MOIO is a touch of sophistication (new boutique) in the historic Cedar Fairmount district in Cleveland Heights. I walked into this space, gasped, and said to the owner - "This is the best thing to ever happen to this space!" This retail space had so many stories and looks from being a boutique to being a photo studio to this new refined era. It feels like whispering a secret sharing this review because the boutique just opened and is intentionally not advertised. Even people in the neighborhood haven't all found it but you just did.
Ambiance: High ceilings, chic exposed concrete look, neutral drapes, expert staging, and ritzy feel. You instantly feel transported to SoHo (maybe Rick Owens concrete minimalism space). Locally I can only compare it to the stark elegance of RH (Restoration Hardware). It's really a marriage of a boutique and gallery. There is a lounge area with couches and chairs for you to unwind while making purchasing decisions. The fitting room has a huge stunning mirror to evaluate your fit. It's simply gorgeous.
Merchandise: As you enter the boutique you'll find men's merchandise to your left and women's merchandise to your right. Women's sizes go up to L. Some of the brands that can be found in the store are Silk laundry, Mijeong park
Marle, and St Agni. The clothing is well curated with pleasant feeling fabrics - silks and soft fabrics. The owner suggested considering unisex look and checking out the men's collection. You can certainly find a dress for your night out in Cedar Fairmount. Clothing is around $100-200 at least based on the tags I've looked at. There are a few jewelry pieces and accessories in store.
Home decor is on the shelf in the center of the store and few items are strategically placed around the store. You'll find ceramics, the thinned glass, vases, candles, and more. Most articles are worthy of display in your home. Art coffee books are also scattered around the space like Auguste Rodin's art. Most artifacts have little stories about their exclusivity and European origin. You'll find plenty of distinct pieces to spoil yourself or other people in your life. They are pricey but every object seems well curated, high quality, and hard to find elsewhere in the wild.
Service: The owner is very friendly and introduces you to the space. Beverages are offered to customers. The guests look like they're from the pages of Vogue. I definitely should have dressed up to shop here.
Neighborhood: The neighborhood where the boutique is located is known for its dining and new-ish wine shop. All are within walking distance in the same commercial district.
I loved the lavish feel of this boutique. I love well executed interior design, which is clearly seen here. Personally, I wear plus size so no clothing was for me. If it was, I'd be all over neutral silky dresses and blouses. I hope to visit this boutique and shop here for home decor in the future. read more