La Europea is my go-to place when I want to buy a good tequila in Mexico. While there are big supermarkets selling tequilas and other liquors, I've always found prices at La Europea a bit cheaper than in the other places (especially the duty free at the airport, so overpriced) and also because of the variety of brands they sell.
This branch in Cancun is spacious and has a nice display of tequilas, wines and other liquors. The prices are almost the same as in their website (a few pesos more expensive here than online for some brands) but they are still more convenient than at the next door supermarket.
The nicer, more expensive tequilas are locked behind windows but the staff will help you open them of you want to see them. For all others they are neatly ordered in shelves with prices clearly exposed.
If you pay cash in pesos you might get lower prices in some bottles, however they take credit cards. I wish they had more options to wrap the bottles safely, like bubble wrap or bags, for those of us who bring them home in our luggage.
I've never shopped for wines here but I guess if I needed a bottle of decent wine I would come here. read more