Staff was very accommodating and professional. We were greeted at the entrance and directed to the person who could best fit my needs. A jewelry selection was shown and I was able to make a decision. Carol was wonderful in everything. She was sensitive to my needs and took her time in assisting me. Thank you! read more

ZERO stars if that was an option!!!! Avoid at ALL costs, nothing But Low ball short fall momentum. Nightmare ONE hour wait to be seen for assessment, walk in, for diamond jewelry. I realize they might encourage appointments, but one buyer is not enough in today's market standards and climate that is rapidly shifting. There is a strong demand to sell yet I felt very discouraged by the aftermath. The older man is waiting on 2 females, after 25 minutes acknowledging me that I was sitting, approaches me, looks at the diamond ring, instead of giving it back to me, he places it on the Center table and runs back and says 10 more minutes. Above and beyond that it ended up being an excessive 40 minute wait again. By the time the ring was examined, he was going with an offer, but started testing and trying to then reduce the profit margin when I asked if he wanted me to remove the diamond from the setting to identify the exact size. Older man, old school approach, VISIBLE scratches on his hand, obviously not the most professional vibe Due diligence I would say fair, Could be better in my opinion. For such an established company that thrives on reputation, you must do more to ***commit to client satisfaction*** ℹ unfortunately will avoid and bypass at all costs. I don't feel confident that with staffing and the aftermath that my visit was satisfactory. read more

Wonderful service. The experience is always pleasant and friendly. Great selection of watches and jewelry and my wife and I are fans. John Marcello is an outstanding SA and incredibly knowledgeable. read more

I visited the showroom today looking for a new watch. Could not recommend meeting with John more. He clearly knows watches, particularly Rolex. More importantly he is passionate about the brand, and an avid collector. He took the time to explain each watch that we looked at, had lots of interesting facts, and was super patient. read more

Stopped at Long's and chatted with Michael Belloli. He is very professional and knowledgeable, as we discussed many watches he helped me find and order the correct part for my watch bracelet, and put in an order for a new watch! Awesome showroom, great experience, highly recommend. read more

Absolutely excellent, beautiful new building and expansive collections of watches, and jewelery. I brought my 8 year old daughter with me packed with a tablet and coloring for her, thinking she would be extremely bored. Yet, the staff kept her engaged, well fed, and interested throughout my hours of window shopping. I would like to highlight that everyone was incredible, but Mike Belloli allowed me to talk watches for 2 hours straight and walked with me from case to case. Additionally, Ryan was open to show me any watch despite my extended stay. Thank you Longs. read more

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Absolutely loved my engagement ring my fiancé got for me!! Unfortunately, I lost the ring and my fiancé didn't get it even know about getting insurance on it :/ I was looking forward to get an upgrade here in the future but now I have nothing to upgrade... we can now only afford a lab diamond now to replace my original ring. Long story short- please make sure to insure with a third party since Longs doesn't offer it!!! read more

I brought my Rolex watch to be serviced on feb 4 th 2025 and I was told it could take up to 8 to 10 weeks to be serviced, the watch was completed in 3 weeks, I was told the price should be between $800 and $1,100 and could be more depending on what they find, the price ended up being just a little over $1,000 I dealt with Mike and John and they were excellent! They were very PROFESSIONAL, COMICAL, and KNOWLEDGEABLE , and my experience with them couldn't have been any better! I very highly recommend LONGS JEWELERS! read more

I had an appointment with Peter which was made a week in advance. I invited my girlfriends to come and we scheduled our day around this appointment. We showed up and Peter said my appointment did not exist and he took no responsibility, even though I had an email trail as evidence. He asked me to reschedule but I will NOT be returning. We ended up going to Jared's with AMAZING customer service! read more

Stopped in to Long's and chatted with Michael Belloli. He is very professional and knowledgeable as we discussed many watches. The entire team was very friendly and inviting when I walked in the door. I talked with Mike about several watches that I am looking for and he took the time to listen and make recommendations. I was very pleased with my visit and I hope to be a long time customer with Long's. I would recommend Long's if you are looking for that special timepiece or jewelry. After 10 months I was able to acquire the timepiece of my choice. I'm so glad I purchased from Long's and will definitely be a repeat customer. 5 stars all around and very pleased to have shopped here. If your in the market for that special timepiece or jewelry stop in to see Michael. He will take care of you. Shout out to John for the awesome watch talk and making me also feel welcomed. read more

Long's Jewelers - Watches Near Me - Braintree, Massachusetts

I've purchased several watches from Mike Belloli at Long's, both here and at the former Natick location. He is a Rolex expert and great guy to work with. Never pushy, really friendly, and professional. Thanks again, Mike! read more

I'll start by saying the jewelry was beautiful. The staff I felt were rude and condescending. It appeared more that we were bothering them and they had little interest in helping us. They didn't ask us a single question, they didn't ask our names or even bother to introduce themselves. We had even made an appointment and we were looking for a wedding band for my fiancé. I would have been interested in other items such as a band for myself but I wasn't even acknowledged as standing there. I would not give this place a dime of my hard earned money. The nicest person was the security guard that opened the door for us. I made a yelp account just to leave this review. read more

I spoke with Mike in Braintree about a very hard piece of jewelry to find for a 15th anniversary present. I needed it on time or it's a Christmas present. Well they came through! Awesome experience. read more

Theres nothing else to say about the customer service besides impeccable. As someone who is extremely knowledgeable in timepieces, Geoffrey was very helpful in guiding me through their selection. He & Linda showed me pieces that I normally would never look at - but then grew to love. All of the staff are very friendly and approachable; always very comfortable to drop in for a chat or to just say hi. I have purchased multiple pieces here and can't even put into words how much I would recommend this store. Will be back soon! read more

Long's Jewelers - Rolex Submariner - Watches Near Me - Braintree, Massachusetts

I have recently been on the hunt for my next big watch purchase and Long's is a place like no other. Geoff has been absolutely amazing in taking me through the process, he's very knowledgeable and I look forward to continuing to work with him. Over the years, I have purchased my Breitling and Tag Heuer here, engagement and wedding rings, and other gifts amongst the family, and this is the only place that has treated me like family and is very honest and trustworthy. I would highly recommend working with Geoff and the rest of the Long's crew! Best, Kamil read more

I cannot say enough good things about Long's Jewelers, particularly Mike Belloli. I visited a few weeks back and inquired about a particular piece of jewelry. Not only was Mike able to source it, with the assistance of a colleague (who I greatly appreciate as well!). He was able to do it in time for my wedding. I have visited the store regularly for various jewelry items over the years, and I am greeted with respect, courteous and knowledgeable service every visit by all of the employees who work at this location. I greatly appreciate Mike's service and the assistance of his assistant John Marcello ( - his reviews on Yelp speak for themself)! I will continue to visit here regularly for my jewelry needs. In sincerity, thanks for making my wedding even more special for me and for the exceptional customer service. read more

I had an excellent experience working with John Marcello and David Espinosa yesterday afternoon at Long's Jewelers in Braintree. I had been working with John on the acquisition of a new Rolex watch, and made the trip in to the store yesterday to complete the purchase. When arriving at the store, I was greeted by David who brought me over to see John. John and David worked with me through the entire purchase process, going over warranty information and included box/manuals/papers, how to use the watch's complications and bracelet quick-adjustments, explaining how to make bracelet micro-adjustments on my own in the future, and they also did a great job with re-sizing the watch's bracelet for me. John also provided me with an appraisal document for my insurance company at no extra cost. After completing the purchase, John took the time to talk with me about availability of another specific watch that I have my eye on for the future, as well as answer some of my questions about other watch brands in the store, and our thoughts on upcoming new releases. Also of note, all employees and other customers were all wearing masks appropriately and practicing safe social distancing protocols. I definitely felt safe while I was in the store. This was one of the best watch purchasing experiences I've had, and I will not hesitate to work with John, David, and Long's again in the future. read more

Long's Jewelers - Watches Near Me - Braintree, Massachusetts

Just an all around great experience from initial contact to picking up my dream watch. Last wk, I reached out online to simply ask when the Long's Jewelers in Braintree would be opening now that restrictions related to Covid 19 were starting to be lifted. I explained that I was hoping to get a watch to celebrate a special anniversary. I mentioned I had spoken to John Marcello back in March right before the statewide shutdown. Within 24 hrs, John reached out to me directly. What impressed me the most was his focus on learning about me and what it was I was looking to celebrate. He was then able to help find me he perfect watch to match my lifestyle as well as to mark a significant milestone. John kept in touch with me throughout the process and had an appointment set up for me this past wkend when the store opened. On pick up day, I was met by a sales associate at the front who offered me hand sanitizer and a mask in case I forgot mine. The post Covid 19 shutdown protocols were top notch. John was already waiting for me and had my watch ready and allowed me the opportunity to be the first person to unbox the watch. I have to admit it was pretty cool being the first hands to touch it direct from the factory. I would be remiss to not also compliment Roz Barry for the friendly and professional help she provided to take care of the financial transaction and appraisal while John was sizing my watch. I could not be happier with my experience and new watch and would recommend John Marcello and Long's Jewelers without reservations. Thanks again John Marcello and Roz Barry. read more

I purchased both my fiancé's engagement ring and our wedding rings from Long's in Braintree. Laurie and Sue went above and beyond to make sure all our questions were answered and never rushed us when trying on endless ring options. Sue's knowledge of the products was extremely impressive and she even took the time to check my fiancé's engagement ring to ensure the wedding band diamonds and size matched perfectly. Also Sue noticed the engagement ring was not quite the right size and got it resized, cleaned, and reconditioned! Our 5-star experience ended with Laurie's exceptional customer service. Laurie ensured that all financing options were explained and even offered special accommodations for delivering the resized engagement ring and wedding bands when they were ready. Laurie truly went above and beyond. I highly recommend Long's Jewelers in Braintree. Ask for Laurie and Sue, they will guide you with their outstanding expertise and exceptional customer service. I have returned for the second time and have decided this Long's location will be my Jeweler for years to come! P.S.- My visit was during the Covid-19 pandemic and as someone who takes it very seriously it was good to see Long's did as well. Hand sanitizer, plexi-glass dividers, and limitations on amount of people in the store ensured everyone involved felt save. Also all employees and security were wearing face coverings. Truly a 5-star experience! read more

Long s Jeweler s is the premier jewelry company in the Boston and surrounding areas. Their esquisite lines of designer jewelry is the best by far in New England. The employees , the customer services and follow up is second to none. If you need a special gift it s a brand new store in the Barnes and Noble former location. it s grand yet warm and welcoming. The reason I know all this is because I managed the store for 22 years. I would have stayed another decade but i needed six discs removed from my back. I ve made lifetime friendships from former customers. Go in, you can feel warm and welcomed because they want to make you feel special. It is because each of you they can continue to grow to the powerhouse they are. The reason I know all this is because I loved my job. Sincerely Maura McCarthy read more

Can't say enough good things for these guys - over the years, and everyone that i've worked with. Consistently great service and support - Roz, Mike, John, Jeff, etc. - highly recommend, and look forward to the new spot soon. read more

I am so lucky to have my friend introduced me to John, he is very professional and kind, always gives the best recommendations! Got my first watch from him and will continue buying from him. best SA ever! read more

Bought an engagement ring here for $715 (Estate collection -- used ring, but a very pretty piece with platinum and diamonds all around). Then, less than a year later, my engagement ended. Contacted Long's to return the ring. Explained the situation to the coldest and most unsympathetic salesperson I've ever encountered. Nope, no returns. Then I asked if they'd be willing to buy the piece back from me. Sure! They'd pay me $200 for it. Just so we're all on the same page here: they sold me a $200 ring for $715 dollars the first time around. Made $500 dollars off my engagement. Then, when my engagement didn't work out, they looked to make another $500 off my misfortune. Great set of people over at Long's! They should be proud of themselves. read more

Great service, top shelf products, and everything is reasonably priced! I bought a John Hardy chain and cross, Tag Heuer Carrera watch and a David Yurman ring and bracelet for my bride. Exceptional service, especially from Geoff St. Mark... knowledgeable and skilled when it comes to all things Rolex; I bought extra links for my Rolex Datejust II and put them in for me... fits like a charm and looks wonderful. Highest recommendation, and only place I go to! The best. read more

Long's Jewelers - Watches Near Me - Braintree, Massachusetts

I bought my fiancée's engagement ring last October with Peter. He did an amazing job in helping me decide which ring to choose. My fiancé loved it. And Peter then invited us to a Wedding Band event in Burlington to select the wedding bands, so we met with him again. And again he provided excellent service selecting the best rings that were exactly what we were looking for. -Héctor read more

Ordered a Rolex on Wednesday and was told it will be at the store the following Tuesday it's being shipped from the Boston Longs, and I'll be able to come pick it up. When we called at noon as to the pick up time of the Rolex, I was told "sorry we sold it" nothing we can do! We will call you if that sale falls through. So unprofessional. read more

I was referred to John from Long's Jewelers by a buddy of mine. My first time buying a real watch , was nothing short of a great experience. John was very helpful, answering any questions I had for him, and also finding the watch for me as well. The atmosphere was great and I will absolutely be visiting again when buying my next one. Highly recommended! read more

I can't tell you how thankful I am to have stumbled across Long's Jewelers in Braintree. The customer service was impeccable! John made me feel right at home and greeted my family and I with such warmth. He was very pleasant, knowledgeable and precise. He helped me secure my dream watch and I couldn't be happier! Being nice, pleasant and patient in this process really paid off and I truly believe exhibiting those three characteristics are key to building a successful relationship with Long's. I couldn't be happier and if I could give 10 stars I would! read more

John and the team at Long's Jewelers in Braintree were real gentlemen and just fantastic to work with. John took the time to educate me on different types of watches and various brands. He asked me how I would be using the watch and what was important to me. You can tell he is passionate and very knowledgeable about timepieces and the overall market. I never felt rushed our pressured to make a selection. If you're in the market for a watch or looking to form a relationship with someone that can assist you with future purchase, then John at Long's is your man. Thank you! read more

From beginning till I left Long's store with my new watch the whole experience was great, my sales consultant John Marcello was terrific he went over every detail of the watch with me and has contacted me several times to see if I have any questions. I can't say enough about John great job!!! read more

My experience at Longs was very satisfying. I initially purchased diamond earings for my wife in 2019 and I've upgraded 3 times since for larger ones (last upgrade purchase in May 2021). Every experience has been easy and with no pressure. Peter was the jeweler that was involved with all my purchases and he was very personable, professional, and never attempted any pressure. I recommend Longs to anyone looking to purchase jewelry. read more

Sales people are friendly, although not as well-informed as they could be. But to their credit they would admit that and either get another sales person with more knowledge or suggest that you come back. Why the low two star rating? Their security people are hostile and utterly rude! Of course, I made the mistake of asking one of them a question. Another time I stood in front of the store deciding if I had enough time to shop which must of irritated him, so he rudely asked me, "Are you coming in or not?" read more

First impression is the deepest. I stopped by around 7:38 and the gates were down with 3 customers inside. So I asked the person at the gate if they're closed and he said, "yes, at 8...is there something you need?" while looking up and down then to see if I have a ring on my finger. And I do have a ring. I'm not sure why he looked at me that way. But I answered and said, I wanted to look at wedding bands and he just stood there without opening the gate. I'm like ugh... OK? So I just walked away. Very very very bad customer service. I understand that it's about 20 minutes to closing but I could have walked away being a satisfied customer but I left with a very bad impression of this place. I'm not sure how services instead are but from reading the reviews.... They're not that great anyways so I saved myself the trouble. read more

So I've been hot on this Rolex I saw at the mall. As soon as I walked in the store yesterday 1-21-15, I received "dirty looks" I asked the guy to give me a price on this Rolex and he tried to help until this older woman yelled across the show room., I'm like wow that is not professional at all .,I don't know if she was a manager or a sales person she just started yelling they didn't even welcome me when I walked in. so eventually I left the store . So today 1-22-15 I called the store to see if I could get a price on the same watch and boy Ill tell you I don't even know how theyre still in business all I wanted was a price and now I'm writing a review so that people know how unprofessional of an experience I had. read more

Long's Jewelers - This is the watch - Watches Near Me - Braintree, Massachusetts

I love this jeweler! All the sale reps are sweet and kind. I had came in to try on a watch that I had my eyes on and did not felt that pressure to purchase at all. I came back two weeks after and made the purchase. They were as kind as the first time I went in there. read more

Long's Jewelers - Watches Near Me - Braintree, Massachusetts

I have never owned a luxury watch in my life until I set foot at Long's. They were very welcoming and made feel at ease and no pressure. The employees seem like a family and very close. Go visit sales guy John Marcello who is very knowledgeable and will answer all questions and concerns. He even helped me get limited Tom Brady tag heuer and meet the man himself plus go to VIP event @Foxboro. Talk about service! I am looking to purchase my 3rd watch from them. read more

Long's Jewelers - Watches Near Me - Braintree, Massachusetts

This is the closest authorized Rolex place near me so I visit occasionally to send my Datejust out for maintenance. While in there I always stop to admire their estate collection. Pre-loved pieces that are sometimes on sale for great prices. The staff is great and staff at the service counter are superb! read more

I want to thank John and Josh for the amazing experience. We have been to many Rolex ADs and none of them had treated us as well as they did. All other ADs we had been to were so pretentious and unwelcoming. This was our first purchase but John made us feel like it was our 20th with him! I would recommend anyone to come to Long's for their first or next Rolex! I will definitely be going back to see John for my next purchase! read more

John Marcello is the best! True professional and a watch sales person of the highest integrity. He truly cares about the customer and goes above and beyond to help customers find the perfect watch. Can't say enough about how happy I am I with his service and professionalism! Actually, the entire team at the location is amazing. Special thanks to Roz for all her help too! read more

I just got off the phone with Bob Rottenberg the CEO of Long's. He replied to my first review and asked to speak to me on the phone. So I called him expecting a businessman who would at least listen to the customer and hear his/her side of the story. Mr. Rottenberg was furious about my review and his attitude was not that of a businessman trying to resolve a business issue and a bad review from an unsatisfied customer. But that of a court room lawyer trying to defend his business by telling me that his employees did the right thing and that I was making the whole story up. I had a good brow-beating session on the phone after which I had to politely hang up. This isn't a "He said / She said" like he described it as if it were a divorce case. This is a "Unhappy customer said" case so please start by listening and learn how to avoid situations like this one. This isn't about "We've been in business for 65 years". This is about how to be in business for the NEXT 65 years. The world has changed and Braintree, MA is not an island. People can shop around and call for prices and even buy their jewelry anywhere in the world. These people just don't get it. Get off your high diamond-studded horses and take care of your customers is my advice. Long live Yelp for giving the little guy a voice read more