Selection: They have a nice selection of trade paperbacks and singles. It's mostly your big two (DC and Marvel) but you do get some smaller press stuff. The majority of the stuff there are action figures. What's nice about their selection is that you can get your typical Mattel superhero stuff, but you can also get some foreign imports, like Play Arts Kai, Hot Toys, etc. They have a very small Transformers selection and they also sell stuff for models like Gundam kits and supplies. They also have some small trinkets and stocking stuffers. Don't go there expecting a lot of long boxes of vintage comics. Very few hardcovers. As a hardcover collector, this is disappointing.
Presentation: A very neat, but small store. Very "girl" friendly and well organized. That said, even though it's a small store, I still felt like the space could be utilized better. Instead of shelves on a diagonal for their trade paperbacks, I feel more shelves, and higher shelves, arranged in a more traditional linear fashion could be fit in to hold more stock, yet still give it a welcoming feel. I dunno. Maybe it's because I hate angled displays; probably why I don't shop at Superstore.
Culture / customer service: On the weekends, the store can be packed - depending on the time of day you go - with gamers and other kids playing those card games (sorry, I know nothing about those games, but I guess they're like the game Magic or something). It's a nice geeky atmosphere. The customer service is excellent. While the owner looks like he keeps to himself unless asked for something, the other staff are pretty open, always willing to help. Might be due to how slow it can get in there, which I understand.
Price: US cover prices. The toys are typical of what you would spend at a comic shop. You're not going to get Walmart prices, but you're also going to get toys that aren't offered at big box retailers. They do offer sales now and then, and they offer a customer appreciation incentive program where you can get a card and every item over $10 you buy, you get one stamp. Fill the card, you get $10 off your next purchase. 10 stamps to fill a card. Note: You must ask for this card. The first few times I bought something, no one told me about it. But recently, I've had staff tell me about it even though I now have a card. So I guess it's a crap shoot if you get offered the card, so make sure you speak up and ask for one. read more