I've used RideYellow twice, both times from Long Beach Airport to neighboring OC.
Let's start with the positives:
+ their fleet is situated at the airport, so it's easy to hop in and go
+ the vehicles have been clean
+ they take card/mobile pay/NFC/tap via the square reader built into the headrest of the front passenger seat
Onto the negatives:
- driving style
I can't say that the drivers were good drivers on either occasion. They were marginally worse than Lyft drivers I've experienced. Both times, the drivers were going above 80 mph on the freeway. Now, I'm not blind. The drivers RideYellow employ (if they aren't contractors) are clearly immigrant, Southeast Asian, (often) ESL uncles. Coming from an immigrant family myself, I've witnessed my father be paid exploitative and illegally low wages. I really wonder how RideYellow compensates the drivers and what the working conditions are like that they feel such a need to speed and weave through traffic. That is not how a fairly compensated individual in a healthy work environment would behave.
- poor protocols
As mentioned, most of their LGB airport drivers are clearly Southeast Asian uncles with accents. There is no problem with being Southeast Asian or having an accent. There is a problem with RideYellow not instituting a standardized start to to each ride and not teaching the drivers the names of different cities in Greater LA. Both times, I've told my driver that I can provide them the address. They instead just ask me what destination city is. Both times, I've stated the name of the city in OC where I live and, the drivers didn't even know which direction on the freeway to head. I'll then name a couple of neighboring cities and both times my drivers remain confused before relenting to enter in the address I spell aloud. A little frustrating. This song and dance doesn't need to happen. Confirming the exact address with the passenger(s) before starting the vehicle should be standard protocol.
- expense
I usually take Lyfts to and from the Long Beach airport. Lyft's prices after tip are around $25-$40. Both times I've taken RideYellow, it's been almost or actually double that ($55-$70). I wish I knew what the price premium went towards because from the stressed-out way my drivers behaved, I doubt it's going back to the workers. Also, I can't help but feel that making 90% of their airport fleet minivans is a mistake. Lots of people travel alone or as a pair, so minivans can often be overkill in terms of passenger capacity and fuel economy, thus inflate the total. I usually travel solo and my home is about 20 minutes away from LGB airport in good traffic. Paying $60 (after tip) for a short ride is kinda absurd. Inside of the vehicles, RideYellow advertises that any rides arranged via their app gets 25% off, which I think explains both their prices and it brings me to the next pain point.
- shit app
Do I need to say much here? It's the 2020s. I expect a functioning app, not what the App Store rates as a 2/5 stars disappointment. The RideYellow app has the same vibes as a rando parking meter company's app that get hacked and their users' payment info stolen. I don't trust RideYellow with my credit card info until they can show me competent security procedures.
In summary:
RideYellow LB isn't as great of a local alternative to Big Rideshare as I'd like. They're not more transparent than name-brand ridehailing services, they've invested in fuel inefficient minivans for their LGB airport fleet that add to your total bill, they don't care enough about their own customers to build a functional app, and they're very likely just another business that's exploiting a mostly-immigrant workforce. read more