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    IT'SUGAR

    3.9 (41 reviews)
    Closed 11:00 am - 7:00 pm

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    Mr Kelly belly and son!! Lol
    Courtney G.

    God do I need to go in? Noooo but should I go in?? Yesssss... lol you can hardly pass this store by without at least going in and checking it out! The candy bars are overly huge!! The candy choices are immense!! There's even places to buy by the pound! My sons are grown and they all love going in and seeing the candy they grew up on and more!! This place never disappoints!! The gentleman at counter was very nice and asked if we found what we needed.. I limit myself here and try to buy for others because candy makes a great gift during the holidays.. they have more than just candy they have merchandise like socks and cups and oddities like lollipop with scorpions in them lol .. you never know what you'll find!

    Zayda G.

    I love your business it's so cool I've never been to the place but I saw everything on this app you'll have everything and want it Love you keep it up

    Mini Jawbreakers
    Kimberly J.

    Candy everywhere! My first visit to IT'SUGAR was in Atlantic City. We love gummy bears and had to drop by this location while in SC. Their gummy bears are always fresh. They have a nice chew and don't taste like they've been sitting there for years. In addition to regular sized gummy bears, IT'SUGAR offers mini and super sized ones. Their mini and regular sized come in a variety of flavors: Green Apple, Strawberry, Pineapple, Raspberry, Grape, Peach, Watermelon, and Cherry. My favorites are the Strawberry, Peach, and Watermelon. If you're not into gummy candies, they have plenty of other items to fulfill your sweet tooth. There are zip lock bags available throughout the store. You help yourself with the candy, which can be dangerous. We definitely loaded our bags and it can get pricey.

    Dan R.

    Willie Wonka would feel right at home here. It's an embarassment of sugar overload in the form of candy in every combination and permutation imagineable. Candy bars as big as your head. Gumballs as big as an apple. Bins and bins of colorful things you can buy by the pound. If you walk in here with your kids, be prepared to peel out a few $20's........

    Time to sugar up the grandbabies!
    Dennis L.

    If you need a serious sugar rush, this is the place to go. Literally tons of every variety of candy. Lots of the nostalgic hard to find kind as well. Also supersized candy like a five pound gummy bear for purchase. Fun place to come and browse!

    Sugar overLoad
    Tiana P.

    Oh wow! The colors alone in this place made me smile! My kids lost their minds in here! M&M wall colors out of this world! Nerds,laffy taffy...make your own pixie stix Annnnnnd if you like Twizzlers they have some long as your arm :D I spent too much in here... I blame it on the kids. (orWasItTheKidNme) Lol

    Fun gifts!!!
    Mary P.

    If coffee is the #1 thing I am a sucker for, then candy is my #2!! I love all kinds of candy shops like this one. I love all the funny and ironic special candies they sell, plus all the usual bulk type items. We stopped in while at Broadway on the Beach and the selection is HUGE. As others have said, don't go too crazy, it is expensive. Expensive, but fun. You can find lots of unique gifts for people here and the place is huge. Go in, have fun, and stay away from the "bulk" candy - most of which you can find in any grocery store, for 1/4 the price.

    Matt G.

    This review excludes the Doughnuttery shop which is inside It's Sugar, the Doughnuttery is utter garbage, read my separate review if you are curious to know more. The It's Sugar store on the other hand is a lot of fun! They have so much cool novelty candy and all the candy clasdics! All that sour stuff, yes! This location is a lot larger and better than the ones in NC. Buy candy loose weight or in a box. If I was a kid I could go crazy in here. But now I am an adult with dental bills and will mainly eat with my eyes.

    Close Account D.

    This place is all about candy. They sell huge packages of Hershey Bars, Reeses, Twizzlers and a few other choice brands. Circular tables are filled with scoop candy. The smell of sugar is everywhere. Along the perimeter of the store you will find regular sized Clark Bars, Charms and Bonomo Turkish Taffy, amongst the selection. Tee shirts, note pads and other souvenirs were scattered about the store. If you have a sweet tooth, this is the place to go. If you're diabetic, keep away.

    Deardre W.

    This is like Wonka World for the kids! Definite sugar rush!

    Giant Hershey piggy banks

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    15 years ago

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    Ask the Community - IT'SUGAR

    Review Highlights - IT'SUGAR

    Okay, so I turned 30 this year, so during my vacation when I found out there was a big candy store in Myrtle Beach, I tried to play it cool.

    Mentioned in 3 reviews

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    I Love Sugar - Myrtle Beach

    I Love Sugar - Myrtle Beach

    3.8(85 reviews)
    1.5 mi
    $$

    The store was super cute I only went for a few pieces of candy but it was super cute. The candy was…read morea pretty good price and I would definitely be back

    I Love Sugar in Myrtle Beach South Carolina. This shop is located next to the boardwalk of Myrtle…read moreBeach. The shop is huge candy store that has a lot of different candy, sweets and ice cream. Our visit was on Sunday June 25, 2023. As you walk up to the store. You see a huge candy display in the front of the store. You walk into the store and see so much candy. All around you and everywhere you look. It's a candy field day for anyone. You have everything you need for any candy store. On your left, you have the cashiers and ice cream shop. The place is clean and very shiny. It's so bright inside that makes you feel like you walking into magical place. We didn't see anything dirty or a mess. The candy store was very modern and didn't look run down. The staff was ok. I just didn't feel welcome into the store and there wasn't any smiles from the staff. You would think you would see that in a candy store. They seem like they just want to get paid and nothing else. They was just there. I understand it's work but you are in a tourist destination in a candy store. You should at least smile to customers. The prices was kinda pricey. I believe I got like twelve blue gummy bears and the cost was $7.28. They weight the bag at the front and that is how much the cost of the bag will be. That is how you will know that your candy bag will be priced. It was kinda crazy for that amount of gummy bears for that price in my opinion and some of the candy was way overpriced. Some of the candy they have is almost eight dollars and they have them at dollar tree for $1.25. Just seem a little expensive for the same candy you can get somewhere else cheaper. The ice cream was good. I had the blue panda and it tasted like cookies n cream and vanilla ice cream. Very delicious! They many other flavors as well but the prices for the cones was wrong. On the board behind the ice cream counter. The cost of a kids cone is $.99 but they charge us $2.00 for the cones instead. That sign should get fix. It's false advertising. (photos below of the sign and our receipt) I Love Sugar is a great candy shop. They do have many amazing candy and items but we wouldn't recommend them since they do overpriced everything and charged us different prices than the board shown on the wall for the ice cream cone. I just feel like there is cheaper options near them even though they do have better selection for candy. Overall 2.4/5

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    I Love Sugar - Myrtle Beach
    I Love Sugar - Myrtle Beach
    I Love Sugar - Myrtle Beach

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    IT'SUGAR - candy - Updated May 2026

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