To J.F. I have multiple issues as to your review, The most obvious counter-punch is your plainly mistaken summation that Jerry's Barbershop is located in Evanston. It is not. The barbershop is located in Wilmette. And as an Evanston native, I take strong exception to your over-generalization of businesses - small and large - in that city. Perhaps your condescending attitude perpetuates a lessened incentive to serve you well. Regardless, don't mess with my hometown!
Your assessment of cleanliness is also misplaced. What barbershop are you comparing Jerry's to? A true barber shop focuses on speed v. cosmetic appeal. Go get yourself a 45 dollar haircut at some upscale salon. There you may find young matrons or male yuppies to clean your hair. But guess what? Your intention is to have a clean look at either place. Jerry employs a predominate ethnic/immigrant workforce. If you interpret these folks as novices as compared to Buff or Bimbo "professional" haircutter, that is your prerogative. But please do not allow your elitism to cloud the judgment of other individuals. You are as superficial as they come, probably a person who clings to progressive ideas simply because it is more in fashion than other ideologies. Shame on you for being so hypocritical and a sycophant!
I have been around the block with folks who have cut my hair. I also knew that the primary customers, Wilmette citizens, won't tolerate mediocrity. The current ownership of Jerry's - though they live in outlying areas - are good at what they do: transform your shabby look into a sharp one. You want a permanent or hair highlights? You want your hair cut the right way? Come to Jerry's. You may not be offered a coffee during your wait - because there is no wait - but you are paying 1/3 the price for their satisfying service as compared to "top echelon" salons.
In short, if you can navigate through the absence of cosmetic frills and appearances, Jerry's is your barbershop for enhancing your cosmetic appeal. Note that it is an all-cash business. I didn't know that during my first visit . I had to run to the ATM machine across the street, so I offered my driver's license as collateral to convince them that I would return. That they were insulted shows the class and fiber of the business owner and staff. I left the place with all my belongings based on an honor system: very old fashioned but the method of business that earned my respect.
The only caveat to this recommendation is my suspicion that the first message was crafted by the business owner. The median price of households within walking distance of Jerry's - despite the recession - is slightly south of one million dollars. To be sure, about 15 percent of the households in the area consist of one or more persons who speak English as a second language. But the redundant, simplistic, and shallow prose this individual used to evaluate Jerry's does not fit the profile of anyone living "in the area." I am reasonably certain of that per my experience and skill-set as to sociological, anthropological, and analytical perspectives. If I am wrong, I invite the writer to privately email me at laborlaw1@msn.com, and my commitment is to issue a retraction should this person provide evidence of living "in the area."
The last reviewer is plainly genuine. I adopt her comments. Thank you for the opportunity to allow me to review this quintessential small business.
Sincerely, MAC read more