My friend raved about this place when I visited Chicago. Having lived in NYC, I have trouble finding places where the look, style, and range of desirable clothing I want gets close to what SOHO or Brooklyn can offer, so I was very skeptical to say the least, but sometimes, your expectations are blown out of the water. In short...this place really really thoroughly impressed me for the following reasons:
1) The range of selection is incredible..any size, a wide price range, any type of dye, any style of denim...you name it, this place has got it.
2) Whoever merchandises has got a great eye. No...not everything in there will fancy your interest, but it'll be absurd for any store to be that way. But every item I picked up was reasonably priced relative to its quality and design. Someone here clearly hand picks each item and thinks about not just the style but the fit, quality, and value of an item...very impressed overall. This is such a hard thing to do right...finding an agreeable point of value and quality/design that offers maximum value for the customer and store.
3) Service...yes, the service is fantastic. Having worked very closely with a lot of retail clients, service is soooooo tough in a retail environment. It's not just that the service is very knowledgeable and genuinely helpful, but the it's consistently very excellent. That's hard to accomplish in any retail environment (clothing, food, cafes, etc.). Rain or shine, there's always someone knowledgeable, friendly, and willing to help you out. And if you don't want to be bothered, they give you your space too. But if you're serious about picking up the perfect pair of jeans, listen to these folks. They know their stuff in and out.
4) I know this place is known for their denim...but everything else is pretty fantastic too. Mildblend doesn't have quite the range of tops relative to their expansive collection of denim, but it's still a very solid offering. And guess what, they know their strength and specialty is denim, and they are hands down the best in that department. With regards to tops, footwear, accessories, etc., perhaps not the biggest selection, but as stated earlier, someone's got a great eye for style, quality, and value.
Truth of the matter is...if you're the type that goes to the store, tries everything on, and then goes online to find the same thing at the cheapest place possible, I'm confident that these guys will still provide incredible service and expose you to new brands, styles, fits, etc. to make sure you find what you're looking for or didn't know worked well for you.
But I value everything these guys offer outside of just the product. I will walk out with not just exactly what I had in mind but something better, because of the experience and knowledge of the people who work here. They don't care about selling you what's most expensive or in stock or hip...they genuinely care about what works for you. That is the biggest hallmark of an excellent store.
If that means paying a little extra...and I mean very very little, I'm totally fine. Their pricing is very competitive for the stuff they offer. Not only that, they take really good care of you after the sale and also hem your jeans...try doing that with an online place. Truth of the matter is, the pricing for most of these goods are controlled anyway, so you wouldn't even find a better deal online.
I'm thoroughly impressed. Everyone raves about how small businesses are gems...but truth of the matter is, few actually are. This place on the other hand is the pinnacle of a good small business to me. I have to concur with all of the other rating too. read more