Paul & Friends has an excellent range of both local and international brands. Some very high end…read moreand traditional but also some more new and hip ones. The interesting mix of brands and styles is actually one if the main strengths as it has happened More than once that I have come looking for one thing and walked away with something I never even considered. Prices are reasonable, not cheap but also not expensive considering the quality. During sales periods bargains can be had. Staff are always polite and helpful and can easily make good recommendations.

If i'm not totally wrong, this is owned by two brothers and they even have a few really nice jeans…read morethat they made themselves. Great selection of jeans, shirts and some locally produced accessories with jeans brands like 3Sixteen (classics ST-120x), Indigofera, Big John, Iron Heart, LVC, Edwin and more. Personally I've done a lot of jeans shopping in Lower East of Manhattan just to find my slim 3Sixteen's. I guess the majority of the jeans spann between 1 300 - 2 500 kr, but it's well spent if you are looking for quality. There are some amazing jeans jackets that I will look into next spring. The service is impeccable. I came here last Saturday, it was rainy and not very pleasant like typical Swedish weather this time of year. The place is a little off the charts in the corner of Södermalm so the store was pretty empty. One of the brothers came up and asked if he could help us. I told him I was looking for my 3Sixteen and also wanted to try some other brands with a straight or slim fit. The guy brought us like 7 pairs that I went through until I landed the 3Sixteen's that I tried at first. He gave us some suggestions regarding the jeans and also showed us a few pictures of the final results from a year of "wear and tear". Just so that I could see how they will look a year from now. Since i'm old school jeans guy and do the 6 month wearing until I wash them for the first time (with the exception of the every now and then visit to the freezer in a plastic bag.) After this I go for the showering and hang dry my jeans. He suggested me to wear them for a month or so and then do the soaking in a bathtub or wash in the shower. And then wear them when they are still wet to get the perfect fit. There's also some cool accessories for those who like their wallets in a metal or leather chain. There's some nice thick leather bracelets as well for around 500kr which i'll get next time I'm there. Hopefully they will import the R.B.J's from Self Edge also. :)

Wonderful clothes and wonderful service, I had to exchange the items I bought the next day because…read moreI didn't try them on, and it couldn't happen easier!

A must for anyone with taste and money, stylish clothes that ensure you look sharp. For anyone…read morevisiting Stockholm this is a place to stop by.

This store offers very nice clothes for men. The service is very friendly and attentive. The price…read morerange is in the higher end, but worth it!

These guys offer top notch service. This is a must read…read more I ordered a pair of Yeezy 700 (Inertias) from them and it arrived with a damaged box. Once they were informed via social media, they proactively reached out to me and offered me either a 1. full refund or 2. 10% partial refund. This is an excellent service in my opinion. They also offered me a customized coupon code for 20% off on my next purchase through them. Highly recommended!

Customer service is non existent. They do not send the right…read moreorder and do not help you.

Swedish men's clothes brand Ljung has its main branch and store at a quieter part of the main…read moreshopping street Drottninggatan. It is a welcome addition to a street which has traditionally been packed with poor quality stores and big chains. The store is not huge but it has almost the full range of Ljung's clothes. I am a fan of their shirts and suits as well as coats. Usually fairly simple design but often with some nice details. They do both a bit more formal clothes such as suits, shirts and ties as well as nice shorts, sweaters and jeans. Here they also hold sample sales so if you are their size 48 or medium there are some bargains to be has. This store is not big but still a bit bigger than the branch at Götgatan. Service is usually very friendly and helpful, have for example always gotten extra hangers when buying shirts and suits which is always welcome. Signing up for their newsletter also gives information on their sample sales as well as their pre-access to their regular sales. All in all one of my favorite stores.

I ordered a pair of shoes from Calliroots over a month ago. Sadly, I never received them. When I…read moreinitially contacted customer service to inquire about the situation they essentially told me to be patient. Another week went by with no word from the company so I emailed again. This time they told me not to harass them. Are you kidding me? Isn't that what customer service support is for? I have asked to be refunded for the shoes I never received but have still not heard word from the company. I will be filing a dispute with my credit card company. Needless to say I will never order from this company again. They seem very shady.

My wife shopped here for two hours, because she was having so much fun trying things on, and…read morebecause the patterns on the dresses and the cut of the billowing pants themselves look like they were made for fun evenings out. She finally left with three purchases. My wife, fwi, is an expert, dedicated shopper, and this was the only store in all Stockholm that met her standards, the most important of them being something unique, something you couldn't find anywhere else. (They also play wonderful Spotify playlists and have chairs where husbands like me can sit and fiddle with their phones.)

One of my simple pleasures when traveling to Sweden is stopping by this magical place. Ewa i…read moreWalla's inspiration and interpretation of tradition inspires me and always calls me back for more! See you again in June!