Discerning Eye provided one of the best shopping experiences I've ever had in my 30+ years…read more Seriously. My husband and I stopped in here for the first time on a Saturday (no appointment needed to look at frames) in December. We didn't know much about the place, expect for some reviews we had read online. He really wanted some new frames that 'didn't look like all the others.' Enter Discerning Eye. We arrived to a bustling shop and were greeted right away. This place is a feast for the eyes. So many beautiful frames to try on. Eclectic, funky, artsy, and unique describe what they have to offer. After a few minutes of browsing, Emily came over to assist us. She is awesome. She stayed with us during our entire visit. My husband tried on several different frames, asked lots of questions, and we were in and out in less than two hours. We never felt rushed while we were there, despite how busy they were. Frames are organized by designer. Bargain frames are in the basement. We intend to go back and check those out at some point. They had a trunk show going on the day we visited, so it was quite the overall experience. Snacks, CHAMPAGNE, and a prize basket (we received $30 off a pair of frames). I highly recommend Discerning Eye if you're looking for something like no other, excellent customer service, and for an experience you won't soon forget.

Everything! They harvest a great selection of frames & friendly associates who will help. I think…read morethey gave me an honest opinion of what frames work for me & what frames don't. Yes, they're pricey, but worth it to me for their guarantees & service.

Wow! Probably the most thorough and advanced eye exam ever. Had many questions answered. Really…read moretook the time to make sure the right prescription was determined and the correct products were considered.

Dr. Aria did a top notch eye exam. Very professional and knowledgeable. Had some nice new…read moretechnology in the office (option to take retinal photographs instead of dilation for a small fee). I was in and out on schedule. I would highly recommend her.

currently waiting for my appointment that was supposed to start at 10. they called me back did the…read moreinitial tests,which took all of two minutes. it is now 10:40. and i've been waiting since 10:02 to finish my appointment. very upset. never had a problem before my appointments are usually in and out. this is not cool.

Fast and friendly service and they handle all your needs, and i've been happy with the service thus…read morefar!

Small town courtesy at it's best!!…read more I see Dr. Flemming who is just wonderful!! Great bedside manner, explains things thoroughly, but in a way I can understand easily. Appointments are needed....never had to wait once I was there. Assistance staff is really fun, and make you feel right at home.

From the owner: Our experienced eye doctors offer comprehensive vision examinations at our Marengo and Belle Plaine…read moreoptometry offices and specialize in the diagnosis and treatment of a wide array of eye diseases, conditions, and problems. We use advanced diagnostic technology and vision correction products and are committed to improving the quality of life of persons in the Marengo community through enhanced vision. Give yourself the gift of clear vision - schedule an appointment with your eye care provider today.

Iowa EyeCare is fantastic. Drs Francis and Cruise have been treating our family forever. Both are…read morekind, knowledgeable, and, importantly, take genuine care of you. We never feel rushed along; they are committed to visiting with you until all of your questions are answered. The office staff is also incredibly kind and helpful. The multiple office locations provide lots of flexibility and options for busy families and life/address changes. Cannot recommend them enough.

If you are looking for an eye care location in the Cedar Rapids area, I highly recommend Iowa…read moreEyeCare. They have three locations in the area, with convenient office hours, helpful staff, and excellent doctors to deal with. I have been going there for many years now and would never consider going anywhere else.

Dr. Cruise and her staff are excellent! I have had nothing…read morebut great experiences with them. Very professional, thorough, and great patient care. Thank you so much for your excellent service! Cal Birkey

This place rocks!! 25 years of trying to get contacts to work fit and work for me. FINALLY someone…read morethat has sone outside expertise! 10/10

Dr. Bildstein is the best! She REALLY listens to you and is…read morevery knowledgeable. The staff is amazing, on point to answer any questions you may have about the frames, types of lenses, etc.

Doctors are friendly and knowledge. Front desk staff always very attentive. Facility super modern…read moreand clean equipped with high end technology. In and out with my exam and prescription under 35 mins. Great experience and will always come back.

I have been coming here since we moved to Iowa City in 2020. Have not seen Dr. Jensen in last…read morecouple years as I have eye issues and go to ophthalmologists (vs optometrist) at UIHC. I have been coming here for my lenses. Last couple of pair are anything but scratch resistant despite paying the premium. They (now Elevate Eyecare) personalize the issue at the store, pushed back on my as a customer, repeatedly tried to go back on the warrantee. I had to get VSP engaged to get them to deliver. I tried to reach out to regional manager Christy, however she never returned my email. I have escalated within Elevate Eyecare but expectations are set low. I would advise NOT supporting Elevate Eyecare at any Iowa City location.

As someone who is still relatively new to the Iowa City area, I needed to find a reputable eye…read moredoctor. Due to a move and COVID it had been almost 3 years since my last eye exam. Jensen came up in several online searches, as well as being a eyecare center who accepts my insurance. I had a great experience from the time I entered Jensen to the time I left. Dr. Diaz is very friendly and has a sense of humor. He addressed some questions I had and got me all set-up with some products to try. I'm not sure if Dr. Diaz is a relief Dr. or on staff because he doesn't have a bio on Jensen's website. If you prefer to see a particular Dr. make sure to mention this when scheduling an appointment. I didn't have a preference. My entire visit lasted just under an hour. When I called to make an appointment, and due to my availability, they were 2-weeks or so out. Jensen does have extended business hours on Monday nights for individuals who have to schedule around jobs, etc. Very clean and inviting awaiting area. Recommend.

Friendly staff, great with children, very timely with first time appointment scheduling and actual…read moreappointment length.

After years haphazardly wearing contacts, I finally decided on "full time" glasses. I was…read moreconcerned that getting accustomed to wearing glasses "full time" would be a pain, but these are so great it's been a non-issue! My new glasses are cute, comfortable, and my vision is terrific with them! I no longer have to hunt for my readers and simply wear my new glasses all day. Everyone here is kind and helpful and I've never had a negative experience.

I had a great experience with Iowa Eye Center last year July. The best part was that they found…read moreeveryway to make my insurance pay for the visit. That's never been the case in previous years and previous clinics. My whole checkup was $25 out of pocket with Medicare and Plan G coverage.