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    Maido

    4.3 (52 reviews)
    Open • 11:00 am - 8:00 pm

    Services - Maido

    Gift shops

    Cards and stationery

    Maido Photos

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    Recommended Reviews - Maido

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    Reviews With Photos

    Wendy H.

    The store is clean and well stocked. They have a great selection of everything. The prices are very reasonable. The staff are very nice and friendly. We always stop by on all our trips to Mitsuwa to check on random sales or new blind boxes :)

    Notebook
    Brian W.

    Mai Do is a specialty store inside the Costa Mesa Mitsuwa. This cute little store has so many fun things!! I love just coming here and seeing all of the goodies. The prices are pretty fair, with specialty items from Japan literally all over the store. There is so much to look at! I recently came to get a new journal, and I was thoroughly surprised by the selection. The service is super nice, as they always help out and package everything nicely. Overall, Mai Do is a great option for cute and fun Japanese things!

    Pens, pencils, notebooks, pencil cases
    Wendy L.

    I am a kid in a candy store whenever I visit Mai Do in Costa Mesa!! It's like JetPens IRL... iykyk. As a pen aficionado, this cozy little shop inside the Mitsuwa Marketplace feeds my addiction for the best pens (IMO) and checkmarks many of my favorite things: * A plethora of pens, pencils, and cases * A variety of colorful stationery, stickers, cards, notepads * Cute plushies * Made in Japan The lady who works here is so sweet too. While I've only purchased pens, a pen case, and stickers here, I've found that the quality is superior compared to similar products. Thus, I've found the value of their items to be excellent! Overall, if you like quality pens like I do, you'll enjoy the products they have at MaiDo.

    Bridget M.

    This is such a cute shop and perfect for those looking to buy gifts based off of anime and Japanese pop culture. The store is small but full of many items. The pricing is a little high but they're imported goods from Japan. The employees are nice and will help you with any questions you have. It's neat because this store is inside Mitsuwa! So there are many other things to go check out.

    jellycat frog
    Vi H.

    best selection of stationary and plushies! So many miffy, jellycat, and more! A pit pricy but worth it since a lot of stuff is imported I believe. I've gotten my favorite jellycats from here!

    Storefront
    Nadine C.

    Shopping in Costa Mesa, California... My friends said that we're going to Mitsuwa Marketplace... with the free parking! Okay... I'm just a passenger... I'll go anywhere you recommend... They brought me to this crowded, cozy shop called Maido... there were so many items from Japan like Sanrio merchandise. I also saw Miffy (the white bunny) notebooks and pouches. (Note to self: We do have a Miffy store in Waikiki... I should check if these items are there.) The plushies were so cute... And the stationary... And the ceramic bowls... And the keychains... And useful pens!!! I keep telling myself: I don't need it... I don't need it... I don't need it... Uhg... kawaii stuff... just looking at them makes me happy! We'll be back!

    Large selection of travelers notebooks
    Adriana O.

    After the Mitsuwa recently got remodeled, I really missed the stores that were inside the mitsuwa marketplace. So after doing some shopping at mitsuwa, I wondered around until I stumbled across the Mai Do! The Mai Do is such an awesome place for notebooks, journals, pens, notebook/journaling accessories and cards! It is a must go to place for anyone who loves stationery. The store itself isn't that big at all, but the amount of wonderful merchandise they have in this store is beyond amazing. They have like half a wall of notebooks that are compatible with the travelers notebooks and another 1/4 of their wall has a whole bunch of different kinds of pens and pencils to pick from. I wasn't able to spend as much time as i wanted to in the store, so I will have to come back to make a purchase. I was so distracted by all the notebooks in the store, and I couldn't decide which ones to buy, so I didn't get any that day. Now that I have a good idea of what their inventory is like, I shouldn't have a hard time returning and making a purchase here. I'm so happy this little notebooks/stationary shop Is here inside of mitsuwa! I can't wait to come back, walk around some more, and buy myself a planner for next year!

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    8 months ago

    Lots of cute stationary and plushies, but the items are all overpriced in my opinion.

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    10 months ago

    Great place to buy Japanese stationary. Friendly service. Good location plus lots of good Japanese foods.

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    4 years ago

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    4 years ago

    Cute stuff but definitely over priced :( i understand that sum business need to up charge for profit but prices here are kinda unreasonable.

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    Page 1 of 2

    Ask the Community - Maido

    I remember seeing a sign that they were going to stop having points with 5 star, but I do not recall the final date to use points and whatnot. Does anyone know?

    Do they sell Hobonichi planner, cousin, covers, etc?

    I have seen other planners but never Hobonichis at this place. I think I asked a long time ago and they said no. Best bet is jetpens.com

    This place seems to be a hidden goldmine for Stationary enthusiasts. Why is no phone number posted or hours of operation?... :-(

    According to Google their number is 714 - 662 - 2319. That doesn't work, I would call the Mitsuwa Marketplace direct line. From the past few times I've been there, I've seen their hours as 11am to 8pm.

    Anyone know their hours on Thursdays/Fridays?

    Their hours are 11am to 8PM every day

    View All 8 Questions

    Review Highlights - Maido

    “The Mai Do is such an awesome place for notebooks, journals, pens, notebook/journaling accessories and cards!”

    Mentioned in 8 reviews

    Read more highlights

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    Such a cute little toy boutique! I stopped by last week and ended up getting the cutest sloth and…read morecat stuffed animal for my boyfriend, they're seriously adorable! The two girls who helped me were the sweetest, most lovely, and helpful. They made the whole experience even more enjoyable and were so kind and welcoming. You can really tell they care about their customers. Such a charming little shop with the sweetest vibes. I'll definitely be coming back!

    We went into the store jelly hunting with our 3 little kids upon searching it up this morning in…read morehopes of a fun experience. At first all was good, when we entered there was a couple other kids looking around so we allowed our kids to take a look around as well. My older daughter was having trouble deciding so my three year old son kept tossing around a dog he had decided on. While doing that he dropped it a few times on the floor, where a worker brought that to my attention, understandable, so I placed it in my basket. Finally we had all decided on a jelly cat and my son changed his option to another one I took a look at the dog and he was still in great condition so I put it back. When we were about to pay the cashier bluntly expressed if we would purchasing the dog since my son a dropped it. It wasn't the situation that frustrated me and it was the way I was approached about it. You know what I bought them all because I didn't want to ruin my children's experience that I had hoped would be different. She then tried to be nice about the situation but honestly my husband and me felt uncomfortable. We witnessed another child tossing and licking other stuff animals and left without buying anything, yet here we were buying 3 jelly cats and then almost forced to buy a fourth getting rude customer service. Definitely will not be shopping here ever again. I think specifically her name was Alysa who was the one out of the three who made us extremely uncomfortable. One of the worst customer experience I had in my life

    M.Lovewell - Robert Mahar teaching a  Map Embroidery class

    M.Lovewell

    (94 reviews)

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    M.Lovewell is an independent stationery store located in Downtown Santa Ana near 4th Street Market…read moreand the shop hosts various creative workshops. This flagship brick-and-mortar location first opened in 2016 and M.Lovewell used to have a mini location inside Contra Coffee + Tea in Old Towne Orange (now closed). At the end of each July, the store offers Anniversary Weekend sales with an additional 20% off most items. [Parking]: There is a parking structure across the street for 4th Street Market. I had no issue finding free street parking in this part of town on Sunday afternoon. [Selection]: There was a tote-making station for a $25 DIY tote (choose a tote color and one patch, tell the staff where you want it, and the staff will iron it on for you) and Build a Washi Tin for $44 (limited-edition 10-year washi tin and choose eight washi tapes to fit inside the tin). I was quite impressed with the cute stationery selection including planners, pens (Tombow ABT PRO Alcohol Markers + Zebra's MILDLINER) from brands like Sarasa, Penco, Zebra, Mono, and Uni-ball, writing paper (MD Paper), cases and pouches from The Superior Labor, greeting cards, stickers, stamps, watercolor boards, Toyo toolboxes, etc. They even offer really fancy pens from brands like OHTO as well as $200+ fountain pens and inks for fountain pens. They have tester pens for customers to try out. On their website, customers can preorder The Hobonichi Techo for new releases for the upcoming year. [Conclusion]: Overall this shop focuses more on Japanese stationery brands (they do not sell MUJI here) and personally this is one of the best pure stationery shops in Orange County. I like this store much better than places like Shorthand, Baum-kuchen, or The Social Type in Los Angeles.

    CUTE INDEPENDENT SHOP (4 stats)…read more There isn't much happening in downtown Santa Ana but there are a few hidden gems. Did I overhear that this place has been open for ~10 years?! I stumbled upon this shop while walking around the small downtown and as I walked more east I questioned should I turn around? Right when I was able to this store popped in view and I had to go in! What a cute shop if you are into stationary and pens and etc. I love supporting small independent businesses so I was determined to leave with something. There were a collective of independent products from different companies/artists that sell their items here. I didn't expect to leave spending $70.05 on 5 tiny items. WAX SEAL ($20) - by Made of Honour. There weee a handful of styles available. Very nice packaging. SEALING WAX BEADS 100pc ($9) - by Fiona Ariva. Variety of stunning colors. WAX SEAL HANDLE ($9) - by Fiona Ariva. I believe this is the standard size that fits other brands. BOAT PEN CASE ($13) - by Luddite. I been looking for a small compact pen case for my very few ones that i own and this was what I was looking for. ANTERIQUE BALLPOINT PEN ($13) - I love this mini pen and how it writes. The store DOES sell anterique refills BUT not the mini anterique refills that is needed for this pen. You can order the refills online on Amazon. So here's what gets me about shopping here. - California State Tax (0.5%) - Orange County Tax (0.25%) - Santa Ana City Tax (15%) - Orange County District Tax SP (0:5%) - Orange County Tax SL (1%) ^^ Added an additional $5.95 to the initial subtotal. That's alot in my opinion! Cool store, with a checkout. Until the next review....

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    I purchased an expensive Nambe salad bowl with wooden and silver tongs. The sales associate was…read morewonderful and wrapped it in bubble wrap since I was taking it to SF. I held the gift at my seat on the plane. When we opened it at my son's house the tongs were chipped. I immediately called the store and they said they would call manufacturer . They never called me Back. I had to call again and they said they would call back. Never did. Bottom line I should have gone to Bloomingdale's. Despite the cordial nature of the owner and his partner they didn't offer any compensation nor did they even have the courtesy to get back in touch with me. Brandon finally called once he read my two negative reviews. Almost two weeks to the day when I called him. Again, the item was defective and no recourse was offered to me. His response consisted of blaming me for carelessness in transit. Absolutely nothing true.

    What a delightful little shop!!!! How cute!!! Phenomenal customer service! Shoutout to Val! She was…read moredarling! In this unique store, they have candles, room sprays, diffusers, home decor, handbags, slippers, an array of jewelry that is very exclusive, and other accessories and gifts. Although, this store is pricey, it's Newport Beach what else!?!? Need a very nice quick gift to give, this place is your go-to! Lovely selection, and insanely clean and well organized shop! Parking can be difficult! Go just before opening hours. Highly recommended! You bet, I'm coming back!!! Thanks so much! LOVED!!!!!

    Maido - giftshops - Updated September 2026

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