My wife shopped here for two hours, because she was having so much fun trying things on, and…read morebecause the patterns on the dresses and the cut of the billowing pants themselves look like they were made for fun evenings out. She finally left with three purchases. My wife, fwi, is an expert, dedicated shopper, and this was the only store in all Stockholm that met her standards, the most important of them being something unique, something you couldn't find anywhere else. (They also play wonderful Spotify playlists and have chairs where husbands like me can sit and fiddle with their phones.)

One of my simple pleasures when traveling to Sweden is stopping by this magical place. Ewa i…read moreWalla's inspiration and interpretation of tradition inspires me and always calls me back for more! See you again in June!

Love this store. I had a day to walk around and shop before returning to Amsterdam (where I…read morecurrently live) and walked into this store. They have such great clothes including one of my favorite brands, Edith and Ella and they sell Clarks - SUPER comfy yet very cute shoes. Sara helped me and was the sweetest, most helpful salesperson...she was great! Also - they carry my favorite natural deodorant, Soapwalla, the only one that works for me!

From the owner: Kunigunda loves feminine style. A lot of our designers are Scandinavian. We carry brands like Ivana…read moreHelsinki, Samsoe Samsoe, Ida Sjöstedt, Fever design, Nanso, Nümph, Soaked in Luxury, Emmy design, Clarks.

This is the heart of SoFo, packed with chic items actually made in Sweden. It's exactly what people…read moremean by "Nordic Cool." Even with a REA sign on display (which literally stands for "realizing assets" in Sweden), the prices still feel a bit steep. I might just be comparing it to Budapest or Paris, where affordable boutiques are everywhere.Then again, this is the Nordic region. They are very strict about keeping out cheap mass-productions or low-quality goods from third-party countries. Unlike some "Made in Italy" labels that actually rely on exploited cheap labor, Sweden focuses on the real deal. I absolutely love the minimalism of Swedish chic. If you are in Stockholm, SoFo is definitely a standout spot! I would give it a 4 out of 5 stars, even though I didn't end up buying anything. Södermalm is truly the place to be if you want to avoid the usual tourist crowds. They are Swedes, so if you say "Hej Hej," the service is going to be awesome. Having been around Scandinavians ( Americans) all my life, the culture is completely familiar to me. Yes, you get a straight face instead of bubbly, cheap small talk, but there is a genuine, warm welcome underneath. Fake small talk just doesn't exist in their service industry.

If you happen to be in Stockholm, and your daughter asks you to bring her back sone tights, this is…read morethe place to buy them!! Great selection of items, reasonable prices, very service-oriented staff!

Monki is one of my favorite shopping places and offers customers fashion to a low price. The…read morequality of their clothes can be discussed but then again, you get what you pay for. The interior is unique and is supposed to look like some type of magical world which is pretty neat. Staff is really friendly and helped me a lot. Tips: In the far back of the store they have a huge section with sale items. I would recommend checking that section out - you never know what you can find for less than $10!

I like this store because they have their own point-of-view…read more Yes, they carry almost all the same brands that the other contemporary stores in Stockholm carry.. but they do it differently: They have unique items from all those great brands that you won't find else where.. The aesthetic of the store is beautiful and their own... They merchandise meticulously - they hang entire outfits together... and so well that you can picture yourself wearing it.... They have a great eye for design, style and color - and the gals are very friendly and helpful. I absolutely recommend stopping by this store if you are visiting Sodermalm

I'd like to think that I am stylish so I like Lindex. Some of the women's clothes are a bit style…read moreless, but if you look there are some cute pieces to be found with excellent prices. There always seems to be sales and offers to further entice you into the buying spirit. There is often get 3 pay for 2 offers on childrens clothes which is FAB. The staff at my Lindex (Globen) are always very helpful and pleasant. They speak excellent English and are happy to do so. I love me some Lindex :).

Not the best selection but it's the only one in the area so we got what we needed! Wish they had a…read morebetter tshirt collabs/selection but it is what it is.

Great customer service Huge store with incredible selection…read moreof products Bright, airy building Prices the same as USA

This is a great shop full of amazing handmade jewelry, woolen goods and ceramics. The proprietor is…read moreone of the artists and is very knowledgeable about all of the artists featured.

This is a delightful shop. Full of really special and unique clothing and articles. I bought a…read morevery lovely Gotland wool boa, with knit ends that can be tied. It will get raves from friends in Seattle, WA when the snow comes. They had some wonderful mittens, but not the right colors for me, and I thought I could find them elsewhere. No such luck. Hopefully they can order a pair for me and I would receive them in the fall, when these types of things are available. Lovely shop lady, Paula, helped me. Also reasonable prices, considering the location in Gamla Stan, Stockholm.