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Nags Head, NC

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Life is Good

3.7 (20 reviews)
Open • 10:00 am - 6:00 pm
Updated 3 weeks ago

Life is Good Photos

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part of the natural life boho bandeau selection
Grace D.

This place is so cute and the staff is extremely helpful. I was trying to find a shirt and a gentleman helped me right away and we found the one I wanted! Make sure to check out the sale section as you never know what you will find :) Will definitely come back!

Brian M.

I visit this store once a year looking for that 4 door Jeep shirt. Lots of 2 door Jeep shirts and hats but no 4 door Jeeps. Aside from Jeeps, they have a good variety of Life is Good apparel, mugs, tire covers, and cups. This is a fun store to browse through. I haven't been able to walk out yet without buying a shirt or a hat. Cool store!

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3 years ago

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Marketing D.

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5 months ago

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10 months ago

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2 years ago

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8 months ago

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7 years ago

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4 years ago

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9 years ago

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18 years ago

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9 years ago

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6 years ago

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9 years ago

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15 years ago

The best Life is Good store I've been in so far! Lots of options for everyone and great service.

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12 years ago

Huge selection and friendly service. Got some great sale items. Store is large and clean.

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11 years ago

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16 years ago

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Review Highlights - Life is Good

“Best store on the OBX employees were helpful and friendly and the store is one of the best organized and cleanest I have seen in the area.”

Mentioned in 2 reviews

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Farmer's Daughter

Farmer's Daughter

3.1(11 reviews)
0.7 mi
•$$

This is one of me and my group's favorite shop. They have the cutest stuff. The items in the shop…read moredon't feel cheap. The girls working there are constantly working hard to keep everything clean and nice looking. I even got a free shirt for spending a certain amount. You have to stop here!

Bottom Line: Trendy, typical beach souvenirs sold in a cramped store by indifferent staff…read more I have not been a huge fan of Farmer's Daughter in the past but I thought I would give it a whirl again this year. The store is mainly packed full of trendy and typical beach souvenirs and clothing but there are some exceptions. I put the stacks of Salt Life, Fish Hippie and Simply Southern tshirts in the trendy/typical category. Some of the nicer items that caught my item were Yeti containers, Southern Tide menswear and Cobian flip flops. In the past I have been a big fan of Farmer's Daughters jewelry but that wasn't very shoppable this time around as it was hard to get to the cases. With the challenges that COVID-19 have created for small businesses I tried to give them a fair shake while vacationing in the Outer Banks for a few weeks but Farmer's Daughter left me disappointed. The store was just as cramped as ever with merchandise spilling over into the aisles. And the employees were less than welcoming. One employee pushed past me, literally, to get back to her restocking task at the jewelry counter. And the employee who rang me up only said four words - "twenty-seven seventy-four."

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Farmer's Daughter
Farmer's Daughter

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Amity Boutique

Amity Boutique

4.2(9 reviews)
16.4 mi
•$$

My daughter and I came upon the store by chance, not expecting to buy anything and came out with…read moretwo beautiful dresses. The owner, Amity was so helpful in selecting the dresses for my daughter's eighth grade dance and they were both so pretty (and age appropriate) that we HAD to buy both. One was by the brand BB Dakota and the other was by Blu Pepper. Both were fully lined AND under $100. I noticed the store had a large selection of Free People and other trendy teen brands. Amity and her staff try to buy the cutest, best quality clothes and sell them at a reasonable price. There really are not many stores where you can find a fully lined dress under $100 dollars. Come visit this store!!! You won't regret it!

I really liked the selection at Amity Boutique, especially the dainty jewelry. Unfortunately, the…read morestaff's attitude was so unpleasant that I left without buying anything. I wanted to see a necklace that was in a case, so I waited patiently until one of the two employees was available. When I asked if I could see it, the employee dramatically sighed and asked which one. I pointed it out, and she grabbed it, put it on the counter, and immediately started walking away. I had to get her attention again to ask what material it was. She responded, "Well, what does the tag say?" I looked at the other side of the tag, which had "gp" scribbled on it. She then said, with an annoyed tone, "Okay, so it's gold plated," as though I had asked some ridiculous question. Then she walked away again. The entire interaction was unnecessarily rude and dismissive. I wasn't asking for anything unreasonable. I was trying to purchase an item from the store. Instead, I was made to feel like I was bothering her simply by asking a question about something I was considering buying. I was so put off by the interaction that I didn't even want the necklace anymore. Why go out of your way to make a paying customer feel unwelcome for no apparent reason? I won't give my money to a business where the staff can't be bothered to treat customers with basic courtesy and respect. If you look at their Google reviews, the staff's attitude is a known issue. They apologize in response to reviews but make no adjustments. It's a shame for a store with such a nice selection and location to have the employees ruin the experience.

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Amity Boutique
Amity Boutique
Amity Boutique

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Gray's Outer Banks Lifestyle Clothing

Gray's Outer Banks Lifestyle Clothing

4.2(18 reviews)
8.3 mi
•$$

Sweet older lady working there! Super friendly and chatty! Hahah saw my BF holding a couple shirts…read moreand offered to take them and hold them up front for us while we shopped around. Although not the biggest store I personally think they had a decent selection of clothing. Even had jewelry, drink ware, knick knacks, toys, and a few more random things. Side note! So fun fact... I'm grossed out by stickers. I went to parrots bay and framers daughter earlier in the week (which btw are the same place, like they sell thee EXACT same thing and I mean everything is the same) but I digress; they put a white sizing sticker on EVERYTHING!!! hated it and didn't buy anything because it grossed me out. While Grays did have size stickers on some of their shirts I'd say probably about 50% or more didn't have a sticker. Therefore, I absolutely loved this store! And ended up spending way too much money in there Lastly, I believe it's locally owned! 10 out of 10 loved this store.

I remember the early days, when Gray's was on the beach road in that old cinderblock building. Mom…read morewould shop while my brother and I played with the tom-toms and other toys conveniently located under the many racks of clothes. It was good times! Last June, on our anniversary, my hubby and I slipped down to the beach and stopped in, it's been over 50 years now. We bought six items of clothing, and I'm super pleased with all of them. The sweats for me (lovely willow color with a zippered crop top) look great on me, they're soft and wash well. I've worn the black cropped knit sweater many times, it really dresses me up. The hubster got three sweat shirts, and they all fit REALLY well. Not too snug, not too baggy. They look good, feel good, and wash well. We've planned a little day trip to the coast to add more of these quality clothes to our wardrobe.

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Gray's Outer Banks Lifestyle Clothing
Gray's Outer Banks Lifestyle Clothing - Junior Section of the store with Lucy Love, Billabon, RVCA and O'neill

Junior Section of the store with Lucy Love, Billabon, RVCA and O'neill

Gray's Outer Banks Lifestyle Clothing - Gray's Kitty Hawk location.  3860 N. Croatan Hwy Kitty Hawk, NC 27949 252-261-1776

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Gray's Kitty Hawk location.  3860 N. Croatan Hwy Kitty Hawk, NC 27949 252-261-1776

Life is Good - womenscloth - Updated October 2026

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