Wonderful clothes and wonderful service, I had to exchange the items I bought the next day because…read moreI didn't try them on, and it couldn't happen easier!

A must for anyone with taste and money, stylish clothes that ensure you look sharp. For anyone…read morevisiting Stockholm this is a place to stop by.

Paul & Friends has an excellent range of both local and international brands. Some very high end…read moreand traditional but also some more new and hip ones. The interesting mix of brands and styles is actually one if the main strengths as it has happened More than once that I have come looking for one thing and walked away with something I never even considered. Prices are reasonable, not cheap but also not expensive considering the quality. During sales periods bargains can be had. Staff are always polite and helpful and can easily make good recommendations.

Clearly, either you like the style or you don't. I am not a…read morebig fan, it is a bit too grungy / hipster for me, but that's just me. However the jeans can be very classic, and this is what I like. The quality is solid, and they have sales like 4 times a year, so either you pay 500 SEK for your pair of jeans, either you wait 1 or 2 months and you get it for 70 or 100 SEK, which is totally worth it. Staff is always willing to help you find what you are looking for, wheather a size or an item, and they all speak English (this is Sweden, but still) Tips for girls : go to the 1st floor, the jeans are unisex and you will find more than the 4 pairs they put on the ground floor as samples.

Nice selection of affordable jeans. I'm not the biggest fan of brand Cheap Monday and it seemed…read morelike they had a lot of those. They do have shirts and sweaters too, but for some reason I never find anything to my liking. However, being Finnish my sense of style is probably not the classiest, so keep that in mind and go see for yourself.

If you happen to be in Stockholm, and your daughter asks you to bring her back sone tights, this is…read morethe place to buy them!! Great selection of items, reasonable prices, very service-oriented staff!

This is the heart of SoFo, packed with chic items actually made in Sweden. It's exactly what people…read moremean by "Nordic Cool." Even with a REA sign on display (which literally stands for "realizing assets" in Sweden), the prices still feel a bit steep. I might just be comparing it to Budapest or Paris, where affordable boutiques are everywhere.Then again, this is the Nordic region. They are very strict about keeping out cheap mass-productions or low-quality goods from third-party countries. Unlike some "Made in Italy" labels that actually rely on exploited cheap labor, Sweden focuses on the real deal. I absolutely love the minimalism of Swedish chic. If you are in Stockholm, SoFo is definitely a standout spot! I would give it a 4 out of 5 stars, even though I didn't end up buying anything. Södermalm is truly the place to be if you want to avoid the usual tourist crowds. They are Swedes, so if you say "Hej Hej," the service is going to be awesome. Having been around Scandinavians ( Americans) all my life, the culture is completely familiar to me. Yes, you get a straight face instead of bubbly, cheap small talk, but there is a genuine, warm welcome underneath. Fake small talk just doesn't exist in their service industry.

From the owner: Herrkläder Konfektion…read moreHögtidskläder Prästkläder Kaftaner Ett brett utbud av storlekar Ändringsskrädderi

I ordered a pair of shoes from Calliroots over a month ago. Sadly, I never received them. When I…read moreinitially contacted customer service to inquire about the situation they essentially told me to be patient. Another week went by with no word from the company so I emailed again. This time they told me not to harass them. Are you kidding me? Isn't that what customer service support is for? I have asked to be refunded for the shoes I never received but have still not heard word from the company. I will be filing a dispute with my credit card company. Needless to say I will never order from this company again. They seem very shady.

Had a great experience here on a Saturday afternoon. Associates were so nice and helpful. Selection…read morewas excellent- some staple pieces and some unique ones as well.

Worth the trip!…read more It's a little bit out of the way from the main, central parts of Stockholm, but it's easily accessibly by subway and the Acne Archiye is worth an hour of your time. It's a small store and you won't necessarily go in and "find" what you're looking for but instead, a unique piece or two might "find" you. The store has a whole range of Acne clothes and accessories, usually from older collections. It has a totally, totally different vibe from the other Acne stores in the city and feels almost a bit like thrifting. Great organization and emphasis on color coding and I'm always impressed by the range of different textiles and fabrics they have for sale.