I've been going here over 10 years. This dealership is the reason my cars have driven well. All the…read morestaff is very friendly and knowledgeable and they go above and beyond to make things comfortable for their customers. I purchased my vehicle here as well and have been very happy with it.

We have bought 2 vehicles from Serra. We were extremely happy with our first salesman; he was…read moreexcellent. One major complaint is when Serra says they check everything in a vehicle, they do not. After purchasing (as is) we realized the back windshield wiper was broken and leaking inside the vehicle. We were more upset with ourselves for not checking it before we purchased but we overlooked. Otherwise it has been an excellent vehicle. We decided to return some years later and purchased another vehicle. Different salesman and ended up being a horrible experience. We purchased a 3rd party extended warranty which is a horrible waste of money. Within 1week of driving off the lot, the transmission went. The warranty process is a nightmare which also leaves you without a vehicle because this warranty work takes forever and they don't want to cover anything; for example, with the transmission, they would only allow one to come from a junkyard. After two transmissions later and being without a vehicle for an extended period of time, it was finally fixed with the warranty. So we purchased a vehicle that we needed and then were without a vehicle for over 2 months. A family member ended up loaning a vehicle so we could get kids to school. Never had this problem with an actual Ford warranty. The vehicle continues to have problems to date and the vehicle currently sits in a shop while we wait for the warranty paperwork; it has already been three weeks . The only way I would ever recommend purchasing here, is if you pay to have an inspection done at ford or elsewhere. If it passes inspection, we would only purchase a Ford warranty. They are clearly not going through their vehicles and we feel just doing fast sales. Vehicle looks great on the outside, but if you are not a mechanic, you don't know what's going on under the hood. I challenge you to do better. When people come to you to purchase a vehicle, they are doing more than just purchasing something, they are trusting you to help them get kids to school, get them to work, get someplace in an emergency, etc. Do your thorough inspections that you say you are doing. Our vehicle would have never passed a proper inspection. And the warranty you push is a waste of money. I know you have some good people working for you, do better and get your ratings up. Change how you do business. Care that you are selling a quality product. And if there's issues, price it accordingly and be honest. With our transmission, it was obvious from a mechanic standpoint to not purchase by looking at the fluid, but we would have never have known that and trusted you.

Do you think they'd get new car owners, free rotation, and free oil change like Heidelberg does…read morewhen you buy a new vehicle from them but no, they charge for everything not good PR work !

These people are con artists all they want is your money they dont care if they lie to you!!!! I…read morewill never go back

Went to get an appraisal on my car and they told me my engine had low oil pressure and they could…read moreonly give me $8,000 for it do not go here they lie about your vehicle being bad so they can buy it cheaper . Had to take it to a mechanic and they checked it and told me they were lying that my car was perfectly fine . Horrible service would never come back here again

I am writing this to warn others about the extreme lack of competence at this service center. My…read morevehicle was held here for 145 days due to service transmission and limited performance. My Jeep wrangler would not go over 45mph. During that time, I was given constant excuses, experienced poor communication, and felt like my vehicle was never a priority. After nearly half a year of waiting with no results. I received a call saying it was my recall clutch that they originally put in, and they needed to be approved from warranty for a second recall. I had my Jeep for 43 hours and a service transmission notification came across my screen and my Jeep instantly lost speed and would not go over 45mph. I called Jim Reihls and was felt like an inconvenience. I went to Moran in port Huron. The difference was night and day. The new team diagnosed and fully repaired the exact same issue in just one week. It's clear now that my car was sitting untouched or misdiagnosed for months at Jim Reihls. Ivan the service repair manager told me it was at their dealership for 145 days due to being lost in the system. Even though I had a loaner vehicle and had to resign rental agreements multiple times and called to check on the status of my jeep. If you value your time and need your vehicle fixed correctly, go elsewhere. This experience was beyond unacceptable!

5 star service! They were able to fix my vehicle in great time and awesome service, I'll definitely…read morebe going back! Thanks for helping me with my wiper blade!!

Took my car to Hugo's over a couple of months ago for a blown out brakeline. Quoted me 150 per line…read moreand told me two would need to be replaced for 350 total, including the $50 inspection fee previously. When picking it up, I was also told they'd charge another $50 for bleeding the brakes, since they were "still squishy". After picking it up, I noticed my brakes still felt squishy, but figured with their experience and reassurance from the bleed it might've been my imagination. Last week another brake line blew out while going to the store. After looking at my brake lines with my mechanic, we both realized they only replaced one line, left the old rusty and cut line above the gas tank, didn't clean the distributor block and said nothing about the other lines about to go as well. After we installed new lines and flushed the brakes, we realized they also only bled one brake, the one their new line attached to for $50, while leaving air and old brake fluid in the other calipers. Today I visited Hugo's and confronted the owner, asking why I was charged double and why only one brake line was bled. He said, "That probably wouldn't happen and I'd have to look back at my paperwork..." After saying I could wait, he told me it probably wasn't around. Then when referencing the bleed, he stated "air should've only gotten in that one line". After being recommended to go here by a friend, I am insanely disappointed with the quality and lack of integrity. Would not recommend going here unless you want a possible sudden catastrophy and to get charged double what you got in return.

Had a very nice interaction with a young lady named Morgan Smith. Very informed, pleasant and she…read moreunderstands her job quite well. We were "just looking", but when I'm ready to buy a car I'll definitely be back to see her. Absolutely delightful young lady

Serra Kia is an exceptional dealership. I had an unfortunate experience of no fault to Serra, but…read morethey took ownership of my concerns and stayed in my corner throughout the process. Sales and Service are top of the line!!

Blue Line Auto made my new car purchase quick and easy!! Matt did all the negotiating and the car…read morewas brought right to my home. I signed a few papers and it was mine to keep!! I would recommend him to anyone.