I was slightly reluctant to write a review as I consider Nazir's our local "hidden gem" (no pun…read moreintended), but overcame that when I resolved that great businesses run by good people should be shared. For many years my family went into Boston for our jewelry needs. I finally wandered into Nazir's and they quickly became my "go to' jewelers. In addition to traditional standard offerings, Nazir's has an outstanding selection of eye-catching off-the-shelf and custom offerings. Nazir and Emily are great: helpful, patient and wise. No condescension; only enthusiasm here. In addition to their convenient North Shore location, they offer that elusive combination of high quality and good value (IMHO).

I have Nazir's to thank for my GORGEOUS engagement ring! My fiancé was blown away by the excellent…read moreservice and setting advice given! We will absolutely come back for our wedding bands!

I had a repair done here and let me say, my ring looks !. My engagement ring needed an overhaul. It…read moreis a Dana Augustine semi-mount. I put my center stone diamond into this mounting. It had 6 prongs that were too high, snagging on to everything. Overtime the prongs moved. It was awful. My white gold ring was horrible, needing to be re-rhodiumed, dull/lack luster. Not only that. It was a size 4, needing to be resized. I could barely take it off for repair. I trusted my ring to Longs. It is a family owned business th stunning at takes pride in their quality offerings and workmanshift. Update, the mounting is going strong, no bent prongs. I am very glad I switched from 6 prong to 4. The diamond is more visible and the prong is very sturdy.

I stopped by Long's to have a watch I purchased appraised for insurance purposes. I did not buy…read morethe watch at Long's and was willing to pay to have the watch appraised. When I asked about the appraisal, the first questions from the Long's representative was "did you buy it here?" When I said no, their entire attitude changed. I was persona non grata. I was nobody. They could have cared less about my business or interacting with me. They told me I could go to the website and schedule an appointment in late January Before I left I asked where their watches were as I thought I'd take a look. The representative pointed towards them. I walked over and there were 2 salespersons there, neither of which asked if they could help me. I just left. Won't go back. I buy 2-3 watches a year but it won't be from Longs. They might want to watch "Pretty Woman"....mistake...huge mistake.

Great service. Trustful family business for over 50 years and owners are so honest. No worries…read morehere! Jewelry Repairs, watch batteries, great selection of engagement rings with choice of Lab diamonds also. Great boutique items - one stop shopping! Prices are great. They will work with you and design with you while staying within your budget. Suzanne, Kim and Ashley are great!

My younger brother always purchased gifts for our mom from the store when it was on Cabot Street…read more When mom passed I inherited most of her cherished pieces which I have and still enjoy wearing for nearly 50 years. All the staff have been so friendly and very helpful when it comes to finding the perfect gift or filling a desire for some new sparkle.

Marge did an amazing job for myself and fiancé! The ring…read more came out amazing just like we planned and customized it. Were thinking of going to place in Boston to get it done and after the customer service and beautiful ring design Marge and I came up with I decided to purchase my Fiancé's engagement ring there! We will definitely be buying our wedding band there as well. Great Customer Service was the selling point we could have went any where else but that did it for us. Secondly the communication and hearing what I was looking for. Thirdly, delivery what we ordered and on time! Thank you Marge and Blue River Diamond for creating something amazing to propose to my fiancé! More pictures to come!

Top notch place. I've been a customer since 2017 and got my wife's engagement ring and our wedding…read morebands from here. Always great customer service, and the fact that they offer a lifetime plan on their jewelry (comes in handy with repairs, rhodium plating, etc.) is wonderful. Support local businesses!

Bought from here before and it was just okay. Went in today to get a ring cleaned (apparently it's…read morewrong to say polished god forbid). The woman who unsuccessfully tried to help us made it a difficulty and awkward experience. The cleaned the ring after correcting us on the fact it wasn't getting polished. Then I tried to ask a few basic questions about another piece and she kind of refused to give me any specifics about size and price. I tried asking 5 different ways how I could gauge price and clarity of diamonds and she just fumbled around and said someone else might be able to tell us. Almost forgot, I asked her to check the size of a ring and even that wasn't easy. Not sure I trust her measurement. She managed to make a complicated process even more confusing. I won't be back!!!

We bought my engagement ring here 10 years ago and I've been insuring it ever since based on the…read moreappraisal provided by DeScenza. Recently, we decided to upgrade to a larger stone and revisited DeScenza. The color of my diamond was classififed as an E on my original appraisal. When I took the same diamond back to them without bringing the appraisal and asked them to appraise it for trade in value, they classified the color as G. What a joke. We visited a gemologist who actually classified it as an I. Feels like fraud to me. Buyer beware. I would also recommend if you're in the market for a diamond to buy one from a jeweler who will provide you a GIA appraisal so you don't get screwed like I did by DeScenza. Updated to respond to the business's comment below. We had the diamond taken out of the setting at a legitimate gemologist who provides GIA certified appraisals. The stone when taken out of the setting is 100% an I classification in color according to the experts. When we purchased the diamond 10 years ago the appraisal was done with the diamond not in the setting and it was classified as an E in color by DeScenza. The comment from the business is irrelevant regarding they couldn't properly appraise it while still in the setting at the recent visit. I had it taken out of the setting and it is an I rating not an E. This is not a slight variation to go from an E rating to an I. So either they need to hire new appraisers or they are KNOWINGLY upscaling appraisals to charge more money for stones that ARE NOT of the quality they are stating. I'm writing this to warn others and for no other purpose. I just traded in my DeScenza diamond at a legit business that provides GIA certified appraisals and now have the diamond of my dreams. Please do yourself a favor and find a jeweler that will provide you with a GIA certified appraisal so you don't get hoodwinked.

I have been here numerous times and the service is always awesome. Chelsea and Chris have a great…read morething going on there. If you are looking for vintage, contemporary and/ or custom, this is the place to go. Tell them what you are looking for, make an appointment and be prepared to spend. I have bought several things from here and they don't disappoint. Black market - great place to go and buy an assortment things jewellery and coins. I don't know about coins, but they definitely do!

I went in to have an old, vintage earring repaired and they were able to do it for me while I…read morewaited. I was very happy they were able to help me on the spot and with the outcome. The owners are very friendly and I will be sure to return when I am in the market for a new piece of jewelry. I encourage supporting local business owners and would highly suggest them.

After my terrible experience at Long's, I did a Google search for "watch appraisal" and Golden Link…read morepopped up. I was close by and decided to give it a try, not hoping for my success. How wrong was I? Haviv & Sandy were lovely. My first impression set the tone when they suggested that I should go to Long's as they sell the watches I wanted appraised. They were trying to do the best for me over just getting business. I explained my experience at Long's and Haviv & Sandy said they would take care of me. And they did. I left with an appraisal after some great conversation about Vegas. Lovely couple and so friendly. Watching them interact with other customers confirmed they treat everyone the same. Just goes to prove...local business over chain every time. Anything else I need, I will go back to Golden Link.

I needed a necklace fixed. The wife, I forget her name, was kind and helpful. She repaired the…read morenecklace on the spot. And the jewelry there is gorgeous, and she has an amazing knowledge of her craft. If I could give them 6 stars I would. A real "gem" in Peabody.

Leo & Lisa are fantastic. They are extremely knowledgeable, highly ethical & very reasonable. I…read moretook 2 of my Cartier watches in for various needs rather than driving to Boston or NYC. They took care of the repairs and also advised me on another vintage item that needed attention. Their inventory of beautiful gems and settings are excellent and great for special gifts. Re-sizing/redesign/refitting of wedding rings is also a special skill. A+ all the way.

Great service. Did exactly what I wanted and listened to my concerns with some suggestions. Highly…read morerecommend.

If you have any type of jewelry that needs repairing then this is the place to go to!!! Great…read moreservice,Quality work. Yakov Barat really cares about his customers and takes extra time to make sure that his customers are truly satisfied with the work he is performing on their jewelry. Barats was a real lifesaver for me.My youngest son is getting married and he asked his Mother and I if we can wear our wedding bands on the day of his wedding.Because of my job I don't wear my wedding band and I haven't worn it for quite some time. When I went to put it on it would not fit on my finger. I brought it to Barats and he looked at it and told me my ring was a size 9 and asked how old it was. I told him 36 years old. He spent 1 hour carefully trying to widen my band without damaging my ring. When all was said and done he was able to resize it to a 10 3/4 size. Thanks so much for taking to time and having the patience to fix my ring. You are a fine craftsman and it shows in the quality of your work!!! My wife and I appreciate what you did for us and you made my son so happy!!! You are the BEST!!!!!!!!!

I've always had a decent experience here but, CALL before you go. I tried to go there 3x at all…read moredifferent times of day and all different days of the week and they aren't open. I'm shocked the mall lets them get away with being as flaky as they are now.