Here's an idea - let's advertise our coffee pod system as the best do-it-yourself system in the world and then offer free coffee to ALL the showroom visitors to prove that we are serious about the proposition.
This idea is what Nespresso showrooms really are.
One day I'll own a Nespresso maker of my own (I use them all day at work), but until then I love visiting this showroom to sample out their new and old offerings. The mugs and cups are to marvel over while the whole showroom smells like freshness. It's the Apple Store of coffees. I love sampling the strongest espressos.
The staff is always eager to talk to you about the system or to just serve you whatever variety you'd like to sample in however much quantity you desire. Marketing genius, and I have to say that the coffee is quite good. They pamper you extra-nicely if you end up buying something anyway. read more