Indoor malls, especially ones this size, are becoming a rarity these days. The Avenues at Southside…read moreJAX has survived and seemingly endured through some tough years, such as the Covid period. Looking at the shops as I was walking through, I didn't see many stores that had closed down, though there were a few. It did lose Forever 21, one of its biggies, but it will be replaced in the not too distant future. The Avenues three pillars at this time are Belk, Dillards, and JC Penny. I came on a slower day during school time and it was a very pleasant visit. There are more than 150 shops and specialty outlets here (like two fantastic coffee kiosks!). Certainly far more than anyone can cover in a day. For me, I love the three sports shops here! Lids, Locker Room by Lids, and Palm Beach Autographs. I'm always guaranteed to make a visit in all three of these stores! Palm Beach Autographs sells sports paraphernalia you won't find at many other places in JAX. You'll find banners, pro and college football team pennants, helmets (large and small, many autographed), signs, and many other unique items for sports' enthusiasts. Lids is mainly a ball cap shop. I got my new Jaguars ball cap on this visit! It also provides stitching on ball caps - a unique feature found rarely in stores of this type. Locker Room by Lids provides all the Jacksonville Jags jerseys, ball caps, T-shirts, and other team player jerseys any fan could hope for. Lids at Town Center has closed. So now I'll make the trip here more often. Two other places I love are Le Crepes and now, Coffee Mood. Make sure you stop at these stellar coffee kiosks when you visit. I'll drift in to Van's, along with a few others. Of note, there are many similar clothing stores and plenty of places for cosmetics and clothing for women at this mall too. As for value, most of the stores here are reputable and things are priced higher than what you may get online. Of course, many shops offer deals, so even this can make visiting The Avenues worth it. Personally, I'm glad it's here, and as one fellow Yelper wrote, "I hope it lasts for another 20 years!" I agree Terron B! And I hope for even more!
Recommend: HIGH