You can find almost anything you can think of if you're a hobbyist or artist. It's not the cheapest place to get supplies, but they try to make it worth your while by luring you in with coupons for large discounts. The coupons are usually for 40% or even 50% off a single item, or in a certain category of products. These are sent out regularly on a weekly basis, and also given with your purchase if you come back to make a future purchase.
However, a coupon is not worth the paper it's printed on (or the space it takes on your smart phone) if it can't be used. Michaels is not the first and won't be the last business to (conveniently) put on sale items during the exact period of the sale, so as to make the product(s) ineligible for use with any coupon. However, they've perfected the art; it's amazing to see how many items and category of products are slated to be on sale starting when the coupon starts, and ending when the coupon expires.
Textbook move, and as I stated to them, chalk up one point for their marketing department, even as they lose disappointed customers. It's like a loss leader, except they won't even take the loss since the coupon can't be used. And the second coupon is just completely unusable, for reasons that only the Michaels cashier knows, which can't even be explained by their overflowing fine print.
(If you've ever worked in customer service (CS) for large companies, you know that whenever a CS agent offers to "pass on" your comments to a higher-up, don't believe it unless you actually do get a subsequent response from the higher-up, or see actual changes in policy. This stock phrase is provided in order to placate the customer, and the comments in general do not get passed on any further.)
The text of my complaint letter to them is below.
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Dear Michaels Customer Service,
I have two comments/complaints about my recent in-store experience regarding coupons. I don't want to be the type of person to just go on-line and start posting about my Michaels experience for others to read, before giving you at Michael's a chance to respond first, so here it is:
1) I tried to use the "50% off Any One Regular Price Item" coupon to buy a product from the paper crafting tools section. I was dismayed to find that these items, conveniently, were put on sale at a discount of 25%, to start and end during the exact period of the sale, thus voiding the use of the coupon. Okay, I get it--savvy business practice to put a large number of products (in almost every department) on sale at a lower discount. This still allows for plenty of room for your profit margin, without having to give the customer the full 50% discount that you like to advertise in big, bold letters.
Of course, the customer doesn't know until actually arriving at the store which exact/specific brands may or may not be included/excluded from the sale (even on your web site, it's not detailed, so a visit to the store is necessary). So the customer is forced to go into the store first, with coupon in hand and thinking that she can use it, only to find out that a large number of items are ineligible. For you, it's a good use of the loss leader, except that you don't even have to take that big of a loss when the product can't be sold for the advertised discount. Not pleasant, but the customer can't change this, and has to accept it. Yay. One point for Michaels' clever marketing team. read more