I cannot give Kaylyn and Southern Roots Salon enough stars! I was a regular customer elsewhere and…read moreI needed some serious color correction on short notice before my son's wedding and she was able to squeeze me in and my color hasn't looked this good in YEARS! She and the owner both took their time explaining the process that would solve my issue and Kaylyn understood the assignment! The salon is so boho cute, as well! I am definitely a new "regular"!

Everything about this place is fabulous! Amanda waves her wand, and I leave with perfect hair,…read moreevery time! Place has a spot-on southern vibe, it's so Nashville ~ you'll love it! Super cute accessories, in the boutique where you check out! Adding a trucker hat or bling earrings to your hair appt. feels like you spent the day boutique shopping! Definitely the best salon in St Johns County.

I go to Liz for all my hair/beauty care! She is one of the best in town. She is very friendly and…read moreprofessional. She makes great suggestions, so if you don't know what you want she'll be able to guide you. I got my brows waxed by her this time and they are very clean and neat! I absolutely love coming to Liz. She specializes in color, curly cuts, and silk presses! She is very versatile so if you need your hair done or brows waxed, go to Liz!!!

Elisabeth Drayton from hair cuttery in nocatee has been found! With covid she's out on her own and…read moreI couldn't be even more impressed. Such a cute little place with separate rooms for getting your hair done. In love with my latest cut AND style today. Plus, was provided an adult beverage while getting a deep conditioning treatment. Paradise. Can't get that treatment too often!

The best kept secret, small local owned business of wonderful stylists in Jacksonville. I have…read morenever seen a more calm, relaxing group of women, who obviously have been catering to their clientele for years. My favorite place to go weekly.

I'm from out of town and was able to get a VERY last minute cut and color appointment with Patricia…read moreand my only complaint is that she can't be my regular stylist! She took such care of my hair and was very meticulous with my cut and color. The atmosphere was so warm and inviting, as well. 10/10 recommend her and this salon!

What went well? Everything! Betsy is a gifted colorist and uses only organic products. She has…read moresaved my hair and made me look like a human again! Going to the salon here is so relaxing... everybody is super nice and they make you feel like family. Very professional, while maintaining a laid back atmosphere that makes you feel comfortable and welcome. Book early.... Betsy's openings are almost always 1 or 2 months out (but totally worth the wait), so plan ahead

I have been getting my hair done by Betsy, the owner of this business for a few years now. She…read morealways does excellent work! I have been to more expensive salons and walked out less than satisfied, but I have never felt that way at Atomic. The work is quality work for an amazing price. I recommend them all the time. It's a very relaxed salon/barbershop. When you go into the salon you feel welcomed and part of their family. They have worked hard to curate an atmosphere of fun and respect. The entire staff is phenomenal from the Barbers upstairs to the stylists downstairs. Try them out you will not be disappointed!

I have been getting my hair done at Sutra for years. They are a mother/daughter duo and they both…read moreare excellent. They are patient, make recommendations, and its always a great vibe in the salon. Dont hesitate book Isabella or Babs, you can't go wrong. Its a 10/10 experience every time and I always leave feeling beautiful

BEST SALON IN JACKSONVILLE! 11/10. Highly recommend, great workers and my hair turned out AMAZING.read more

I first visited Alnisa at BeStyled Salon Boutique upon friend recommendation, and I've been a…read moreclient ever since. It'll be one full year in September! To be honest, I hate getting my hair done and I actively avoid it for as long as possible. Thankfully, I've found a gem! Alnisa makes the process doable. Getting an appointment is easy, she does great work, she's quick, her time management is spot on, she doesn't overbook herself, she has an assistant to help on her busy days, her prices are reasonable, and finally (most importantly) she's professional and has great energy! In a nutshell, that's why I return! The salon is tiny and cute, and also houses a boutique with a sample selection of modern-chic pieces. Most of all, I love the fact that there are only two stylist and two chairs at this salon, which allows for a more intimate and peaceful salon experience. I didn't think it mattered before, but now I know better and I LOVE it! For me, consistency is key and I know I can count on that from Alnisa at BeStyled Salon Boutique!

Alice is out of this world awesome! I've lived in the area for a little more than 20 years, when I…read morefirst moved here I would go back to my original stylist roughly 1000 miles away it took literally 20 years to find a stylist in the area that I wanted to continue to go to. Others I would try once, but not go back. Alice is absolutely wonderful, she is the professional I needed to find!! I walk in and let her do what she feels would look best on me and I always walk out extremely happy. I have thin hair that likes to be wavy but I have a ton of hair at the same. She always knows what to do! Her rates are extremely affordable. She also goes out of her way to accommodate your schedule. Creative, friendly, and affordable... What more could you ask for?

I have found my salon and my person! Alice is helping me to live through a previous bad haircut (at…read moreanother salon) She got my color spot-on! This was an all-around wonderful experience. Everyone was lovely.

My wife and daughter went here so I wasn't planning to write a review since I did not partake in…read moretheir service, but my wife and daughter were so happy and impressed by their experience, I wanted to share. Our adventure started with us running late due to an accident, and they were so understanding when we called to let them know we will be late. Personally, I always feel like crap when I'm late, so my anxiety level definitely increasing. But they quickly calmed me down when they genuinely asked if we were ok, thinking we were the ones in the accident, and told us to take our take and it was no problem at all. During their appointment, my wife was blown away at how friendly and kind everyone was. They even brought her over a little table to eat her food I dropped off for them. My daughter, who isn't too pleased with our move to Florida, even admitted she's happier with the results compared to her experience back home, which makes me thrilled. Anyways, just wanted to share a very positive experience my wife and daughter had at this salon. It's a shame I have no hair, otherwise I'd absolutely go in. =)

I returned to this salon for blonde highlights (bleach/foils) specifically because I had an…read moreexcellent experience with Victoria about two years ago--my results then were flawless. Unfortunately, this visit was the complete opposite. I clearly requested the same foiling pattern that had previously been used. Because I part my hair on the side, starting the foils along that part gave the best result. However, Victoria chose to use a different method and applied significantly fewer highlights than expected. It was very apparent that this was done to rush through my appointment while managing multiple other clients at the same time. The end result reflected that decision. My hair was noticeably over-processed, uneven, and poorly blended. I left with stark, white stripe-like sections down the middle and along both sides of my head--an outcome that looks unnatural and is difficult to conceal. This is not a subtle issue; it is a clear technical failure. The entire appointment felt rushed and lacking in care. The focus seemed to be on volume--fitting in as many clients as possible--rather than delivering quality work. This is a significant decline from the level of professionalism and attention to detail I experienced in the past. Victoria immediately acknowledged the problem and said she wanted to correct it, which made it clear she knew the result was unacceptable. However, that only reinforces that the issue was preventable and caused by poor execution and lack of attention during the service. I was also charged $220 for what was described as a 'partial' highlight, yet the coverage was far less than what is typically considered a 'partial' at most salons in the U.S. Charging a premium price for rushed, subpar work is extremely disappointing. To make matters worse, I am from out of town and was visiting on vacation, which made this situation even more difficult to handle. I am now left having to live with a poor color result for the remainder of my trip and will need to wait until I return home to have my regular stylist attempt to correct it. Based on this experience, I would strongly caution others against booking with Victoria if you expect careful technique, proper processing, and results that reflect the price being charged.