Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui

Love my traditional Tahitian pearl bangle! It's sooo me!!! Came with very fast shipping, and I…read morecouldn't be more excited it's from the islands my ancestral homeland. I'll def be collecting more pieces in the future!! Mohalo! Tina

Fun stores with clothing, jewelry, food, trinkets, toys, accessories that are made locally. Mostly…read morestuff for women but they do have a men's and kid's section.

What an amazing gift shop In the middle of Paia town Square. Was door to door shopping one night…read moreand came across little President Donnie's beach chair. Forget Martha's Vineyard cause the beaches of Maui is where LD is hanging. Now beyond the gift beach chair for Little Donnie they had some amazing trinkets worthy purchasing. Personally I don't think you'd be disappointed by stopping in for a purchase I know I didn't and I'll be back.

Such a cute place to shop in Paia! My group of tourists found lots to buy in this little shop. I…read morewas having a hard time figuring out what to buy as a souvenir for a male and I found it in this shop. Several hand crafted items and unique items. They even have an area for pet souvenirs. Lots of Maui photographs on the wall for purchase too. Great gift shop that's not "touristy".

In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

I read some of the disparaging reviews, but my experience here was great. It's a cool store that…read morehas been here for nineteen years, and worth a visit. If you don't have fun shopping here, you need to check yourself for a pulse. We had lots of laughs looking at their line of "dirty" socks, oven mitts, and tea towels, but I can't post pics of most of them here. My wife found a great pair of tie-dyed workout leggings for $26, amongst other gifts and novelties that we picked up. The owner and the ladies that work here were all very friendly and nice to us. He has an extensive collection of autographed photos of celebrities that adorn the walls. I enjoyed talking to him about them. Willie Nelson is one of his best friends, and has even written a song about this place, which they played for me on request.

The owner is rude!! Do not consider shopping there. He is stressed out and knows nothing about…read morecustomer service.

This boutique is so adorable and full of unique and one of a kind handmade jewelry and purses. I…read morecouldn't help myself, purchased an amazing ammonite handbag. The leather is buttery soft and truly a special and unique treasured find.

I really can't say enough good things about this cute little Paia boutique. Not only is Shayna (the…read moreowner) an absolutely lovely person (whose enthusiasm for what she does is enough to keep you coming back for more), she also has a unique taste that seamlessly reaches across generations and styles. Unbelievably soft and eco friendly fabrics, with looks the somehow manage to flow effortlessly from loungewear to formal attire depending on accessories. Her hand curated collection of jewelry will have you questioning just how many necklaces you can fit in your carry-on. Every item in her store is high quality, without being inaccessible, and she's got a personal relationship with every artist she sources from. And if that's not enough to convince you, the customer service is also top notch. I purchased a one of a kind necklace (that I absolutely adored) and returned to the mainland a few days later only to notice it had a minor manufacturing flaw I had not caught earlier. I reached out to Shayna and within one day, she had contacted the manufacturer, found the most similar necklace they had, and offered to swap them for me. If you are looking for a truly sweet shopping experience during your visit to Maui, please stop in to Sassabella. Trust me, you'll be glad you did.

I loved all the cute shell finds in the store. I had to buy a few to bring back home to remind me…read moreof our trip to Maui!

Sweetest shop in town. I pop in every chance I get. Lovely owner and incredible curation from high…read morequality brands and fabrics, especially your kanthas!

The Best Surf Shop On Maui! Stylish and Comfortable Clothing…read more, Best Surfboards in the world, Friendly and Knowledgable staff ! Good prices and unique products you won't find anywhere else on Maui. Majority of my wardrobe and Surfboards come from here !

Great selection of comfortable, surf inspired clothing and more. Friendly staff. Easy parking right…read morebehind the store (access from Hana Hwy).

These people are angels. My son left his favorite stuffed animal at their store the night we were…read moreflying home. He was heartbroken. I tracked it down to this store and the lady was nice enough to go out of her way and mail it back to me. My son was estatic to get it back. Thank you for your kindness In regards to the store, it's one of the chicest in Paia and sells cute one teaspoon shorts, shirts, rompers and tunics. Nice jewelry and baby section as well. Very good selection - can't go wrong with anything here! Will definitely visit again next time we are back

Discovered a fine Italian handbag maker brand called Campomaggi Teodorano-Italia, fine, hand made…read moreleathergoods from Italy. Exquisite attention to detail and workmanship and color that pops. With time and wear, the leather refines and softens and the explanatory tag states, "...these fashion accessories are always produced with high quality and materials. The "aged" look and the nonconformity to standards are the results of innovative and handcrafting processes." Also available on store are clothing, make-up, shoes, and accessories! Woo hoo!