Clearly, either you like the style or you don't.
I am not a big fan, it is a bit too grungy / hipster for me, but that's just me.
However the jeans can be very classic, and this is what I like. The quality is solid, and they have sales like 4 times a year, so either you pay 500 SEK for your pair of jeans, either you wait 1 or 2 months and you get it for 70 or 100 SEK, which is totally worth it.
Staff is always willing to help you find what you are looking for, wheather a size or an item, and they all speak English (this is Sweden, but still)
Tips for girls : go to the 1st floor, the jeans are unisex and you will find more than the 4 pairs they put on the ground floor as samples. read more