Absolutely amazing. The cup WILL be cleaned. The texture is like ice cream and the assortments of…read moretoppings is astounding.

It was super busy when we met but the staff's smiles were genuine and made the experience nicer…read more The tart froyo was a little icy but the vanilla and peanut butter were creamy.

My family loves this place - You can taste the quality and…read morefreshness of the yogurt right away . The place is family owned and we love the small business feel to the place ,Very warm welcoming owners.

I'm lover of pistachio ice cream. Theirs "pistachio" ice cream is a joke. Tastes like marzipan,no…read moreflavor of pistachio whats so ever and extremely overpriced. I thought from the reviews, that this place has good quality ice cream. Im walking out with feeling that definitely not. Shame.

The place was closed during advertised open hours of businesses. Drove 45 minutes for nothing.read more

Prior to visiting this store I had no idea what Concept Sweet was selling. Was it an ice cream…read moreshop? Candy store? Retail? I guess you can say it's a combination of all of these, but if you look at the owners pictures, you weren't sure what you are walking into, because all his pictures are stock photos of what he is selling and you don't actually see the actual store inside and items sold. In a nutshell, Concept Sweet sells what ever the owner wants - ice cream, candy, sweets (some savory), and a variety of cute instagrammable merchandise . The description is very basic, but when you walk into the shop, you see there is much more than that! The ice cream can be served in many different ways. A variety of flavored scoops in a cup, scoop(s) on a cone, on a flavored cone, on a J cone, as ice cream nachos, as Dole whip, on a hot waffle, with or without toppings, with or without accessories, shaped like sushi, as spaghetti, shaped like pizza, etc. It's crazy, I know. They also sell ices, push pops, cake pops, Du's Donuts, chocolates, candies, cookies, cupcakes, and cute merchandise to make a parties more fun. I'm sure I missed something...just look at the Yelp pictures and you can see the 500+ pics the owner posted! There are the usual candies and chocolates you will find at many convenient stores. What's cool about Concept Sweet is that there are many unique sweets you won't find easily locally, such as Pocket Latte Chocolate bars, Pac man Arcade Candy, and Gumby Gummy candy. The owner has put so many unique sweets into this store! This includes the beverages (check out my pics). Another example are donuts from Du's Donuts in Brooklyn, NY., owned by the famous Wylie Dufresne. I actually came in looking to buy these! I purchased 4 Du's Donuts: the lemon matcha,coffee cake, chocolate caramel brownie, and blueberry crumble. I thought they tasted pretty good, but they are not that much better than a Duck Donuts or Broad Street Dough which are priced lower per specialty donut. While we were there, my daughter also ordered a plain scoop of pumpkin ice cream and she said she liked it. Despite the pricing of Du's Donuts, I like Concept Sweet and its er, concept. I didn''t really notice the price after purchasing, but I'm estimating over a couple bucks per - closer to three bucks. There are cheaper donuts but you'd have to drive further to get a specialty donut, especially Du's which is located in Williamburg, Brooklyn! I'm not sure when they get the donuts but they didn't taste stale at all. They even had Halloween donuts available. I'd like to see Concept sweets do well as it seems like the owner is really putting it all into his business. It's a fun store with many unique items. See for yourself!

Cute ice cream place with lots of options for soft serve or hard ice cream. It has its own parking…read morelot. One star off for cash only convenience issue. But I understand it's a small business. They also have sundaes and frozen drink options. It was very busy when I went last night and one of my friends had to park across the street.

Best ice cream in town ! I bring my grandchildren there all the time, it's their favorite place to…read moreget ice cream, the employees are friendly.

Love this spot! One of my favorite spots in the local area. Always enjoy coming in with family and…read morefriends every so often. The employees are always super nice when they ring you up at the counter and are so welcoming when you come in . I would definitely recommend this place to anyone in the Matawan/Aberdeen area!

Love coming here! So delish and always clean and tidy. The workers are kind and feel like family!…read moreThey deserve 20% (or more) tip

Located on rt 33 going east towards Freehold, this staff here is very polite and helpful. They do…read moreaccept card payments as well. Have many different flavors and have really good quality ice cream. The scoop size are big. Love they have Italian ice, soft serve and hard ice cream and milkshakes and much more. The picnic seating area is a great addition and plenty parking space. Highly recommend them in and around the area.

Beautiful tranquil farm backdrop makes this a one of a kind. Ice cream and cakes are very good…read more Staff is great and keep the lines moving moving.

Top 3 ice cream place for me. The s'mores is by far the best of anyone's. The peanut butter pie is…read moreso decadent. Also they do their toppings the best, toppings on the bottom, ice cream, then more toppings, then more ice cream, and top off with more toppings. No place does it like this. Be careful tho when the temperature is above 60° and past 6pm the line can get pretty long. Pro tip: go earlier without a wait and throw it in the freezer until you're ready to eat later.

Friendly staff and yummy soft serve ice cream. They have hand dipped ice cream as well. There is a…read moreside for food as well with a variety of options. My coffee parfait was delish.

Stopped by today with my granddaughter & her friend. we had such a great experience! The owner's…read morehusband was there, and he couldn't have been kinder. He went out of his way to offer us samples so we could try different flavors, and he was especially sweet with the kids. The frozen yogurt was delicious with tons of options, but honestly, the warm and welcoming service is what really stood out. You can tell they truly care about their customers. We'll definitely be coming back!

Definitely my new favorite frozen yogurt spot! While this is a relatively small spot, they have a…read moredecent amount of frozen yogurt flavors and a ton of toppings. So yummy! The area was also kept super clean and the interior is bright. The cashier was really friendly and let us know about their rewards program. They have a small seating area available as well. I'll definitely be back next time I'm in Hazlet!

We love soft serve ice cream but most places have the same frozen yogurt or the usual…read morevanilla/chocolate soft serve. This place just wins on all levels and my kid wants to come back everyday. First time he's said this for any ice cream parlor. You can choose any hard ice cream flavor, add toppings like various cereals, fresh baked cookies, other cakes like Twinkie's or candy bars and make it into a personalized soft serve. They also offer milkshakes or the standard hard ice cream scoops. The personalized ice cream customizations, cleanliness, friendly service and decor makes this place a great place for kids and adults!

Best Ice Cream around! Love the option of making any flavor soft serve. The retro decor is a vibe…read more The staff is always friendly and personable. If you are local to Colts Neck you must give it a try'

Small ice cream joint with a colorful and cute atmosphere. Tons of flavors to choose from, and…read morethere's a quite large outdoor seating area - perfect for those hot summer nights! Quick service too, even with several guests in front of us.

My family and I were recently in the area visiting family and we decided to try this beautiful cute…read morelittle location that we found based off reviews when we searched up nearby ice cream shops for starters there's ample parking. They have their own private parking lot. Well, they don't have indoor seating. They certainly can accommodate big groups in their outdoor balcony and patio area. I was pleased to see that all of the ice cream is homemade and they have flavors that are unique to their location when my family and I arrived. We let them know that this was our first visit and we were allowed to try many flavors resulting in us building three different Sundays to enjoy. We also noticed that there to go orders were stacked. They had a lot of orders and the main fridge for pick up, which tells me that they are doing very well for business and the locals must trust them. That's always a good sign when you are visiting something for the first time. I certainly think we will be back when we are up that way again and we did come an hour away so this was an intentional stop!