THE CASE AGAINST NEWBURY COMICS:
- What? They have MUSIC on the internet now? No way!
- With the advent of Point Number 1, we're witnessing a dilution of the uniqueness of the record store. I can remember waltzing into this location--the original, I probably don't need to add--back in 1999 and seeing a couple new copies of The Conet Project for sale. You know, that 4 CD collection that consists of nothing but beeps and mechanized voices from the '60s reading grocery lists over shortwave radio? A COUPLE copies of this thing. More than one. I doubt Newbury Comics could stock something like that today; the overhead of running a single brick-and-mortar store specializing in pop culture detritus, let alone a chain of them, necessitates that they spend at least some of that available space on Jonas Brothers bathmats and cardboard cutouts of your favorite Twilight characters. Stuff that sells, in other words. This may as well be Best Buy, right? Or Spencer's or Hot Topic or any of the other mallish names that often get tossed around.
- The vinyl selection is almost always just new stuff, and almost always outrageously expensive. This location has more breadth than probably any location other than Norwood, but still, sixty fucking dollars for Metallica? Why don't I just mail the band a personal check? I probably am anyway, without knowing it. Don't they own, like, Brazil?
THE CASE FOR NEWBURY COMICS:
- Trust me on this. If you took this place and dropped it in the Midwest, say, near a not-completely-unintelligent college town, you'd have people worshipping this store. Like, sackcloth and ashes shit.
- Prices, prices, prices. Other than vinyl, you probably won't find whatever you're looking for cheaper than you'll find it here. And I'm not even talking about their used CDs.
- Honestly, this is the perfect model for a contemporary record store right now. Say you're looking for the latest CD from, oh, Hot Chip. Wal*Buy won't have it, because, "who?" Discriminating Tastemaker Boutique, like Other Music in NYC, won't have it, because, "why would you be so BANAL as to listen to Hot Chip, varlet?" Or else their copy will be marked up. Amoeba in L.A. has it, probably even has it used, but you don't live there, now do you? A number of the used stores in this area have it, but you don't feel like digging through bins for something almost brand new but not "this week" new. The internet has it, but we're not talking about them. Newbs has it. And has it on sale.
- Really now, isn't the kitsch kinda fun? Yeah, you may run into an Albert Einstein action figure or a bobble head of the "leg lamp" from A Christmas Story at Spencer's, but would you run into both of them at the same time, in the same location? And amongst more useful kitsch, such as a wide variety of T-shirts, posters, nutty books, funny buttons and current comic culture, er, cornucopias?
WHAT'S DIFFERENT ABOUT THIS ONE?
Despite the homogenization of Newbury Comics as a whole since Tower and Virgin closed, each location still has a bit of its own flava. This is the original joint, which expanded next door in 2005 to greatly increase their space for DVDs. And that remains their best selling point: bigger arrays of niche film genres like anime and kung-fu in a brighter-lit space with pleasingly "urban indie" brickwork (taking that "brick-and-mortar" thing literally, I see). Criterion DVDs get most of a shelf to themself (heh), which is always a good thing.
The CD box set selection is also unusually good; if there's a recent UK-import only box of someone whose back catalogue never can catch a break in the U.S. (hello, Kinks!), it'll show up at this location first. Still ludicrously expensive, of course, but at least Newbs cares. CD selection in general is average to slightly above, with a separate section in the "new wing" just for used discs. Bigger classical and jazz selection than yer average store; it might be the best of all the Newbs in that category, but since I usually fulfill my needs for these genres at Barnes & Noble (I know; the horror!), I can't say for sure. Comics and kitsch are about par for the course, meaning fairly representative (the former) but not overly intrusive (the latter). Store employees are about par for the course, meaning fairly knowledgeable, but not overly intrusive.
Anecdotes? Well, the perpetual homeless guy leaning on the wrought-iron fence in front of the store and shaking his cup 'o coins once refused a Sacajawea dollar from me because "that ain't no DOLLA!" Also, once, an employee started screaming at another homeless guy to get out of there for whatever "disgusting" thing he did the week before (what, did he shit on the floor, or something? I'm sure he was only protesting the price of new vinyl). Things like that happen here. But you don't come for the anecdotes! You come for the Newbs. And the Newbs, contrary to what some say, is still top of the class. read more