This is a new store to open. I'm not sure how much of a concept store it is... but it does seem a little different. The store is owned by American Eagle, but the clothes are targeted for 25 and older.
I'm okay with the fact that I'm 30, but I'm not sure how comfortable I feel with being targeted like this by a clothing store. But no matter how much I try and fight it, I'm falling for their marketing. And I think the clothes just seem nice. They're casual without looking unstylish or frumpy. Classy without the J-crew price tag. I definitely recommend checking them out. Oh! I almost forgot. They had games and juice boxes for my son. They also gave me a little bottle of Fuji water. I was impressed. But then I also felt beholden to buy something. It wasn't too hard to find something that I liked at a good price. read more