Super cute boutique w accessories and reasonably priced, fun, pretty clothes. Nice it was open on…read moreSunday afternoon too!

Outstanding merchandise at amazing prices!! Don't miss this Boutique!! Shoes, jewelry, and the…read morecutest fashions.

Wandered into this cute little boutique one afternoon and so happy I did. Everyone was so friendly…read moreand helpful. Will definitely return again soon.

saw this store on Facebook and decided to stop with a friend while at oib! The lady greeted us and…read moretold us what was on sale. She was very attentive to us and very friendly. This shop had a lot of beautiful clothes and interesting gifts! I will back! She even offered to ship Anything to us if we saw something on facebook we wanted.

I thought she had amazing things before she opened the store but now she has a little bit of…read moreEVERYTHING. From customized gifts to clothing and jewelry-everything she has is super cute and of great quality. She customizes super quick as well. I love shopping here and I LOVE getting gifts bought at Classy but Sassy!!

As we were heading towards lunch in Calabash, we got sidetracked when we saw a sign for 'fine…read moreconsignment'. My wife stopped in, interacted with the friendly owner/proprietor and bought a couple of accessories to remember our visit.

We (my Fiancée, my sister, and I) walked in and were greeted by a woman (not sure if it was…read more"Nell"). She immediately told us that it was a high end lady's consignment shop and told my fiancée which items were on sale and that there was a lounge chair in the back for men. She then asked us if we had any questions and I said yes and asked if there was a rest room. There was a delay and then she replied yes but it's for customers. My fiancée and I were both puzzled and offended. Were the three of us not customers (or potential customers)? And cannot a man shop for a gift for a female? We cut our visit short and spent our money elsewhere. We will share our experience with our friends and neighbors.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

A group of us went in and the ladies were snobs Of course…read morewe aren't all size 00 To make matters worse she told my friend she could not wear the smaller size. She needed and bought the smaller size. When I left the store because I didn't need her snobby attitude anymore, she made a comment to my friend about me going to the car.

Great selection of high-end women's clothing and accessories. There are a few home decorating items…read moretoo. I purchased a Lily Pulitzer pillow for our daughter's bedroom. The ladies can be helpful, but I felt a little pressured. I didn't have the room to browse and really try on a bunch of clothing. I will return, and I'm glad they're here. The cute and classy items make this place a good find (even with the high price tags). Thanks!

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

Service is good, but selection is even better. All sorts of goodies, from honey, jams, salsa,…read morejewelry, lamps everything to decorate and so much more. A nice store in a nice town.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

Such a great store with the cutest clothes in the area! Superior service, and quaint southern…read morecharm. 43 years this business has been here! I've always enjoyed shopping there, and will continue to do so in the future!