This is an honest review from a veteran fast food liker and former U.S. chef. I have lived in Montreal for nearly 8 years, and made Kojax Souflaki my regular eating spot, going perhaps several times per week at their various locations. I am writing this review on their Downtown location, because I know it is the one that has been open the longest- but my opinion applies itself to all their locations, as I have dined several times at their Downtown, Place Vertu, boul. des Sources, Fairview, and Angrignon locations.
Don't get me wrong, Kojax serves eloquent food. Albeit arriving frozen, their meats are extremely tender and well-marinated. You'll often take a peak in their back kitchen and see them freshly putting their marinated and boneless pork and chicken meat on their bamboo skewers. They use top-notch frozen-to-be-fried goods and delectable pastries. However, recent experiences have showed me that this is a failing franchise, with most of their customers (and recently, me) flocking away from their overpriced menu and stingy tactics.
Let's get to the stingy part later. First, let's explain why this franchise is doomed to fail. We're talking about a company that has closed more restaurants than they've opened, only in the last decade. That's not good news when their closest competitor-Amir; opened its first location 6 years after Kojax began serving "sou-f-laki" on Ste-Catherine street in 1977, and has opened almost quadruple the amount of restaurants. Just in the last 2 years, Amir has opened 6 new locations.
Why are Amir locations blooming and Kojax, not so much? The long story short is, Amir has a system. I have spoken to many Amir owners, and they even end up with ex-employees from Kojax who always spill the beans. To open an Amir location, will cost you nearly 35% less in royalties and operating costs per year. It has nothing to do with the whole Greek vs. Lebanese thing. There are even Greeks that own Amir locations. People are buying what's profitable, and there is no profit in Kojax.
If there was profit, why would they be so STINGY. Yes, Stingy. Let's talk about that now. With their old "cashier-pours-it-for-you" Coca-Cola system, they have to watch what people drink and how much they drink. No free refills. While Amir has had "pour-your-own-drink" systems as far back as 2007, Kojax has yet to make the jump to allow customers the freedom of making their own drink, or even abolishing their refill system that would cost you another 2-3$ for a soda that contains 40% ice.
Then there's the meat. Oh, the meat. Most Kojax employees will tell you "extra is extra" and ring you up an extra 3-4$ for your request once you get to the cash. Same thing for sauces, a tiny 1 oz or so of extra Kojax Sauce or Tzatziki will set you back about 80 cents, tax in. And, their Tzatziki isn't even Greek. You'll find this "powder" combination labelled as "Lebanese Tzatziki" at the Adonis chain of grocery stores.
A French fries-to-poutine transformation in any trio will cost you over 3 whole dollars. This includes a total of about 10 pieces of French fries with the joke of a generous amount they give for gravy and cheese (which by the way, comes out of a bag).
Again, there is only one explanation for all this. Amir is not stingy, because their suppliers have 64 restaurants to provide for, so they get decent prices on what they order. Kojax, not so much. I believe they are currently at 12 or 13 locations. They pay too much for the food they supply, and so us consumers will pay the price with their bi-yearly price hikes. But in one year it can easily be 9 or 10 locations for Kojax, while Amir will likely be at the 80 mark.
I don't know who is at the helm of this Mickey Mouse operation, but somewhere in Kirkland there is a bunch of chairs that need new people to sit on them.
Overall for a Yelp review, my recommendation is: STAY AWAY. The 12$ you'll pay for their stingy plates will get you 2 well-portioned plates at their competitor. read more