Sephora is one of my favourite cosmetics shops because inside you're allowed to touch and try to…read moreyour heart's content without any pressure to buy. Plus, they carry a large range of brands that would otherwise be hard to find (for example, the awesome natural line from Korres).
Sephora Copenhagen is located in the Illums department store. The girls who work there are all very sweet, but the store itself is missing some finer details compared to Sephora USA and Asia. The makeup testing stations aren't always stocked with rubbing alcohol (for sanitizing products), makeup remover, or tissues. The layout and product displays aren't quite as impressive as other Sephoras. And there seems to be simply less selection overall in terms of skincare and hair products. Don't get me wrong, it's still a great place to shop for makeup.
If you haven't heard of their rewards program, it's worth checking out. The rewards themselves are mediocre, but the part I've always enjoyed is the little birthday gift Sephora offers every year.