I've been many times to this establishment for all my Jewelry needs.... and they sell various fine…read moregifts too for all occasions. They use to be in Madera but now relocated to Merced....I love this store and will follow them there too... matter of fact have.

Went in for watch repair and to purchase a necklace. Not a wide selection of necklaces but no…read moreissue. At first it seemed they forgot to process my order, but once I called to check the status they got right on it and made it right swiftly. The repair was less than a week and they did a great job for a reasonable price. Will return for watch repair.

Service . I was there to possibly purchase an item and browse I was let in by Jackie an employee of…read moreDon Roberto and I asked her a small favor. I wanted her to let me know if a piece of jewelry was real or costume jewelry, she said that she would not be able to I asked if anyone in the store might be able to help me there were some 4 or 5 employees and she said no . I find it interesting that a jewelry store with employees selling gold jewelry are unable to tell you if an item is fake or real. Makes me wonder if they know what they are selling real or fake . Bad service is not a way to run a business every one walking through their doors should be treated with dignity and respect not just if you're not buying please leave attitude. Service and courtesy will get you a long way in business. Unhappy customer Joe

Jewelry is of excellent quality. There are several other…read morejewelry stores in the area, but the quality does not compare with Don Roberto's. The staff is friendly and helpful. We received assistance upon arrival without having to wait l. Throughout my visit I was assisted by Jacque.

On Thursday, January 22, 2026, I visited Fresno Coin Gallery and parked in a nearby lot that I…read morebelieved was permitted for customer use. Approximately 15 minutes later, I returned to find that my vehicle had been towed. I was later informed that a neighboring business enforces towing for vehicles parked in their designated area. Unfortunately, the posted signage was unclear as to which parking spaces belonged to which business, which led to the misunderstanding. Despite this situation being completely out of Fresno Coin Gallery's control, the owner demonstrated exceptional kindness and professionalism. He personally drove me to the tow yard to retrieve my vehicle and then to the insurance office so I could obtain a copy of my registration, as I had recently renewed it and did not yet have the physical copy. In addition, he paid the $600 towing fee out of his own pocket. This experience speaks volumes about his integrity and commitment to customer service. I am extremely grateful for his help and generosity, and I will absolutely continue doing business with Fresno Coin Gallery. I highly recommend them to others.

I had some inherited jewelry that was too small to wear so I took it in to sell. The offer I got…read morewas very fair and the person who helps me answered questions and let me know each step what was going on. I took the offer I was given and was able to buy presents with some of the money. Very happy with the whole process.

Wonderful professional staff of knowledgeable and caring people! I can recommend them to anyone…read morelooking for a reliable and responsive jeweler whether to buy or have service for your jewelry and watches!

James Orloff is a pleasure to deal with. I have know him more than 15 or 20 years honest and…read moreknowledgeable. A real helpful expert.

I was looking for everyday dainty solid gold jewelry which won't tarnish and look great with…read moret-shirts and dresses. I picked out a cute dainty necklace and small hoop earrings. I had a Great customer service, they let me try on as many items I wanted to. They have a variety of modern and traditional gold jewelry. I will be back.

Lovely helpful staff and gorgeous Indian quality excellent inventory. Security. Highly recommend!read more

There are not enough words to describe how incredibly pleased I am with their service! They took my…read morering from looking musty to a Must see! Roxy saw my vision, the jeweler made it happen, and it was worth every dollar! Thank you!!!

Don't try to sell your gold here they are not giving you the real value. Take your gold anywhere…read moreelse but here where they will actually give you the value that you deserve.

I can't say enough great things about Sonora Jewelry! If you're looking for a place that truly…read morevalues honesty and fairness, this is it. Louis and Natalie are incredibly genuine people who make the entire process comfortable and stress-free. When I brought in my gold and silver, they took the time to explain everything clearly--how items are evaluated, current market values, and exactly how they determine pricing. There was no pressure, no confusion--just transparency and respect. What really stood out was how fair their offer was. It's obvious they care about treating customers right, not just making a quick profit. That kind of integrity is rare these days. If you're thinking about selling jewelry, gold, or silver, I highly recommend Sonora Jewelry. Louis and Natalie have built a business you can truly trust, and I wouldn't go anywhere else!

Sonora Jewelry was amazing to work with and made my fiancé's vision come to life. Rod is an…read moreincredible designer and was a joy to work with. If you want high quality beautifully crafted design, then Sonora Jewelry is your spot!