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Nags Head, NC

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Life is Good

3.7 (20 reviews)
Open • 10:00 am - 6:00 pm
Updated 2 weeks ago

Life is Good Photos

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part of the natural life boho bandeau selection
Grace D.

This place is so cute and the staff is extremely helpful. I was trying to find a shirt and a gentleman helped me right away and we found the one I wanted! Make sure to check out the sale section as you never know what you will find :) Will definitely come back!

Brian M.

I visit this store once a year looking for that 4 door Jeep shirt. Lots of 2 door Jeep shirts and hats but no 4 door Jeeps. Aside from Jeeps, they have a good variety of Life is Good apparel, mugs, tire covers, and cups. This is a fun store to browse through. I haven't been able to walk out yet without buying a shirt or a hat. Cool store!

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3 years ago

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Marketing D.

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5 months ago

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10 months ago

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7 months ago

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2 years ago

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3 years ago

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2 years ago

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7 years ago

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5 years ago

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8 years ago

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4 years ago

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9 years ago

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18 years ago

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9 years ago

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6 years ago

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9 years ago

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15 years ago

The best Life is Good store I've been in so far! Lots of options for everyone and great service.

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12 years ago

Huge selection and friendly service. Got some great sale items. Store is large and clean.

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11 years ago

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16 years ago

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Review Highlights - Life is Good

“Best store on the OBX employees were helpful and friendly and the store is one of the best organized and cleanest I have seen in the area.”

Mentioned in 2 reviews

Read more highlights

Rock-A-Bye Baby OBX

Rock-A-Bye Baby OBX

5.0(7 reviews)
1.2 mi

Wide variety of quality baby items! They offer used and new clothing, toys, all baby needs & more!…read moreI love it because I prefer my baby's items to be new while I'm ok with some used items(example gently used clothing). The two ladies working were very pleasant and helpful with holding my items at the front since I was holding my son while shopping. I could spend hours looking through everything! I feel that the prices vary - they do have name brand items that are pricer (reasonably so) but also offer things for cheap (example - used bibs for 25 cents). They have my favorite swaddle blankets! They also offer rental items (strollers, baby bouncers, high chairs). Maternity clothes are also available. There was no restroom at the store - but they do have a key for a restroom for the plaza. One of my favorite baby stores I've been to!

Adorable baby store in a strip mall off Croatan Hwy. It's easy to locate and has ample parking. The…read morestore is filled with new and used baby items. They even offer rental baby supplies and maternity gowns. We spent a good amount of time there and still didn't make it through the full store. The employee working during our visit was enthusiastic and welcoming, but she did come across as a little pushy. I don't buy baby items often, however, they seemed to offer a decent variety at fair prices. I would return when back in the area and recommend this shop to others!

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Rock-A-Bye Baby OBX

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Outlets Nags Head

Outlets Nags Head

3.9(22 reviews)
3.5 mi
•$$

Great little outlet place to kill some time when it's hot or when you need a break from the beach…read more Lots of the usual stores here (Gap, Aerie, Vera Bradley, LOFT), but I have to highlight a local, small business, The Salty Seahorse. She is all the way on one end, so don't miss this spot. Lot's of cute items and local art to purchase and she was so sweet and helpful. Go support her and pick up something amazing. The other shops had pretty great deals, but I wanted to spotlight that one. There are some food options there too, pizza and burgers so you can grab a drink or something to eat.

Not your typical outlet mall...at least not anymore. The first thing you will notice is that this…read moreis on the smaller side, at least when it comes to outlet malls. You can tell that this was built for the area and took into consideration that this will not always be busy, especially during offseason. There aren't many options when it comes to variety. Mostly all the stores offer some type of clothing, aiming for the beach. Splash in some eateries, a shoe store, and high end souvenir shop, then you basically just formulated this place. Ample parking here, and I dare to say that there isn't a rush to come here. A lot of parking goes unused here as there really isn't much to make you want to come here. You would think that there would be better variety, but here we are years down the road and things change.

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Outlets Nags Head
Outlets Nags Head
Outlets Nags Head

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Farmer's Daughter

Farmer's Daughter

3.1(11 reviews)
0.7 mi
•$$

This is one of me and my group's favorite shop. They have the cutest stuff. The items in the shop…read moredon't feel cheap. The girls working there are constantly working hard to keep everything clean and nice looking. I even got a free shirt for spending a certain amount. You have to stop here!

Bottom Line: Trendy, typical beach souvenirs sold in a cramped store by indifferent staff…read more I have not been a huge fan of Farmer's Daughter in the past but I thought I would give it a whirl again this year. The store is mainly packed full of trendy and typical beach souvenirs and clothing but there are some exceptions. I put the stacks of Salt Life, Fish Hippie and Simply Southern tshirts in the trendy/typical category. Some of the nicer items that caught my item were Yeti containers, Southern Tide menswear and Cobian flip flops. In the past I have been a big fan of Farmer's Daughters jewelry but that wasn't very shoppable this time around as it was hard to get to the cases. With the challenges that COVID-19 have created for small businesses I tried to give them a fair shake while vacationing in the Outer Banks for a few weeks but Farmer's Daughter left me disappointed. The store was just as cramped as ever with merchandise spilling over into the aisles. And the employees were less than welcoming. One employee pushed past me, literally, to get back to her restocking task at the jewelry counter. And the employee who rang me up only said four words - "twenty-seven seventy-four."

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Farmer's Daughter
Farmer's Daughter

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Gray's Outer Banks Lifestyle Clothing

Gray's Outer Banks Lifestyle Clothing

4.2(18 reviews)
8.3 mi
•$$

Sweet older lady working there! Super friendly and chatty! Hahah saw my BF holding a couple shirts…read moreand offered to take them and hold them up front for us while we shopped around. Although not the biggest store I personally think they had a decent selection of clothing. Even had jewelry, drink ware, knick knacks, toys, and a few more random things. Side note! So fun fact... I'm grossed out by stickers. I went to parrots bay and framers daughter earlier in the week (which btw are the same place, like they sell thee EXACT same thing and I mean everything is the same) but I digress; they put a white sizing sticker on EVERYTHING!!! hated it and didn't buy anything because it grossed me out. While Grays did have size stickers on some of their shirts I'd say probably about 50% or more didn't have a sticker. Therefore, I absolutely loved this store! And ended up spending way too much money in there Lastly, I believe it's locally owned! 10 out of 10 loved this store.

I remember the early days, when Gray's was on the beach road in that old cinderblock building. Mom…read morewould shop while my brother and I played with the tom-toms and other toys conveniently located under the many racks of clothes. It was good times! Last June, on our anniversary, my hubby and I slipped down to the beach and stopped in, it's been over 50 years now. We bought six items of clothing, and I'm super pleased with all of them. The sweats for me (lovely willow color with a zippered crop top) look great on me, they're soft and wash well. I've worn the black cropped knit sweater many times, it really dresses me up. The hubster got three sweat shirts, and they all fit REALLY well. Not too snug, not too baggy. They look good, feel good, and wash well. We've planned a little day trip to the coast to add more of these quality clothes to our wardrobe.

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Gray's Outer Banks Lifestyle Clothing
Gray's Outer Banks Lifestyle Clothing - Junior Section of the store with Lucy Love, Billabon, RVCA and O'neill

Junior Section of the store with Lucy Love, Billabon, RVCA and O'neill

Gray's Outer Banks Lifestyle Clothing - Gray's Kitty Hawk location.  3860 N. Croatan Hwy Kitty Hawk, NC 27949 252-261-1776

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Gray's Kitty Hawk location.  3860 N. Croatan Hwy Kitty Hawk, NC 27949 252-261-1776

Life is Good - womenscloth - Updated October 2026

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