Fashion-Forward shop with a great variety of clothes and accessories for women. Very current…read morebrands...Farm Rio's latest released jumpsuits and dresses. Marie helped me recently and, even though she was ready to close, she patiently assisted me and didn't rush me. She even let me continue to shop past closing time! Marie (one of the 3 sisters) was the awesome! Thank you!

This is the cutest little boutique! It's a hidden gem in merchant's square, it's tucked away in the…read morecorner but it definitely worth the visit! The woman who helped me was super friendly and helpful when choosing an outfit. They have a great selection of clothes, there's something for everyone. I came in with one item in mind and they ended up having the perfect bathing suit for me! I've been looking for a good one piece lately and the only one I tried on ended up being the "one". I'll definitely be back for more of my shopping needs!

Nice to have a Lulu added to the shops at Merchant's Square…read more I usually poke my head inside while shopping and having lunch. The staff are friendly and welcoming and they have a decent selection as well as a few cute things on sale. This is a smaller store, but still fun and you can find most of the typical and most popular styles and new colors here.

Lovely staff :-) I was greeted right when I walked in and check out was really quick and easy.read more

First off, the staff working there are friendly and knowledgeable. The sweet dog, Nike, was an…read moreadded bonus. I found a very elegant blouse that I feel sure I will love for many years! I am a plus size and they had many selections! They wrapped my purchases so adorable with an Eiffel Tower charm. Love French Twist!

Went In today and fell in love with this store. Clothing is so beautiful, they have a casual…read moresection, dresses (beautiful) church wear etc... also shoes and purses. Very friendly staff. Came out with exactly what I was looking for. And prices can't be beat, excellent. Will definitely be back.

From the owner: Parker & Peony Boutique is an upscale consignment and resale boutique for modern women. We offer…read morechic, trendy and vintage NWT or mint condition clothing, shoes and accessories, from Gap to Gucci, all price points, and sizes from XS to Plus. Come and enjoy shopping our collections from Pat's Sunday Best, Formal, Vintage, International, Casual to Girls and Boys. We also offer beautiful one of a kind aluminum jewelry designed and created by Juanita McWhite. Parker & Peony Boutique is independently owned and operated by a woman of color. Come check out the new shop in town, you won't be disappointed! The thrill of the hunt is alive and well! Whoop Whoop! :)

My husband was so excited to go in this store. He loves things Scottish…read more Everything in the store was just so unique. I loved the coats, ponchos and the cologne for men. Things can be pricy, but the items are high quality. This trip we were just window shopping. The male employee was so kind. He interacted with our kiddos telling them about the jewelry the counter top. The store was clean, cool and well put together. A lot of good conversation happens here too

I've come to the store many times, and they have a lot of cute, high-quality clothing items. I…read moregenerally do more browsing than buying, but I also signed up for their mailing list and ordered something when they were on sale. The sweater arrived really quickly, sizing was off (because of my ordering) but they were really friendly to exchange. It's a small business so it's calling up and arranging, but everyone was very friendly and helpful that I talked to. The time for me to ship it back and get a new size was very reasonable. And I love my sweater, it's so soft, I can't wait to wear it in winter. They have a great selection in person and online, and the clothes are a good value for the price. I don't always buy, but I do always walk in and browse when I'm in the area.

Merchants Square has been a favorite place of mine to shop, dine and recreate for decades. It has…read moreover 40 stores. Recently I had the opportunity to visit the square that's nestled between The College of William & Mary and Colonial Williamsburg. During Christmas is one of my favorite times to visit this area. It was hoping too! Crowds were beginning to arrive in Williamsburg for The Grand Illumination the next day. There was music, and a Christmas spirit in the cool crisp air. I visited a few shops that I had time for that were both favorites and new to me. The Cheese Shop for a snack. This shop has been a place I have frequented for decades, it's awesome and an independent run store like most others. I went to R. Bryant, a men's store. Lulu lemon, Danforth Pewter and a new shop Walkabout Outfitters which is a small chain. It replaced a very well known and established independent store I shopped since early 2000. If you're looking for a unique place to shop, eat and also take in a show at the Kimball Theater then Merchants is the place.

A beautiful American place to visit. Settled near an American college WM. We enjoyed our visit,…read moreplenty on outdoor seating and nice small shops amd bistro. A must place to visit when in Williamsburg.

Okay so a few things to note. Here is the biggest reason I don't recommend buying at this…read moreparticular location. The manager was mean to her staff members. The two people working the counters could not have been over 17. They needed help and the manager gave such an attitude for no reason and did not seem interested in helping them at all. She seemed very grumpy. Other comments: The prices on most things are very reasonable. Some others not so much. I've never been to an Ollie's that was good and clean. Half the store was nice and organized and the other half basically everything was just thrown on the shelves. That's it.

OMG! Love this store so much and absolutely GIANT! Everything you need is super cheap and awesome…read moreand love it so much and the staff are so nice and kind and friendly and always so helpful and fun and absolutely loving and I appreciate them so much and seriously come here shop and this is place is 100% better then Walmart and Publix and etc and especially if you are new couple or family or roomates and college students and amazing place to go and get anything or everything and fun relaxing place and absolutely fun and love the positive vibes and energy and plus you have lots of coupons to use and you get ur own card and and the store is clean and organized and sanitary and they always clean clean and restock everything and and the staff are always kind friendly sweet and you always feel welcomed and happy and lovely and wonderful excellent place come here and it is worth it. I am in heaven and fun and peaceful and it is very easy to find the items you need plus fun and awesome. Thank you for all ur hard work and devotion to the community and others you deserve award! Happy Memorial day everyone! From Lauren

Terrible customer service. While trying on several dresses, not one salesperson came to check on…read moreme to see how I was doing or needed anything. For a fairly expensive shop, they need salespeople who can take the time to work with customers. Worst sales experience in all of Colonial Williamsburg.

From the owner: The ultimate in women's clothing, shoes and accessories. Stop by to experience boutique shopping as…read moreit is meant to be - fun and personal!

It's so nice to have a Chico's in Merchant Square. While the footprint of this store isn't wide,…read moreit's very long. It just keeps going. They even have a back door to the rear parking lot. The staff are excited to help you find what you are seeking -- even if you're just browsing. The selection is quite good from the variety to sizes, with new items and a large sale section in the back. I love the sale section, and if I can wait for an item to go on sale, I may find it on the sale rack. If it's really popular, I'll buy it on the regular sale. Parking is available behind the store in a short-stay lot, on the street (though very limited), and in the lot of Frances Street, which offers 2 hours of free parking.

Usually browse while here with my mother-in-law for lunch…read more Chico's is the more mature version of White House Black Market so, usually I find a few items inside that I like but, tends to be a bit more demure for my taste. Still, great quality and some very nice fashion pieces inside. Fun to shop in here and see what is in style and browse the patterns and accessories.

It is a small lily store but great selection. The sale was a good part too. The manager and owner…read moreare very nice I talked with them on the phone since they were at their other store three sisters. They were able to fix my points and help me out. I will be going back next time I am visiting Williamsburg. Just to mention it is a new store and new owner then last time I was here.