This place is wonderful. My only regret is not finding it sooner. The gentleman in the store was so…read morehelpful and within 10 minutes I had everything I needed. He helped me find extensions that matched my multicolored hair perfectly and gave me some great advice on other products. I was never pushed products and was given a genuine and honest review of the items and their cost.

Great service by Barry. Come more than once from Northern…read moreQueens. Patricia Jackson. Fernando...so very helpful and welcoming. Hold on to him. Customer Patricia Jackson Thomas

The owner is so nice and spent around an hour helping my mom and I choosing skincare and makeup…read more She didn't pressure us into buying anything (we were trying to get my prom makeup so when I said I already had things like blush, she'd say yeah use that one and mentally was making a list of everything we needed and had) which was great when compared to other stores (usually they follow you and pressure you into getting things you don't really want or need and it can be awkward). All the products seemed real (the owner says she gets shipments from etude house and innisfree regularly) and there are a large selection of products from each brand. Unlike other stores that carry multiple brands however, the prices seemed very on par with what they are priced for in the actual brands stores.

The place was very girly and child-like so I didn't notice at first, however the place is really…read moreorganized and neat I got a soft drink tint in the color (zero red). The service was okay, there were only 2 staff members from what I saw; one of the staffs would come to check on us very 5 minutes which was a little uncomfortable but I can't speak Chinese that well so that's probably why. They seem very nice, friendly and helpful so I'll go there again.

Whenever I shop here the staff has been gracious. However, it's is ALWAYS NEW staff…read more As a self proclaimed beauty supply connoisseur, this says one thing to me....an old Caribbean adage -"Fish rotten's from the head". Take from that what you will. Anyway, as nice as the staff is, it's hard for me spending money with the owner here so whenever I'm in W Beauty it's because I'm usually checking for a hard to locate item or a last minute beauty "need". Three stars for the young staff who even though not always knowledgeable, I can't find fault with that because, they only started working here yesterday...always yesterday. The End.

I like having a beauty shop close to me. Has lots of essentials that I use so I come here…read morefrequently. However, the employees don't know anything about the products. So don't let them deceive you, just look up the products if you have questions. Other than that, I don't really have anything bad to say. The prices are decent and they have a big selection. Give it a chance

There's a new beauty shop in town to compete with Eve, Eve, Morning Glory, Valentine, etc. Everyday…read moreBeauty just opened up in the New World Mall and it carries Asian brands. I've seen Japanese, Korean, and Chinese so far in facial care and hair care. And BB creams! What a selection of BB creams! The staff here was very helpful too. They approach and ask every now and then to make sure potential customers aren't lost and confused (might feel awkward if you're just browsing). I bought some sunscreen here and they gave toner/emulsion samples. (I like freebies =D.)

At first the sales ladies keep their distance and they don't follow you around too much, they stand…read moreby and watch but they are sure to ask you for help. The sales lady approached me and asked me in Chinese if I needed any help but when i told her i didn't understand she spoke to me in English. I told her i didn't need any assistance yet she kept following me around for a bit. This made me uncomfortable and it was easy to tell that I was nervous and awkward, but i know she was following me because I probably came off as some creepy shop lifter or something(I kept browsing and picking up things and I had to check my money in my bag discreetly). That's one thing, you have to know what you want to buy before entering so they can take you seriously, this goes for a lot of cosmetic stores in flushing. They have a large selection of eyeliners, bb creams, skin care products, eyelashes, powders,face masks,skin care etc. What drew me into the store was the bb creams. In the glass window display at the left side of the store, you could see all the brands of bb creams like skin79, lioele,missha etc.. They sell the REAL Skin79 hot pink triple functions bb cream for $30, which is cheaper than fashion city's price, but it definitely be cheaper to buy online. They also have many powders and compacts, I saw that they had some lioele compacts, blushes and bronzers and other asian brands as well. They have so much eyeliner! There was a whole wall/rack of it in the back right hand corner. I bought the MSH eyescream gel liner which was $20.00.I asked her if they had gel eyeliner and she recommended this one stating that she had even used it on her eyes that day. They even had Dolly wink products : eyeliners,eye-shadow palettes,eyelashes + lashes case. The Dolly wink eyeliner was $18-22 dollars which is cheaper than Belle's Beauty lab in the Queen crossings mall next to mango(which sold for $25). It's a great store with a large variety of Asian cosmetics :)

I just walked out of here. & never coming back. Next time I'll take myself to another Jackson…read moreheights beauty salon. The lady who facilitates you trying on wigs tells me that she can't let me try on the display wig in the front but that she can let me try on completely different wigs. I asked if it was because they didn't have this one in stock and she tells me that they have plenty of them in stock but that she cannot open a new package to try on and I can't try on the display. I let her know that it wouldn't be helpful for me t try on a completely different wig and to then purchase one that I haven't tried on because they won't let me try on the display but will sell me untried, unopened ones of that display wig. I proceeded to leave but figured I'd give the store a try so I approached a guy who was the owner or manager of the store at the cashier. The line was without any customers at that time I approached and I had waited my turn so I can speak to him. I asked him if there was a policy that they had indicating I could not try on the display because that's what I was told out back. He said that wasn't true but that if they didn't have any new ones of that display the obly one I could buy world be the display. I told him that I was just told that I couldn't try the display and that there were plenty of new ones in the back. He then looked confused and said well, that's just because once we open a new package we can't sell it. He then proceeded to take a customer and I waited to the side so he can finish helping me as he said he would. He didnt. He took a 2nd customer after the 1st one that I had the patience to wait for and completely ignored me while I stood in front of his register. Sad that I've been coming here for years and this is how they treat a customer. With complete dishonesty and neglect. Never again.

Every time I go to this beauty supply they have everything I need that I can't find in any…read moredrugstores. I really love this store, and it's reasonable prizes.

Hit or miss store when it comes to customer service. Some days I am fine with nobody staring me…read moredown but other days like yesterday, I was stared down like I was going to steal something. The prices here are decent and I guess I will support a local business over a corpo. They have a wide range of items you need for beauty so I'd consider it if you are in the area and need something.

The experience is bad and disappointing. The stocker, an asian girl with long hair, is not…read moreprofessional and welcoming and not showing the products that I want. I am a great and loyal customer for many years. The cashiers were very good. She is not doing her job and not professional.

Little store in Queens but has a variety of kpop beauty products. A salesgirl was very…read moreknowledgeable and nice assisting with any questions I had. I'd be coming here more often. Also loved the free samples.

I stop by this store and buy Dr Jart. Employees are so kind…read moreto me and so professional.

Very helpful women working there. They are friendly and very…read moreknowledgeable about their products!

The girls working here are rude and not helpful at all. I asked a question and was completely…read moredismissed. I feel bad that I even bought something and supported this place.

This place is rather small but trust me they carry a large selection of medications and the best…read morepart is that they are very reasonable, the lady at the front is always nice and very useful i do recommend this place and definitely i will keep Coming back

excellent first rate service!!!!!!!!!! they always have everything in stock and will always go…read morebeyond the call of duty in helping their patients!!!!!!!!!!!!!!!!!!!

Love this place!! if you're looking for essie or any nail polish for a great price, COME HERE!…read moreliterally can buy 3 polishes for the price of one. Essie is around $3 each! super cheap compared to drugstore ~$8.50

Update: I take back my review from 10 years ago. They reverted the prices and everything is super…read moreaffordable! Totally recommend if you're a nail design enthusiast like myself.