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    IT'SUGAR

    3.6 (30 reviews)
    Closed 11:00 am - 7:00 pm

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    Sina G.

    Wow Never going here again.. I think they don't weight your stuff correctly. I did my weighing of the m&m myself. It was less than a pound, I figured I would add more to make sure it was about a pound about 4-5 bucks but when I went to the register.. OMG he charged me over 18 bucks first and was like what are you charging me?? Then he said that for my m&m bag it was 12 and the other about 6.... I'm like are you kidding me!! Had him take out about a handful and then still came out to be 12 bucks for my order.. He basically said the picture above was 6 dollars. You be the judge. Never ever going back, way to high prices.

    Shalini G.

    i don't even eat candy!!! my friends and i were killing some time walking around the mall...and they wanted to come in here...i followed completely uninterested. whoa! to my surprise i had an amazing time here! there is so much more than just candy! and the candy they have is exciting! giant gummy worms/bears..haha! novelty gifts.. i want to come back and use my yelp check in offer...with the kids! this place is so much fun

    Bam bam getting his favorite candy sour apple strips
    Tasia H.

    I stop by and eat and shop at its sugar all the time especially when I'm making a candy bar. It's sugar always satisfies my sweet tooth.This store reminds me of sweet factory in UTc mall. They have everything you need and more. I love the old school candy they sell ;lemon heads, nerds and red hots. I have never gone in and spend under $10 which is ok with me because my stash lasts along time.

    Giant Laffy Tafft !!!

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    7 months ago

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    1 year ago

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    2 years ago

    The man at cashier was so nice he gave us samples and give us good service the candy was good I can choose lot of different kinds

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    7 years ago

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    7 years ago

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    12 years ago

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    7 years ago

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    12 years ago

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    16 years ago

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    15 years ago

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    12 years ago

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    9 years ago

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    12 years ago

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    13 years ago

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    16 years ago

    Overpriced candy and they don't carry imported candy. But if you are looking for gear to show off you sweet tooth this is the place to go

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    16 years ago

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    13 years ago

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    13 years ago

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    12 years ago

    Love this place. Mariah was extremely helpful and patient!! I will definetly come back again!!! Loved the mango gummy bears!!!

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    11 years ago

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    13 years ago

    For sure a kid in a candy store i went to the dentist with in a hour of leaving this place.

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    12 years ago

    Mariah was really helpful and nice always greeting you with a big smile.. they had a great selection.

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    10 years ago

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    10 years ago

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    16 years ago

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    12 years ago

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    11 years ago

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    Ask the Community - IT'SUGAR

    Review Highlights - IT'SUGAR

    Mariah offered to help us she was so nice, patient and extremely helpful.

    Mentioned in 5 reviews

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    IT'SUGAR

    IT'SUGAR

    4.2
    (73 reviews)
    6.6 mi
    $$

    CANDY FOR ALL (3.75 stars)…read more All kinds of candy. Oldskool candy, newskool candy, and freaky-deaky candy. When there is a popular event happening downtown... okay; maybe that once a year event happening downtown (ComicCon) this place was packed with people for some reason even though there was nothing "ComicCon" about it. Maybe it's not the usual bar or restaurant in Gaslamp that intrigued people to come in. I went in because I simply love candy and wanted to see what they have. To my surprise... they had "a variety"... will leave that up to your imagination.

    My family was excited to attend a signing event at IT'SUGAR during San Diego Comic-Con, especially…read moreafter spending over $400 in the store. Unfortunately, my experience was overshadowed by the way Kyle treated me. I was there with my 5 yr old and 8 yr old children and it was upsetting that this interaction happened in front of them. I was waiting for the signing and needed directions about where to go and what to do. Instead of providing clear guidance, Kyle gave me multiple different directions and was r, which left me confused and stressed about missing the event. When I asked for clarification, his tone came across as rude and dismissive rather than helpful. What made the experience even more disappointing was that he was noticeably kind and friendly to my husband but his attitude toward me felt completely different towards me. As a customer, I expected to be treated with the same level of courtesy and respect no matter what gender. Comic-Con is already a hectic environment, and customers rely on staff to help make these special events enjoyable. Instead, this interaction added unnecessary frustration and took away from what should have been a fun family memory. After spending more than $400 and looking forward to the signing, I left feeling disappointed by the customer service. After the confusion, I spoke with the actor and got my figure signed. They acknowledged that things were confusing and said something along the lines of, "Sorry for the confusion," and explained that things were a bit weird with how everything was being handled. Their kindness and willingness to explain stood in stark contrast to the experience I had with Kyle. Although thats not the interaction I was hoping for with the actress. I would have preferred a joyful meet and greet autograph as opposed to an awkward apology from the actress, who was lovely. I hope management addresses this so future customers are treated consistently and respectfully, especially when families with young children are involved.

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    Unmmm...
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    IT'SUGAR
    Is the magic inside pulling you closer and the smell of the chocolate pulling you in and yes the magic of candy is very wonderful.

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    Is the magic inside pulling you closer and the smell of the chocolate pulling you in and yes the magic of candy is very wonderful.

    IT'SUGAR - candy - Updated August 2026

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