I've always seen this boutique, but I actually haven't gone into it. This particular day I decided…read moreto go adventure In..... I was surprised with how many cute items they had in different textures of fabrics. They still had some winter apparel granted it's Santa Cruz so it's usually a bit foggy or colder, but they had a huge denim section!! They also had three sales racks with some pretty good items. The items on the sales racks were up to 40% off. Perhaps it's the time of the year between winter to spring, but a lot of their clothes were muted colors. I really liked their denim selection and the different style styles though. I believe there were two people working one lady was helping another customer and somebody came out from the back but didn't say anything to me so maybe she was a friend or something just hanging out? I'm not too sure. I wasn't really looking to buy anything but wanted to check out what they offered and I liked their selection. The different shirts were anywhere from $40-$60 and the sweaters were about the same. I didn't check the price on the denim but they did carry love stitch!! I love that brand!! I will definitely check them out from time to time when I visit pleasure point!!

Love this store, it's super cute and has high quality clothing, great for gifting, I also love the…read morecomplimentary gift wraping. The staff and owner are super friendly and helpful.

Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

Hand it Down is such a gem! It's a kid-to-kid resale shop, but don't let the name fool you--this is…read morenot your typical thrift experience. The quality here is phenomenal. Everything feels carefully curated, clean, and made to last, which is exactly what you want when shopping for your favorite little human. We popped in recently for some warm-weather clothes, and I had to remind myself that I don't need to buy her entire future wardrobe in one trip--we can always come back as she grows! They've also added toys and books, making it an even better one-stop shop for gifting or seasonal refreshes. If you're in the area and have a little one (or know one!), I highly recommend checking out Hand it Down. A wonderful addition to the neighborhood!

Such a gem of a store. I love being able to purchase secondhand and this store has got some…read moretreasures. I've found cute stuff from mini Boden, tea collection and Hanna Andersson! I've been several times since it opened and found a cute piece of clothing for my kids each time. I really love the little table with toys that was able to distract my toddler while I did a quick shop around.

Cutest shop ever!!! Feels like you're in hawaii! Best customer service and the sweetest giftsread more

Cutest store. Found a couple really unique pieces that will last a long time. Highly recommend…read morestopping here!

Absolutely love that we have this store in Aptos. Adorable space with cute clothes, great quality…read moreand price points are very fair. Highly recommend for a clothing pick me up or gift!

Literally my favorite boutique in Aptos. The cutest clothes and accessories, and the most friendly…read morestaff! Definitely worth a visit.

This is the cutest shop I've seen in quite a while!…read more I randomly discovered Jett&Rose when stopping at Alladin Nursery with mom over Mother's Day weekend. There was a lot going on out front, including people selling flowers, and the Corralitos Women's Club tabling and selling baked goods. Upon entering, you're greeted with a light, bright, and super colorful room. The vibes are very floral, pink, and spring-y. It's a "Home Decor & Gifts" type of place, with everything from clothing, to toys, books, picture frames, kitchen & bathroom supplies, and so much more! I specifically loved some of the themed (Bridgerton & Emily in Paris) cocktails and cookbooks, as well as the unique and delicious smelling candles. The owner, Amy, is incredibly friendly and has a wonderful personality. She had recently got a new puppy, so mom and I were absolutely loving chatting with her while saying hi to the precious pup. This definitely seems like a shop that's geared towards women, however there are enough cute and fun things here that I definitely enjoyed looking around! Whether shopping for a significant other, family member, or even yourself, you'll see some unique and awesome items that you won't see everywhere else. If you're in the area, definitely stop by Jett&Rose! If you're not in the area, this place is definitely worth the drive. Come support Amy and this amazing local shop!

I've passed by Ace's for years and somehow it has always been closed, so I was gleeful it was open…read morewhen I was in the parking lot for another shop. Ace's is small but it packs quite a punch because there are so many things packed into that small shop! It wasn't just flowers, like I expected. I bought the first thing that caught my eye.... It was a bird house made of what looks like bamboo twigs, wire and real moss ($35). So cute. Service was small-town-friendly too. :)

Very professional, responsive, and made a beautiful Lei for my little graduate. 5 star service.read more

My first experience with Jill Alexander, after reading an article in the local newspaper, was to…read moreask her to design a Mother of the Bride dress for me. I am very tall and curvy so finding a formal dress that complemented my figure and felt comfortable was very difficult. Jill designed the perfect custom dress for me and I've been hooked ever since. That first experience was three years ago and I had been making regulars treks to Jill's design studio to check out her new lines and to visit with Jill and the wonderful staff. I was thrilled when Jill opened her retail store in Scotts Valley! The store beautifully displays Jill's fashions and, because Jill's new design studio is in the back of the store, I still get to see Jill on my shopping visits. If you have a curvy figure and you live anywhere in the Santa Cruz Bay Area, stop in for a visit to Jill's store. Even if you don't live in the immediate area, it's worth the drive!

I fully expected to walk out empty handed. Instead I spent close to $500!…read moreThey're customer service is spot on! Very friendly staff with just the right attention given. The clothes are bright and colorful. They also carry a large selection of jewelry! The next time I"m in town I will be back!