In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.

The Best Surf Shop On Maui! Stylish and Comfortable Clothing…read more, Best Surfboards in the world, Friendly and Knowledgable staff ! Good prices and unique products you won't find anywhere else on Maui. Majority of my wardrobe and Surfboards come from here !

Great selection of comfortable, surf inspired clothing and more. Friendly staff. Easy parking right…read morebehind the store (access from Hana Hwy).

Always find beautiful Aloha shirts for my significant other at Moonbow Tropics, from designers like…read moreKahala, Avanti, Tommy Bahama, and Bamboo Cay. Not only is the owner/salesman friendly and helpful, he knows sizing and makes good suggestions. Plus we were offered a kamaaina discount! Shop local! Any savings are welcome every time! Woo hoo!

Best selection of Aloha shirts that I found when I visited Maui, and we went to TONS of stores. I…read moreloved that everything in the store is also made in Hawaii. They were definitely more expensive than the shirts at other shops, but the quality was excellent. The employee was also super helpful in selecting a shirt and finding the right size.

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

Fun shops eat shop with unique fantastic Hawaiiana clothing and trendy surf street wear in sleepy…read moreMakawao. You would expect to find this shop in trendy SOHO or Vancouver. Check this place out of you want something special to bring home or lounge around and make your friends envious.

This beautiful store is a one of a kind shopping experience for men on Maui. It hits every single…read morenote perfectly. What an incredibly well-curated shop for people who want high-quality clothing, home decor and assorted men's goods! I grabbed two of their giant and super-soft Pendleton beach towels and an awesome, traditional Hawaiian print shirt (not the low-quality, cheesy kind you'll find elsewhere.) The space is chic without pretension, and the owners are really sweet and helpful. --and it doesn't hurt that they're both gorgeous to a ridiculous degree.:) Kudos guys!

I love the vibe of this store and the design of the shirts and other things they sell. I bought…read moreseveral vinyl stickers here to add to my travel water bottle. In my opinion, one of the best shops in Paia.

One of the best t-shirt shops in Paia. Unique designs not found anywhere else, and good quality…read moreshirts. Comparable prices to most other places.

I went there for Tom Petty tribute concert, and I had a really good time. They actually have a very…read moregood sound system for a business that is primarily a free venue. I did not go into the store this time, but I have been there in the past, they sell gifts and tourist items

By far the most FAMILY friendly store on Maui. Joey and Skully are the best!!! Really cool…read morepsychedellic clothing backed by the best music on Maui!!!

I read some of the disparaging reviews, but my experience here was great. It's a cool store that…read morehas been here for nineteen years, and worth a visit. If you don't have fun shopping here, you need to check yourself for a pulse. We had lots of laughs looking at their line of "dirty" socks, oven mitts, and tea towels, but I can't post pics of most of them here. My wife found a great pair of tie-dyed workout leggings for $26, amongst other gifts and novelties that we picked up. The owner and the ladies that work here were all very friendly and nice to us. He has an extensive collection of autographed photos of celebrities that adorn the walls. I enjoyed talking to him about them. Willie Nelson is one of his best friends, and has even written a song about this place, which they played for me on request.

The owner is rude!! Do not consider shopping there. He is stressed out and knows nothing about…read morecustomer service.

Great spot. Easy transaction for surfboard rental. Provided all the necessary gear for traveling…read morewith the boards and even offered a veteran discount. We will be back!

Over priced and not very helpful and they were kinda rude I would not recommend going hereread more

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui