Nice service and absolutely delicious chocolates. Knowledgeable staff that was very helpful with…read morequestions

Location On the corner cross from the light…read more Next to a grocery store. When you enter in the summer my second time. The staff is in the back. You look around all of a sudden these brunette Enters the store. Door buzzer loud so no reason for lazy staff. Back to the brunette. Sneaks up on you very excited & asks you if you need help. My reply not now. Key words not now. Ignored for the time browsing but I re arranged the shelves for the staff. Lots of variety but a lesson in customer service needed desperately. Ps Second time same service 3 years later. Ventnor location avoid. Second store is in starts with an M. I forgot.

I needed a break from the blazing sun, so I came up with the perfect excuse to cool off inside; buy…read moresome salt water taffy for my son. Fralinger's is a classic boardwalk spot that's been around forever, and walking in feels like a quick blast from the past. The place is bright and cheerful, with barrels full of colorful, chewy candy everywhere. I didn't wanna stress over picking flavors, so I just grabbed their assorted souvenir box, the kind that's been making people happy for ages. By the time I left, I was definitely cooler... you know, a cooler mom.

Old School CLASSIC Atlantic City candy spot! Try the Fudge and Molasses Paddles (a chocolate…read morecovered salt, water Tappy lollipop!), it's an Atlantic City staple. Their nostalgic packaging is a plus. Makes a great gift to send someone. Shout out to the two Eastern European employees who are super cool and helpful! PS this shop has an extensive sugar-free section!

IT'SUGAR is a chain of specialty candy and confectionary stores that opened in Atlantic City, New…read moreJersey in June 2006. It was founded by candy veteran Jeff Rubin. Originally working on Wall Street, Rubin returned to work for his family's store, Mr. Bulky Candy and Sweets, near Detroit in 1994. Not long after, he was on vacation with his family in New York City. After visiting FAO Schwarz, he came up with an idea for the mega toy retailer to have a candy department. After meeting with FAO Schwarz's CEO, Rubin was able to start FAO Schweetz. The new venture was successful, but Rubin later left the company with dreams of opening his own: IT'SUGAR! The first location opened in Atlantic City and was met with much success. BBX Capital purchased the brand in 2017, but Rubin still serves as CEO. The largest location opened in East Rutherford, New Jersey in 2019 and it carries more than 10,000 types of candy. Today IT'SUGAR is headquartered in Fort Lauderdale, Florida and there are more than 100 retail locations located throughout the United Stated and Canada. My family and I visited the original Atlantic City location of IT'SUGAR this past summer while we were on a road trip. Conveniently located along the boardwalk, the place is HUGE! As we explored the large space, we saw quite an extensive selection of gummies, cotton candy, sour candies, chocolates, hard candies, lollipops, taffy, chewing gum, fudge, and any other kind of candy that you can think of. They had a lot of newer candies, but they also had a lot of classic varieties that my wife and I enjoyed from our childhood. We decided to make a custom candy and picked out a nice mixture of candies to share with our two boys. If you're looking for any sort of candy, then look no further than IT'SUGAR!

Our first time but not our last!! Love this place and all the fun stuff they have! So many…read morevarieties of candy and fun things to try! Love the atmosphere with fun music and so much candy around you, it's impossible to have a bad time ! Our favorite thing to do was to walk around the store and look at all of the new and unusual candy like the lollipops with scorpions and the crickets! We decided on our favorite mix of sour patch kids, and my favorite flavor was the watermelon! Service was super friendly, and definitely recommending this place!

After staying at Showboat Hotel Atlantic City, we quickly realized everything closed way too early…read more Luckily, right next door at Hard Rock Hotel & Casino Atlantic City, Sugar Factory Atlantic City was still open and came through for a late night sweet fix. My sister ordered the cookie jar milkshake (cookies & cream ice cream blended with Oreo crumbles, caramel, and chocolate in a swirled mug topped with whipped cream, chocolate chips, and Oreos) and WOW, it did not disappoint. It was creamy, perfectly blended, and not overly sweet. I kept it simple with "The Classic" (vanilla, strawberry, and chocolate scoops with whipped cream, sprinkles, chocolate sauce, and a gummy cherry), and I had zero complaints, it hit the spot. But after viewing everyone else's desserts, it's clear this is the kind of place where you go big or go home. Everything we tried was beautifully presented, full of flavor, and the portions were HUGE, we definitely had to take some to go. The staff was friendly and welcoming, which made the experience even better. We sat at the bar with 90's R&B playing, what a vibe. The decor is super fun too, bright, vibrant, and just a whole experience. I've been to Sugar Factory before for their food and those famous over the top goblet drinks, but this was my first time really diving into the desserts and they did NOT disappoint. Definitely will experiment more next time after seeing my man's s'mores and her man's strawberry cheesecake shakes. If you're in Atlantic City and craving something sweet late at night, this spot is 100% worth it.

Walked in around 1230p, a few weeks ago. I stood , waiting for a little under 5 minutes to be…read moreseated. Sat in a booth. Had the Penne Alfredo with cajun chicken. HEARTY size. Good. came with Bread. I also had the Butterfly cocktail. Tasty. A little on the sweeter side Guest had a burger and fries, said that was good. A little girl was there to celebrate her birthday, the waitress came over with a cupcake and sang happy birthday to her. That was cute! I also sang along :) Back of the casino, next to Starbucks. Many others came in, and stood and waited for a while before leaving. I think there def. should have been at least 2 people working

It was amazing. The chocolate was rich creamy and flavorful. It had a chocolate flavor, not sugary…read more Great quality. I ordered a mix 1 pound box for myself and another for my son. Absolutely scrumptious. The Staff was friendly and informative asked me what exactly I liked, offer suggestions. The clusters with nuts, caramel and marshmallows was amazing but my favorite was the gram cracker marshmallow caramel with dark chocolate followed closely by the same with milk chocolate. Tammy waited on me. Another woman was friendly and working away as Valentine's Day was less than a week away. Top quality. Value for the product. I took my box to Ireland to enjoy with a friend. He told me that it was absolutely lovely. I agree. Thanks, I'll be back.

I am a tad biased but despite the obscene pricing this was my mother's favorite chocolate emporium…read morein the history of her life! Chocolate covered marshmallows chocolate covered orange rinds. She was one of the 1st customers in 1972 so we drop in every time we are down the shore!

Best Taffy in the world. Ordering online is available. Lots of flavors from both James and…read moreFralingers.

Good chocolate, it was awkward to be in the store while an employee was watching something on their…read morephone. 8'of us in the store and didn't get off the phone until it was time to checkout (see photo)

The best salt water taffy ever. Takes me back to my days of a kid in Atlantic City and it still…read more tastes the same. I ordered twice and fast delivery and great price. Much better than shrivers. I'm so happy I can still order it cause I live in North Carolina now. It was well packaged and so delicious. Nothing was melted. Soft and lots of flavor. Next I'm going to try the fudge. Definitely made my week and I recommend you order or grab some if you happen to be in Atlantic city.

I have been going to Steel's Fudge for 40 years! I recently went to pickup several pounds of fudge…read moreand noticed the pistachio and raspberry is different colored than normal; I found out they changed the recipe. I have to tell you that I was so disappointed! It is now a macaroon type of taste. Bring back the original please!!!

The actual salt water taffy was GREAT and I am not a big fan of taffy…read more For under $2 you can get about 6-7 loose pieces in various flavors. They must have had about 50 flavors. I noticed reasonable prices on other items. This is one of the last remaining pieces of the old Atlantic City from apx. 100 years ago.

It's one of those Atlantic City things you got to swing in, and they have a few locations on the…read moreboardwalk and in the casinos, but this is a big nice one with good souvenirs and gifts. The taffy is a staple sure, but I also like their fudge and nut selection. Employees were friendly, store was clean, and the selection was good for a little beachside-inspired treats.

We had fun looking around, but pretty pricey…read more I loved the adorable mood bar? chocolate bars but didn't get any. Nice staff. Kids probably go bat sh*t in here!!!

Although this place was out of what I was looking when I was visiting I must say staff member,…read moreShayona was very knowledgeable and pleasant. I will definitely visit again the next time I'm in A.C.!

Classic salt water taffy and fudge. Store in casino. More expensive then buying on boardwalk…read more Didn't have to leave hotel. Quick service. Plenty of selection,

While the origins of salt water taffy remain a mystery, one thing is for certain: No one did more…read moreto promote this popular Atlantic City confection than Joseph Fralinger. The one-time glassblower and fish merchant took over a taffy stand on the Atlantic City Boardwalk in 1884, perfecting his own recipe for salt water taffy the following year. As Fralinger's grew his business - it counted 25 flavors (the most in Atlantic City) and 6 locations - he wanted to find a way for visitors to bring the popular confection home with them. So, he created the first Atlantic City souvenir: Salt water taffy packed into 1-pound oyster boxes. More than 125 years later, salt water taffy is still Atlantic City's most popular souvenir and a household name across America.