Cancel

    Open app

    Search

    IT'SUGAR

    3.7 (108 reviews)
    ModerateCandy Stores
    Closed 10:00 am - 8:00 pm

    IT'SUGAR Photos

    You might also consider

    Recommended Reviews - IT'SUGAR

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Andrew C.

    The second time I have been to an ITS SUGAR location. This one was definitely smaller in size. They did have a nice assortment of candies. Prices are high as some of the candies are unique. The asian candy area should also be relabelled. There were a decent amount of yummy goodies here and it brings some life into the mall area that it is a part of. This place is totally a tourist trap, but I would happily go and splurge on some unique candies or sweet products

    Stephanie G.

    This store in on the Boardwalk across from Caesars and is the only (or one of the only) stores in this pier, but it's street level so easy to get to. They have a good variety of classic candy, Japanese candy, gag gift candy (including some rated X stuff that was funny), candy you can buy by the pound, and good holiday sets and giant candy bars. Most of the candy here is more "this would be a cool gift so I'll spend more" rather than "that looks tasty." Like it's a little expensive but some things may make you laugh out loud so you'd give it to someone. If you just have a sweet tooth, it's more fun to look around but maybe not a lot of reasonably priced items. I found a shelf with soon to expire candy, so if you want to munch on something ASAP, look for that. Otherwise it's fun, it's colorful, the lines weren't long, so I think it's a fun store to walk around.

    Yeah, well, they have them here too.
    John R.

    I am not a sugar fan, so this visit was more for entertainment purposes only. I was surprised to see the small 'adult' section pretty much hits you in the face when walking in but, hey, I guess this is AC after all. Otherwise, the selection is amazingly huge and everything felt well organized and maintained. If you are a candy fan, then this place would be a must if you are in the area.

    Gummy candy selection
    Kathy T.

    Still love coming to this store when in AC, have all the candies when I was young. Never leave this store empty handed.

    Cindy M.

    [770] Located on the Atlantic City Boardwalk/ mall. The store is a nice size but always packed. Cashier line is always long. Sugar!! If you want to give your kid or even yourself a sugar high then this is your place. We picked up some pop rocks and. $15 2lb gummy bear (don't ask). Tons of cool stuff and large collection of pez candy. I'll definitely be back

    Always be a unicorn!
    Ashley S.

    Call me childish, that's ok. I don't really want to grow up. The candy got my attention enough, but once I got in there and started looking around of course my eyes go to all the funny stuff because life it too short to take it seriously!

    Matt F.

    Fun store. If you like candy, novelty items, candy, and more candy, then this is the place for you. They have a large assortment of candy and sweets - some you can get almost anywhere and others are harder to find. There are bulk sizes of certain types as well as candy you can mix and match in a bag if you want. I've been to other locations of It's Sugar, but this is the largest one I've entered with a lot more on the shelves. They have a lot of novelty and gift items as well. From stuffed animals to Hilary/Trump toilet paper, this place has a large selection (candy and otherwise) and most should find something appealing. Some of the items may be inappropriate for younger children, so keep an eye on them. I could've easily bought a lot here. From the candy - and there is enough to make dentists happy - to nice items like the novelty mugs. This location is in Caesar's and has two entrances - one from inside the hotel/resort and the other from the boardwalk. The staff was friendly enough. The prices vary, but being in Atlantic City, the prices of some items are a little higher than they'd be in other locations. A recommended place to visit if you're on the Atlantic City boardwalk.

    Hilary J.

    It was great good selection and chokies. I want to go back. Punny things including stuff animals.

    Jaw Breakers and Sweetness
    Terra B.

    I was super excited to see this candy store. I think I was drooling. I skipped all the way to the store and hopped down one at a time like I was 5 yrs. old. I wanted to try everything. I settled for these cocktail gummies. I remembered to check in via Yelp and that is when I though Christmas came early. I received a 20% off coupon. After waiting in line the cashier said we don't accept the coupon. I asked if she was serious. While pointing my finger at my Phone displaying in hot red "20% and the Yelp logo I asked why wouldn't you honor the coupon. She proceeds to call her manager. after ending her call she informed me that manager said she can honor the coupon. I asked to speak to manager because I was completely shocked and quite frankly in disbelief especially since my children had only minutes ago made significant purchases. Part II: The manager comes over and I explain my position. The manager was pleasant but then goes on to tell me that It's Sugar has reached several times to YELP to take the coupon down. Hhmmm that puts both of us in a pickle. The store manager ends up giving me 10% instead of 20%. I should have followed my mind and left everything there because I truly felt insulted. If it weren't for the fact that my spouse wanted those gummies the gummies would have waited for another person to come along. Although I like this store, I don't like it enough to return. The prices are marked up almost 10 times what it should cost. Cut store, novelty sweets but definitely not worth visiting this tourist slayer!

    Candy
    Holly B.

    Every time we visit Atlantic City we stop here. It's definitely overpriced for a lot of candies but you can find some unique things here. I got the mini sour starbursts and they're good but not as sour as I hoped. I also found mini Reese's filled with pieces! They didn't have any resealable bags for their fill by the pound candy which was unfortunate. My mom got two small containers and it was $14 - she should have gotten the $15.99 stuff as much as you can fit container.

    Michelle S.

    Candy store with a lot of retro candy (pop rocks, big league chew, etc), plus large size boxes and bars of candy, like all pink Starburst, Hershey bars, Reese's cups, etc. They also have bulk candy by the pound, gummy everything, chocolate covered nuts... There is also a selection of Harry Potter candy, Bob Ross items (lol), Stranger Things themed items and others. There is also a small section of adult themed candy (think penis pops, gummy cock rings), which I think should be located in a separate adult section with the alcohol infused candy (Jack Daniels, Jose Cuervo). There is a cheerleading competition in town this weekend and every little girl was pulling another over to look at that area. Just not appropriate to me. I would love to buy a lot more candy there but my wallet and waistline can't handle it.

    See all

    1 year ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    3 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    8 months ago

    Great location on the boardwalk, and selection, good variety, plus love the adult candy section

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 8
    Thanks 0
    Love this 5
    Oh no 0

    10 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    4 years ago

    Helpful 8
    Thanks 1
    Love this 6
    Oh no 1

    6 years ago

    Helpful 3
    Thanks 0
    Love this 2
    Oh no 0

    5 years ago

    Helpful 4
    Thanks 0
    Love this 3
    Oh no 0
    Photo of Rachel C.
    16
    57
    29

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 10
    Thanks 0
    Love this 15
    Oh no 0
    Photo of Cindy M.
    667
    1609
    9653

    8 years ago

    Helpful 7
    Thanks 0
    Love this 3
    Oh no 0

    6 years ago

    Helpful 6
    Thanks 0
    Love this 3
    Oh no 0
    Photo of Paige M.
    64
    43
    41

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Matt F.
    106
    729
    1808

    9 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 4
    Thanks 0
    Love this 3
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    12 years ago

    Helpful 3
    Thanks 0
    Love this 3
    Oh no 0

    11 years ago

    Helpful 4
    Thanks 0
    Love this 4
    Oh no 0
    Photo of Phil H.
    4991
    5153
    30108

    15 years ago

    Helpful 3
    Thanks 0
    Love this 3
    Oh no 0

    9 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    15 years ago

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    12 years ago

    Helpful 2
    Thanks 1
    Love this 1
    Oh no 0

    17 years ago

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Mark A.
    299
    396
    2181

    8 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0
    Photo of Alan L.
    350
    745
    3596

    13 years ago

    Helpful 1
    Thanks 0
    Love this 2
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    16 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Page 1 of 3

    Ask the Community - IT'SUGAR

    Review Highlights - IT'SUGAR

    You will feel like you are in Candyland or at the home of Willy Wonka!

    Mentioned in 3 reviews

    Read more highlights

    Verify this business for free

    People searched for Candy Stores 390 times last month within 10 miles of this business.

    Verify this business

    Sugar Factory - Atlantic City - Breakfast Sandwhich

    Sugar Factory - Atlantic City

    3.1(669 reviews)
    0.8 mi
    $$$

    After staying at Showboat Hotel Atlantic City, we quickly realized everything closed way too early…read more Luckily, right next door at Hard Rock Hotel & Casino Atlantic City, Sugar Factory Atlantic City was still open and came through for a late night sweet fix. My sister ordered the cookie jar milkshake (cookies & cream ice cream blended with Oreo crumbles, caramel, and chocolate in a swirled mug topped with whipped cream, chocolate chips, and Oreos) and WOW, it did not disappoint. It was creamy, perfectly blended, and not overly sweet. I kept it simple with "The Classic" (vanilla, strawberry, and chocolate scoops with whipped cream, sprinkles, chocolate sauce, and a gummy cherry), and I had zero complaints, it hit the spot. But after viewing everyone else's desserts, it's clear this is the kind of place where you go big or go home. Everything we tried was beautifully presented, full of flavor, and the portions were HUGE, we definitely had to take some to go. The staff was friendly and welcoming, which made the experience even better. We sat at the bar with 90's R&B playing, what a vibe. The decor is super fun too, bright, vibrant, and just a whole experience. I've been to Sugar Factory before for their food and those famous over the top goblet drinks, but this was my first time really diving into the desserts and they did NOT disappoint. Definitely will experiment more next time after seeing my man's s'mores and her man's strawberry cheesecake shakes. If you're in Atlantic City and craving something sweet late at night, this spot is 100% worth it.

    Walked in around 1230p, a few weeks ago. I stood , waiting for a little under 5 minutes to be…read moreseated. Sat in a booth. Had the Penne Alfredo with cajun chicken. HEARTY size. Good. came with Bread. I also had the Butterfly cocktail. Tasty. A little on the sweeter side Guest had a burger and fries, said that was good. A little girl was there to celebrate her birthday, the waitress came over with a cupcake and sang happy birthday to her. That was cute! I also sang along :) Back of the casino, next to Starbucks. Many others came in, and stood and waited for a while before leaving. I think there def. should have been at least 2 people working

    Photos
    Sugar Factory - Atlantic City - Candy store

    Candy store

    Sugar Factory - Atlantic City
    Sugar Factory - Atlantic City

    See all

    IT'SUGAR - candy - Updated May 2026

    Loading...
    Loading...
    Loading...