Where do I start? This is one of my favorite bookstores (and not just because it is the one closest…read moreto where I live.) Amazing staff, amazing selection of books, gifts, trinkets, stationery (I love writing cards and come here for birthday, anniversary, Valentine's Day, and Christmas cards--also just-because cards!), and also board games. It feels like home. It's cozy, warm, intimate, and what a small indie bookstore should be. They update their selection pretty often and are just wonderful people.

This bookstore is one of the best in the city. It boasts a great selection of books in most genres,…read moreas well as a generous gift selection. It's become my go-to place to buy cards for weddings, new babies, promotions, etc. They have a robust section of LGBTQ+ wedding cards, which is hard to find - and great to see here! They also have really cute custom canvas totes, as you might expect, highlighting our fantastic city.

WOW such a great store with so much inventory. I found everything I needed and the paint selection…read morealone was SO HUGE. I even found embroidery stuff which was unexpected!! But the BEST part was the staff named Ben. He was SO SO helpful and had a refreshing and warm sense of humor that really made my day. Ben was also highly knowledgeable about the products they sold and you could tell he was an artist and had actually USED these products himself. He even showed me some creative workarounds and alternatives for the titanium white paint I was trying to figure out if I wanted. thanks Ben! you made this art shopping trip so great just by being you!

All ready for a new art project. My favorite place to go. Ben was so helpful and getting me the…read morebest item to use. The art work on the walls are so inspiring. I think I can find everything under the sun there with so mush selection and at a great value too.

Cute new little store on the end of Union! They have sweatshirts and baby onesies in bright,…read moresaturated, primary colors with cute little embroidery like strawberries and blueberries. The material isn't super soft but you can tell it's high-quality material that will last. They also have accessories like jewelry and other little home knickknacks. The person working there did not really offer any help when I was there but check it out if you're in the area.

From the owner: Sustainably made kids’ clothing, upcycled denim, and curated toys and home goods for your family.read more

Definitely a "hole in the wall" store located in an unassuming alleyway in SF Chinatown. Store…read morehours appear accurate and the owner Tony opened the door right at 1:00 PM. The store is cramped and ceilings are low, so be mindful of any big purses or backpacks - you wouldn't want to knock over any of the delicate figurines. The place sells mostly Gundams. Not as many Real Grade (RG) gundams available, but still a great place to check out. Prices are marked on a majority of the products which I appreciate, though I still did find some items that didn't have a price tag stuck on it. Overall a cool place to check out if you're just browsing and seeing if anything catches your eye, but not if you're hoping to find something super specific (you might be able to call ahead of time to check inventory but I haven't tried this)

The service was good and nice. The selection was wonderful, there were so many model kits!…read moreThe value was not bad but some of the Gunplas were a little expensive.

Great selection of items. Staff were super nice and very engaging with our elementary school-aged…read morekids. They made the sale not by being pushy, but by literally selling the concept of magic -- they did the trick, showed my kid how it worked technically, did it again, and then talked through what was important to do from the showmanship perspective. Definitely a great little place!

Took my 8 year old here to get him two small and easy magic kits to start with. He picked the foam…read moreballs and biting coin. Went to the counter and the guy did the spirit lights trick and said it's a lot easier for kids to do than the coin one. We said ok, and put the coin trick back (light trick was more money but we wanted to make sure we got a trick that my son could do so didn't care about the price). Opened up the kit when we got home from our vacation and it is unusable for kids his age and size. The finger attachment is about twice as wide as his finger so can't hide it behind your finger as shown in instructions. Pushing the button requires the attachment to be at the very end of his finger to get enough force to turn it on. The elastic band is too big to keep it in place. Complete waste of forty dollars and really bummed him out since we were talked out of the trick he wanted (and that is listed as an easy trick on their website). Very disappointing. Talking a kid out of what they want to get them to buy something more expensive than is unusable is terrible.

Great little store!! Love puzzles. But the best was the clerk!! He was so knowledgeable and…read morehelpful! And GREAT pins!! Highly recommend!!

Picked up a few puzzles and gifts from here this past weekend. Loved the presentation and variety,…read moreand how the difficulty level of each puzzle was clearly noted (1 meaning easy). Lots of different puzzles were even available to try in-store. While shopping, I was especially captivated by the beautiful mechanical music boxes with unique designs including musical instruments and a carousel. Staff was great, even helped me check one of the puzzles I purchased, before leaving, to make sure it actually worked (also, saved me from having to try to figure it out before gifting the item). Things are on the pricier side here, but I'm still a fan.

If you love fairies, you must come here! They have many wonderful gifts for fairy lovers. I…read moreenjoyed looking at the beautiful artwork of some and picked up a cool fairy calendar for my friend. A fairy collector's dream store.

Fairyland is one of those stores I can sit in and covet all day. Everything is so charming and…read moreunique. I haven't been in here since my trip to northern California a fews year ago but my memory of this little boutique at Fisherman's Wharf is still pretty vivid. How can I forget it? Whoever decorated this shop did a lovely job and paid a great deal of attention to detail. It's very whimsical and seems almost forest-like. The shop is full of art books, trinkets, figurines, collectibles, , and more. If you're looking for a gift for a fantasy lover, this is the place to shop. It's one of those really niche shops like the Sword in the Stone boutique at the Glendale Galleria. The shop lady was also very kind in letting me take as many pictures as I wanted. I'd come back to Pier 39 just to revisit this shop!

My girlfriend and I had such a wonderful experience at this Build-A-Bear thanks to Danny! From the…read moremoment we walked in, they were so warm and welcoming, instantly making us feel comfortable and excited. They had the perfect mix of friendliness and humor -- keeping us laughing while also being super helpful and patient showing us all of the quirky and fun features of the bears. They took the time to explain each step, pricing, and how we can add those special little touches that made it feel truly magical. Even thought we didn't get anything, It's clear they love what they do and genuinely care about making every guest's visit memorable. Thank you Danny for making our visit so fun. We'll definitely be back for Pochacco because of you!

Located to the left of the carousel, I knew this would be a great shop to cement a memory. This is…read moremy daughter's first time visiting Pier 39. Turning it into a day of firsts, including ferry ride, Humphrey Slocombe, seeing sea lions, walking the pier and riding the carousel (3 times), I always have her leave with a "memory" of her first experience. Walking into Build A Bear, this location is not as spacious as others but does offer a variety of selections. The stuffies included Hello Kitty and Halloween options along with various animals including bears. The clothing was more focused on "fairytale" selections and dresses, but there are other choices with limited options. The staff were not very helpful. The young female acted as I was inconveniencing her when asking for assistance. I could not figure out how to add the sound selected to an electronic heart. The stuffing station was cool. My daughter was directed to "power" the stuffing machine with her foot. She enjoyed that part. The young man at the station was friendly and patient with my daughter. My lil one picked out her accessories to style and decorate her kitty with. Following, we created a birth certificate and off we went to pay. At the pay station, with my daughter's creation in her hand, the cashier processed to carry on a conversation with one of her co-workers. I interrupted her and asked if she was paid to gossip or assist customers? She stopped and begin checking us out. I'm fine with conversation as long as I'm not waiting for you to finish while our transaction has not even begun. For $63 even, my daughter left with a punk rock kitty with flaming pink hair with a Minion voice heart in the foot, a rainbow dress and a microphone on her hand. The previously free box to carry out now comes with a charge, but it wasn't needed as my daughter wanted to carry her new friend. For the experience, I believe it was worth it otherwise it is an overpriced toy store lacking customer service and options - not worth its value. I personally would not recommend this location to visit; however, if you are in the area and it's a memory to create then go for it.

Great customer service and surprisingly good prices for SF. The guy working the counter really know…read morehis stuff too - highly recommend visiting if you are looking for a new knife or two!

The service was absolutely amazing! The selection was very good they had a section of D.C and…read moreMarvel knives which I thought was very cool. I purchased a Joker knife, a pen knife, and a trainer knife. The guy let me practice with each one which I appreciated. Also the prices were very good for the quality of the knives so overall good value! I recommend this is a store you must visit in pier 39!