My biggest concern is that they aren't very good at stocking all that many vegan and perfume free…read moreproducts. Natural perfumes still upset a great many people and quite a few customers are looking for those natural, vegan and perfume free products. Pure Shop seems to be targeting those upper middle-class women of a certain age who seem to think that they must have all their products smelling like a field in Provence that's been dipped in beeswax and coloured with crushed beetles. Their customer service is very hit and miss too, however on my last few visits there's been a lovely helpful young gentleman. They are the only physical shop with a wide range of the fantastic make-up products from the German brand Logona, of which most are vegan, gluten-free and without harsh natural perfumes, and they all fall at the affordable end of the price scale.