses to promote shopping, nightlife, and good times in the context of a Wine and Wassail Walk. When the revitalization project is complete, the old broken and haphazard sidewalks and dangerous "two-step" gutters which abut the angle parking will be replaced by more tranquil parking islands and uniform walking paths, transforming downtown San Marcos into a destination rather than an avoidance.
This event was a desperately needed shot-in-the-arm as downtown San Marcos suffers in the throes of some long-postponed infrastructure improvements. Water and sewer line life-cycle replacments have rendered several blocks of entire city streets a war zone for what seems like eons, but has really only been about a year. For those of you in Austin who can vividly recall the impact of the East 7th corridor revitalization, imagine that running through the heart of your downtown, and you've got the picture. It will all be glorious in the end, but, in the meantime, this event was a great draw and boon for those businesses gutsy and tough enough to see it through.
Eighteen businesses participated, including one humidor, a cell phone repair store, a barber shop, a paint-your-own-pottery business, several clothing stores, a few salons, and two museums. Very reasonably priced tickets were sold for the event to benefit Main Street San Marcos and United Way. In return, each participant received a wine glass for sampling, as well as a tour map. Event organizers were careful to alternate starting points as each new registrant signed in, so as to disperse the crowd and not overwhelm the first stop. Complimentary parking was offered, and there were free horse-drawn carriage tours available.
Each business, in turn, got to introduce themselves personally to the participants and offered a variety of wine samples. Most businesses also had their own wassail, and nearly all offered nibbles of sweets or cheese. Nearly every business had discounts available for same-night purchases or future services.
For a fledgling event, it went splendidly! There was never a hint of overcrowding at any of the stops along the way, and you actually had time to get to know the folks behind the storefronts. I was able to get reacquainted with one of the true gems in downtown San Marcos (Paper Bear) and my date for the event eventually had to drag me out of the store (post purchase, of course). More on Paper Bear in a separate review.
Best of all, I got my very first woozie! Don't know what a "woozie" is? Well, I guess you'll just have to attend next year and find out for yourself!