Nice service and absolutely delicious chocolates. Knowledgeable staff that was very helpful with…read morequestions

Location On the corner cross from the light…read more Next to a grocery store. When you enter in the summer my second time. The staff is in the back. You look around all of a sudden these brunette Enters the store. Door buzzer loud so no reason for lazy staff. Back to the brunette. Sneaks up on you very excited & asks you if you need help. My reply not now. Key words not now. Ignored for the time browsing but I re arranged the shelves for the staff. Lots of variety but a lesson in customer service needed desperately. Ps Second time same service 3 years later. Ventnor location avoid. Second store is in starts with an M. I forgot.

I needed a break from the blazing sun, so I came up with the perfect excuse to cool off inside; buy…read moresome salt water taffy for my son. Fralinger's is a classic boardwalk spot that's been around forever, and walking in feels like a quick blast from the past. The place is bright and cheerful, with barrels full of colorful, chewy candy everywhere. I didn't wanna stress over picking flavors, so I just grabbed their assorted souvenir box, the kind that's been making people happy for ages. By the time I left, I was definitely cooler... you know, a cooler mom.

So yum. A must-stop if you are strolling along the AC boardwalk. The taffy and the fudge…read moreespecially, some of the best you'll ever eat, I promise. Very old-fashioned lovely vibe, great assortment, Hard to choose what to get! Prices are not cheap, but you are getting quality. Do not bother with It's Sugar down the road. It's Sugar right in here -- they've been making candy forever. Trust the experts!

Such a fun spot on the boardwalk to find some delicious snacks! We were craving some Swedish and…read moresour candy and loved that we could dish out what we wanted and pay based on weight. We tried a couple pieces of several items, and got the bag for $3-cheaper than I expected! The staff was friendly and allowed us to sample what we wanted to determine if we would like to purchase which was much appreciated.

IT'SUGAR is a chain of specialty candy and confectionary stores that opened in Atlantic City, New…read moreJersey in June 2006. It was founded by candy veteran Jeff Rubin. Originally working on Wall Street, Rubin returned to work for his family's store, Mr. Bulky Candy and Sweets, near Detroit in 1994. Not long after, he was on vacation with his family in New York City. After visiting FAO Schwarz, he came up with an idea for the mega toy retailer to have a candy department. After meeting with FAO Schwarz's CEO, Rubin was able to start FAO Schweetz. The new venture was successful, but Rubin later left the company with dreams of opening his own: IT'SUGAR! The first location opened in Atlantic City and was met with much success. BBX Capital purchased the brand in 2017, but Rubin still serves as CEO. The largest location opened in East Rutherford, New Jersey in 2019 and it carries more than 10,000 types of candy. Today IT'SUGAR is headquartered in Fort Lauderdale, Florida and there are more than 100 retail locations located throughout the United Stated and Canada. My family and I visited the original Atlantic City location of IT'SUGAR this past summer while we were on a road trip. Conveniently located along the boardwalk, the place is HUGE! As we explored the large space, we saw quite an extensive selection of gummies, cotton candy, sour candies, chocolates, hard candies, lollipops, taffy, chewing gum, fudge, and any other kind of candy that you can think of. They had a lot of newer candies, but they also had a lot of classic varieties that my wife and I enjoyed from our childhood. We decided to make a custom candy and picked out a nice mixture of candies to share with our two boys. If you're looking for any sort of candy, then look no further than IT'SUGAR!

I can't imagine anyone giving this restaurant a bad review. Kris and the staff was excellent and…read moreeveryone, everyone in the restaurant enjoyed their meal. I didn't see a face that wasn't smiling. I highly recommend the food and drinks BuT forget about a diet. Your in a place called the sugar factory for a reason

Walked in around 1230p, a few weeks ago. I stood , waiting for a little under 5 minutes to be…read moreseated. Sat in a booth. Had the Penne Alfredo with cajun chicken. HEARTY size. Good. came with Bread. I also had the Butterfly cocktail. Tasty. A little on the sweeter side Guest had a burger and fries, said that was good. A little girl was there to celebrate her birthday, the waitress came over with a cupcake and sang happy birthday to her. That was cute! I also sang along :) Back of the casino, next to Starbucks. Many others came in, and stood and waited for a while before leaving. I think there def. should have been at least 2 people working

My wife is a chocolate aficionado and I trust her opinion as much as my taste buds. That being said…read morewe wholeheartedly recommend the cream eggs. I have never had better. The shop is quaint and the service is good. We have never had any chocolate that isn't first rate. Please read the questionable reviews they almost all start off with the chocolate is very good. Isn't that the point of a candy store? I would give them 11 stars if I could.

It was amazing. The chocolate was rich creamy and flavorful. It had a chocolate flavor, not sugary…read more Great quality. I ordered a mix 1 pound box for myself and another for my son. Absolutely scrumptious. The Staff was friendly and informative asked me what exactly I liked, offer suggestions. The clusters with nuts, caramel and marshmallows was amazing but my favorite was the gram cracker marshmallow caramel with dark chocolate followed closely by the same with milk chocolate. Tammy waited on me. Another woman was friendly and working away as Valentine's Day was less than a week away. Top quality. Value for the product. I took my box to Ireland to enjoy with a friend. He told me that it was absolutely lovely. I agree. Thanks, I'll be back.

My favorite part of AC. Must come and try the peanut butter and jelly taffy! !…read more Iamsu never had anything helps but come into this Shore he really don't need anymore LOL

Having grown up near Atlantic City, I loved salt water taffy. I ordered a 2 pound box of…read moreFralinger's salt water taffy last month and when it arrived half the flavors were stale tasting. I contacted them and they asked me to send them the order #, and a picture of the box , I sent the picture of the box, the date of the order and a copy of my credit card payment since I no longer have their order number. No response from them. I then called their customer service person- who never answered or returned my call. I would not recommend them as they are no longer the boardwalk company that we remember.

Stopped here to pick up taffy to take back home. It's a small but, neat and clean place with a…read moregreat candy selection. The workers were very friendly. Being a diabetic this is not a place that I needed to be but, they did have sugar free taffy and it was not an uncharted. I couldn't resist getting soft serve on a cone. It was so delicious.

The best salt water taffy ever. Takes me back to my days of a kid in Atlantic City and it still…read more tastes the same. I ordered twice and fast delivery and great price. Much better than shrivers. I'm so happy I can still order it cause I live in North Carolina now. It was well packaged and so delicious. Nothing was melted. Soft and lots of flavor. Next I'm going to try the fudge. Definitely made my week and I recommend you order or grab some if you happen to be in Atlantic city.

The actual salt water taffy was GREAT and I am not a big fan of taffy…read more For under $2 you can get about 6-7 loose pieces in various flavors. They must have had about 50 flavors. I noticed reasonable prices on other items. This is one of the last remaining pieces of the old Atlantic City from apx. 100 years ago.

It's one of those Atlantic City things you got to swing in, and they have a few locations on the…read moreboardwalk and in the casinos, but this is a big nice one with good souvenirs and gifts. The taffy is a staple sure, but I also like their fudge and nut selection. Employees were friendly, store was clean, and the selection was good for a little beachside-inspired treats.

The Fralinger's Salt Water Taffy shops were seen at a few locations along the Atlantic City…read moreboardwalk including one inside the Hard Rock Hotel where I was staying. The two ladies inside were nice and offered us to sample the taffy. I chose the lime taffy that was chewy and had a burst of lime...the price was a hefty $16.00 per pound.

Classic salt water taffy and fudge. Store in casino. More expensive then buying on boardwalk…read more Didn't have to leave hotel. Quick service. Plenty of selection,