Specialties
Helping you achieve financial independence and feel more confident about your future. Lake Avenue Financial empowers individuals seeking financial clarity and independence. As a fee-only fiduciary, we understand that you have unique considerations when planning for the future. Our team of experienced financial advisors simplifies complex financial concepts, educates and alleviates the stress surrounding financial decisions. You are at the center of everything we do, and we are dedicated to listening to your needs and guide you every step of the way. Whether you are working towards your retirement, investment, tax or estate goals, we’ll help design a plan that aligns with your goals, values and priorities.
History
Established in 2014.
Lake Avenue Financial was founded with the goal of assisting our clients in every aspect of financial management and wealth building. We extend beyond the normal advisor/client relationship, providing truly unbiased advice and the most personal service available to ensure our clients are successful and enjoy a healthy level of financial literacy. We strive to help educate our valued clients in order to create financial stability and independence for them. This education is vital for our clients to successfully make prudent decisions regarding their future.
Our staff consists of experienced professionals with a "hands on" approach to financial guidance. Not only will you find our team members knowledgeable, but you will also discover that our staff truly cares about making your dreams a reality. Lake Avenue Financial LLC is a Registered Investment Adviser.
Meet the Business Owner: Alex C.
Growing up in Los Angeles, I witnessed firsthand the financial challenges my parents faced. Coming from an immigrant family, I realized early on that my parents lacked the resources to thrive in the US. Despite their strong work ethic, they struggled to make significant progress.
Unfortunately, traditional financial advisors were not willing to guide my parents in understanding financial matters. Instead, they were often targeted by salespeople who took advantage of their unfamiliarity with finance, selling them unnecessary products.
I made it my mission to guide my family and myself towards breaking the cycle of poor financial habits and work on creating wealth. At the age of 21, I took a leap into the industry and learned all I could. I started my practice in 1997 and focused on educating my clients on how to develop strong money habits and make smarter financial choices.
Fast forward 25 years later, and we proudly stands as one of the premier financial planning firms in LA.